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Building Inclusive Competitiveness in Metro Detroit
                           Johnathan M. Holifield
     Co-founder and Chief Strategist & Evangelist, The America21 Project
                        johnathan@blackinnovation.org
                        www.BlackInnovation.org




                             Global Detroit
                         TechTown Presentation
                             May 10, 2012


                                                                           ©2012 A21
Building Inclusive Competitiveness in Metro Detroit


Part I.
Peeling Back the Onion of
Metro Detroit’s
Innovation Economy and
Ecosystem




                                                  ©2012 A21
What is the Innovation Economy?


       America21 defines the Innovation Economy
  as the period in the late 20th and early 21st centuries
        marked by radical socioeconomic changes
                  brought about by the:
 •      further globalization of commerce
 •      democratization of information
 •      exponential growth of entrepreneurship, and
 •      acceleration of new knowledge creation

                                                                                                                         ©2012 A21
     2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Innovation Economy Pressures: New & Unrelenting




   Economic Crisis Squeezing Metro Detroiters




                                                                                                                      ©2012 A21
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Crisis Undermined Economic Competitiveness

Overview of negative Innovation Economy impacts on
Metro Detroit:
• Decline in traditional, industrial manufacturing
• Globalization of auto industry
• Dramatic population decline
• Inability to create new jobs
• Devastating crime
• Exacerbated racial tensions
• Talent flight – Black and White
• Negative quality of place impacts
                                                                                                                      ©2012 A21
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Economic Competitiveness Crisis Triggered . . .




              “TAPIM”
                                                                                                                      ©2012 A21
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
What is “TAPIM”?

•     Thought
•     Advocacy
•     Policy
•     Investment
•     Market

               Deeply understanding the progression is
                         absolutely crucial.



                                                                                                                        ©2012 A21
    2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
What is the “TAPIM” Progression?

•      Thought
                                           Momentum Buildup
•      Advocacy
•      Policy                              Breakthrough
•      Investment
                                           Sustained Execution
•      Market

          Cannot overstate – deeply understanding the
               progression is absolutely crucial.



                                                                                                                         ©2012 A21
    2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
“TA” Produced New Metro Detroit Economic Narrative




Led the way in articulating and inculcating a new narrative
  to increase Metro Detroit economic competitiveness –
     leading to the formation of new economic Policy. A21
                                                   ©2012
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
“TAP” Led to New Economic Investment




    Key assets providing new Investment to increase
       Metro Detroit economic competitiveness.
                                                                                                                      ©2012 A21
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
“TAP” Informed and Created New Economic Investment




       Regional philanthropy $100M+ (8 yr) and
   State of MI hundreds of millions of $$ to increase
       Metro Detroit economic competitiveness. ©2012 A21
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
“TAPI” Triggered Market Response




     Market connected into new “TAPI” to create
  Metro Detroit’s innovation ecosystem – designed to
         increase economic competitiveness.      ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
New “TAPIM” Created and Nurtures . . .
                Metro Detroit’s innovation ecosystem




                   Recalling and deeply embracing the
                    progression is absolutely crucial.
                                                                                                                      ©2012 A21
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Building Inclusive Competitiveness in the Metro Detroit:


Part II.
Overview of Black and
Hispanic Businesses:
Good, Bad and Ugly




                                                   ©2012 A21
Nationally, the Good News . . . Positive Trends

U.S. Census Bureau Reports between 2002 and 2007:
Hispanic-Owned Businesses Increase at More Than
Double the National Rate
 Hispanic-owned businesses increased by 43.7% to 2.3 million, more
  than twice the national rate of 18.0%
 249,168 had paid employees, an increase of 24.9%
 Employed 1.9 million people, an increase of 25.7%
 Payrolls totaled $54.6 billion, an increase of 48.7%
 Receipts totaled $345.2 billion, an increase of 55.5%




                                                                                                                       ©2012 A21
    2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Nationally, the Good News . . . Positive Trends

U.S. Census Bureau Reports between 2002 and 2007:
Black-Owned Businesses Increase at More Than
Triple the National Rate
 African American-owned firms increased by 60.5% 1.9 million firms,
  more than triple the national rate of 18.0%
 106,824 had paid employees, an increase of 13%
 Employed 921,032 million people, an increase of 22.2%
 Payrolls totaled $23.9 billion, an increase of 36.3%
 Receipts totaled $137.5 billion, an increase of 55.1%




                                                                                                                        ©2012 A21
    2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Metro Detroit Good News . . . Positive Trends
U.S. Census Bureau Reports between 2002 and 2007:
Black-Owned Businesses in Metro Detroit Increased at
Nearly Four Times the National Rate
 African American-owned firms increased by 71%, to 53,380 firms,
  almost four times the national rate of 18.0%
 Receipts totaled $3.7 billion, an increase of 16.9%




                                                                                                                       ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Bad News . . . Profoundly Unbalanced Contribution

 U.S. Census Bureau reports the Hispanic population at
 more than 50 million or 16.3% of U.S. population
  16.3% of U.S. population
  Hispanic Business Productivity is $345.2 billion
  U.S. Gross Domestic Product is $14.2 trillion

 Bottom Line:
 More than 16% of U.S. population accounts
 for less than 2.5% of GDP



                                                                                                                        ©2012 A21
    2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Bad News . . . Profoundly Unbalanced Contribution

 U.S. Census Bureau reports the Black population at
 12.6% of U.S. population
  12.6% of U.S. population
  Black Business Productivity is $137.5 billion
  U.S. Gross Domestic Product is $14.2 trillion

 Bottom Line:
 Nearly 13% of U.S. population accounts
 for less than 1% of GDP



                                                                                                                        ©2012 A21
    2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Ugly News . . . for the U.S.

 U.S. Census Bureau reports the combined Black and
 Hispanic population in the U.S. is about 29%

 Bottom Line:
 Nearly one-third of U.S. population accounts for less
 than 3.5% of Gross Domestic Product




                                                                                                                       ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Ugly News . . . Metro Detroit, Mecca of Black Business

 U.S. Census Bureau reports the Detroit MSA Black
 population at 23%
  23% of Metro Detroit population
  Black Business Productivity is $3.7 billion
  Metro Detroit Gross Regional Product (GRP) is $198 billion

 Bottom Line:
 More than 23% of Metro Detroit population accounts
 for less than 2% of GRP


                                                                                                                        ©2012 A21
    2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Invisible Assets

According to Brookings, metropolitan areas contain 68 % of the
nation’s multiracial population, 74% of Blacks and 80%
Hispanics. America’s innovation assets are highly concentrated
in U.S. metropolitan areas where Blacks and Hispanics live:
78 % of patents
85 % of new firm starts
69 % of high-growth firms
75 % of GDP
68 %of jobs
96 % of venture capital
81 % of R&D employment
Assets are invisible to those disconnected from them
                                                                                                                       ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Profound Consequences

Black unemployment rate double Whites – 40+ straight years!
         “Job Growth in U.S. Driven Entirely by Startups”
                  Kauffman Foundation Study
  The invisibility of the Innovation Economy to Black and
    Hispanic Americans and their disconnection from it,
     results in the absence of job creating high-growth
   enterprises - a profound inability to create new jobs.
                                                                 .



                                                                                                                      ©2012 A21
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Building Inclusive Competitiveness in Metro Detroit:


Part III.
Competitiveness:
The Economic Physics
of the Matter




                                                  ©2012 A21
Law of Economic Competitiveness TM

            No region can sustainably increase economic
        competitiveness without growing enough of the right
        people to create and take advantage of that increased
                     economic competitiveness.
       If your region’s economic competitiveness goals
  consistently outpace your growth rate in the right people,
    you simply will not – indeed cannot – build a resilient,
               economically competitive region.
Inspired by Packard’s Law of Hewlett & Packard Co-Founder, David Packard




                                                                                                                            ©2012 A21
        2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Law of Inclusive Competitiveness TM

            No region can sustainably increase economic
        competitiveness without growing enough of the right
        people to create and take advantage of that increased
                     economic competitiveness.
     If your region’s economic competitiveness goals do not
    focus on inclusion, you simply will not – indeed cannot –
       grow enough of the right people to build a resilient,
                 economically competitive region.
Inspired by Packard’s Law of Hewlett & Packard Co-Founder, David Packard




                                                                                                                            ©2012 A21
        2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Where we are . . .

     In an increasingly flat and uncompromisingly
 competitive 21st century world, we cannot afford to
have large portions of our population contributing less
   than their full measure to the nation’s economic
                    competitiveness.

                      It’s time for All Hands On Deck . . .




                                                                                                                       ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Building Inclusive Competitiveness in Metro Detroit:



Part IV.
Inclusive Competitiveness
Solutions




                                                   ©2012 A21
Inclusive Competitiveness Crisis Triggers New. . .




               “TAPIM”
                                                                                                                       ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Follow the Proven Path . . .


        Developing and implementing Inclusive
Competitiveness strategies responds to the same needs
and follows the same path that created Metro Detroit’s
                innovation ecosystem.

 Recalling and fully embracing Metro Detroit’s proven
               path is absolutely crucial.



                                                                                                                       ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Follow the “TAPIM” Progression

•      Thought
                                            Momentum Buildup
•      Advocacy
•      Policy                               Breakthrough
•      Investment
                                            Sustained Execution
•      Market




                                                                                                                         ©2012 A21
    2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Time for Inclusive Competitiveness “TAPIM”

• New Thoughts and new Advocacy to produce a new
  economic narrative
• New economic narrative breaks through to form
  new Policy
• New Policy attracts new Investment
• New Investment ignites new Market responses


Deeply understanding and fully embracing the “TAPIM”
          progression is absolutely crucial.
                                                                                                                      ©2012 A21
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
What is Inclusive Competitiveness?



                                                        Or

     Benchwarmer                                                                         Competitor
  Metrics and strategies to improve Black and Hispanic
   performance in areas important to Metro Detroit’s
              economic competitiveness.
       Will we be benchwarmers or competitors?
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
How Is Inclusive Competitiveness Delivered?


                New Individual Practices
              New Organizational Practices

           Bottom line: Trim Tab Practices




   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
What are Trim Tab Practices?


                                                                                                         Individuals and
   Metro Detroit                                                                                          organizations
    is the Ship                                                                                              are the
                                                                                                          Trim Tabbers



Metro Detroit Innovation Economy assets are the Rudder


High-leverage individual and organizational actions that
  turn the rudder and, ultimately, turn the ship in the
                   desired direction
    2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Black and Hispanic Communities


• Lack high-leverage intermediary functions
• Lack high-leverage intermediary organizations
• Lack high-leverage intermediary practices

       Existing economic leadership infrastructure is
             necessary, but alone is insufficient

 Bottom line: No Trim Tab Impact
  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Trim Tab Practices Yield Results

• Unique experience - may be only Black to Launch and
  Lead Regional Technology and Innovation Initiative
• $600K into $5M of Entrepreneur Economic Impact
• $40M into $250M Early-stage Capital Network
• Innovation-based HS/Turnaround Education Model
• Regional Tech Workforce Alliance
• Statewide Innovation Organization Alliance
• $40M+ Grants, Cash, In-kind Support
          Not the only way . . . a proven way

                                                                                                                        ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Individual Trim Tabber Attributes

• Cannot Incent Right Behavior From Wrong People
• Treat Problems Like Market Opportunities
• Lead by Action, Persuasion, Influence
• Conspicuous Public Presence
• Flexible and Well-networked
• Strong Convictions
• No Fear of Judgment
• Energetic Creator


   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Organizational Trim Tabber Attributes

• Archimedes – “A firm place to stand . . . “
• Well-networked Facilitators
• Disinterested, Not Uninterested
• Hub, Spokes and Nodes Approach
• Honest, Objective Broker
• Flexible, Agile Drivers
• Entry/Outreach Portal
• Cross-ecosystem Leadership


   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Trim Tabber Focus Areas

Expressing and inculcating 21st century “TAPIM,”
focused on three basic pillars:
1. STEM (and STEAM/including arts) education
2. High-growth entrepreneurship
3. Capital formation and investment




  2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Building Inclusive Competitiveness in Metro Detroit


Part V.
8 Trim Tab Practices to Infuse
Inclusion in Metro Detroit’s
Innovation Economy and
Ecosystem




                                                  ©2012 A21
Practice 1: Comprehend Speed of the Game

•   Bo Jackson Moment
•   High Bar for Everyone; Higher Bar for Us
•   Further Democratization of Information
•   Most Meritocratic Economic Era
•   Money, Without Collateral
•   Not the Civil Rights Struggle
•   Flatter World
•   No Magic


                                                                                                                          ©2012 A21
     2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 2: Mine the Environment

•   How Innovation Ecosystems are Built
•   Innovation Asset Urban Location
•   19th and 20th Century Asset Visibility
•   21st Century Asset Invisibility
•   Making the Invisible, Visible
•   End of the Day . . . The Market Must Respond




                                                                                                                          ©2012 A21
     2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 3: Begin at the Beginning

• Measure Competitiveness, Not Participation
• Innovation Asset Stewardship Mapping
   Angel Networks/Venture Capital Sources/Banks
   Innovation Councils/TBED Orgs./VDOs
   Bioscience/ICT/Adv. Manufacturing Companies
   University/Corporate Research Capabilities
   Chambers/Econ. Dev./Philanthropy
   Incubators/Accelerators



                                                                                                                        ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 4: “The Way” Over “The Thing”

• Simple Process (Way)
• Deployed on Diverse Content (Things)
• A.O.L.




                Aggregate key wealth and resources
                Organize them into actionable forms
              Leverage them to achieve desired impact
                                                                                                                        ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 5: Be the Lubricant

• Engine Oil
• Public Policy
• “Private Policy,” i.e., the Big Metro Detroit Agenda
• Integrate into the Value Chain (Wetting Beaks . . .
  Don Fanucci)
• Money




                                                                                                                         ©2012 A21
    2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 6A: Encourage Entrepreneurial Churn

•   Old Notions of “Economic Stability”
•   Energy, Vitality, Creative Destruction
•   No undefeated seasons
•   Must Prepare for Losses




                                                                                                                          ©2012 A21
     2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 6B: Encourage Entrepreneurial Churn

•   No “defeated” seasons, either!
•   Gotta have wins
•   No to Risk-Averse
•   No to Risky
•   Yes to Risk-Astute




                                                                                                                          ©2012 A21
     2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 7: Pursue Exponential Impact

• Leverage, Leverage, Leverage
• Measure Outcomes
   What gets measured gets done
   What gets measured and rewarded gets done well
• Aggregate Incremental/Exponential Breakthrough




                                                                                                                        ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 8: Embrace Asset Obsolescence

•   Trim Tabber Role = flexible/enduring
•   Innovation Ecosystem = adaptable/enduring
•   Innovation Ecosystem Assets = constant change
•   No Asset has “Right” to exist
•   Only Support Assets Demanded by the Market




                                                                                                                          ©2012 A21
     2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Concludes Presentation . . .




             Let’s Talk
                                                                                                                        ©2012 A21
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Building
Contact:                                                                        Inclusive
Johnathan M. Holifield
                                                                                Competitiveness
Co-founder, Chief Strategist & Evangelist                                       in Metro Detroit
The America21 Project

Email:
johnathan@blackinnovation.org
or
jholifield@nortech.org

Phone:
216.274.0267
   2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Building Inclusive Competitiveness in Metro Detroit
                           Johnathan M. Holifield
     Co-founder and Chief Strategist & Evangelist, The America21 Project
                        johnathan@blackinnovation.org
                        www.BlackInnovation.org




                             Global Detroit
                         TechTown Presentation
                             May 10, 2012


                                                                           ©2012 A21

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Johnathan Holifield - Global Detroit - Inclusive Competitiveness - America21

  • 1. Building Inclusive Competitiveness in Metro Detroit Johnathan M. Holifield Co-founder and Chief Strategist & Evangelist, The America21 Project johnathan@blackinnovation.org www.BlackInnovation.org Global Detroit TechTown Presentation May 10, 2012 ©2012 A21
  • 2. Building Inclusive Competitiveness in Metro Detroit Part I. Peeling Back the Onion of Metro Detroit’s Innovation Economy and Ecosystem ©2012 A21
  • 3. What is the Innovation Economy? America21 defines the Innovation Economy as the period in the late 20th and early 21st centuries marked by radical socioeconomic changes brought about by the: • further globalization of commerce • democratization of information • exponential growth of entrepreneurship, and • acceleration of new knowledge creation ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 4. Innovation Economy Pressures: New & Unrelenting Economic Crisis Squeezing Metro Detroiters ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 5. Crisis Undermined Economic Competitiveness Overview of negative Innovation Economy impacts on Metro Detroit: • Decline in traditional, industrial manufacturing • Globalization of auto industry • Dramatic population decline • Inability to create new jobs • Devastating crime • Exacerbated racial tensions • Talent flight – Black and White • Negative quality of place impacts ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 6. Economic Competitiveness Crisis Triggered . . . “TAPIM” ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 7. What is “TAPIM”? • Thought • Advocacy • Policy • Investment • Market Deeply understanding the progression is absolutely crucial. ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 8. What is the “TAPIM” Progression? • Thought Momentum Buildup • Advocacy • Policy Breakthrough • Investment Sustained Execution • Market Cannot overstate – deeply understanding the progression is absolutely crucial. ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 9. “TA” Produced New Metro Detroit Economic Narrative Led the way in articulating and inculcating a new narrative to increase Metro Detroit economic competitiveness – leading to the formation of new economic Policy. A21 ©2012 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 10. “TAP” Led to New Economic Investment Key assets providing new Investment to increase Metro Detroit economic competitiveness. ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 11. “TAP” Informed and Created New Economic Investment Regional philanthropy $100M+ (8 yr) and State of MI hundreds of millions of $$ to increase Metro Detroit economic competitiveness. ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 12. “TAPI” Triggered Market Response Market connected into new “TAPI” to create Metro Detroit’s innovation ecosystem – designed to increase economic competitiveness. ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 13. New “TAPIM” Created and Nurtures . . . Metro Detroit’s innovation ecosystem Recalling and deeply embracing the progression is absolutely crucial. ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 14. Building Inclusive Competitiveness in the Metro Detroit: Part II. Overview of Black and Hispanic Businesses: Good, Bad and Ugly ©2012 A21
  • 15. Nationally, the Good News . . . Positive Trends U.S. Census Bureau Reports between 2002 and 2007: Hispanic-Owned Businesses Increase at More Than Double the National Rate  Hispanic-owned businesses increased by 43.7% to 2.3 million, more than twice the national rate of 18.0%  249,168 had paid employees, an increase of 24.9%  Employed 1.9 million people, an increase of 25.7%  Payrolls totaled $54.6 billion, an increase of 48.7%  Receipts totaled $345.2 billion, an increase of 55.5% ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 16. Nationally, the Good News . . . Positive Trends U.S. Census Bureau Reports between 2002 and 2007: Black-Owned Businesses Increase at More Than Triple the National Rate  African American-owned firms increased by 60.5% 1.9 million firms, more than triple the national rate of 18.0%  106,824 had paid employees, an increase of 13%  Employed 921,032 million people, an increase of 22.2%  Payrolls totaled $23.9 billion, an increase of 36.3%  Receipts totaled $137.5 billion, an increase of 55.1% ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 17. Metro Detroit Good News . . . Positive Trends U.S. Census Bureau Reports between 2002 and 2007: Black-Owned Businesses in Metro Detroit Increased at Nearly Four Times the National Rate  African American-owned firms increased by 71%, to 53,380 firms, almost four times the national rate of 18.0%  Receipts totaled $3.7 billion, an increase of 16.9% ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 18. Bad News . . . Profoundly Unbalanced Contribution U.S. Census Bureau reports the Hispanic population at more than 50 million or 16.3% of U.S. population  16.3% of U.S. population  Hispanic Business Productivity is $345.2 billion  U.S. Gross Domestic Product is $14.2 trillion Bottom Line: More than 16% of U.S. population accounts for less than 2.5% of GDP ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 19. Bad News . . . Profoundly Unbalanced Contribution U.S. Census Bureau reports the Black population at 12.6% of U.S. population  12.6% of U.S. population  Black Business Productivity is $137.5 billion  U.S. Gross Domestic Product is $14.2 trillion Bottom Line: Nearly 13% of U.S. population accounts for less than 1% of GDP ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 20. Ugly News . . . for the U.S. U.S. Census Bureau reports the combined Black and Hispanic population in the U.S. is about 29% Bottom Line: Nearly one-third of U.S. population accounts for less than 3.5% of Gross Domestic Product ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 21. Ugly News . . . Metro Detroit, Mecca of Black Business U.S. Census Bureau reports the Detroit MSA Black population at 23%  23% of Metro Detroit population  Black Business Productivity is $3.7 billion  Metro Detroit Gross Regional Product (GRP) is $198 billion Bottom Line: More than 23% of Metro Detroit population accounts for less than 2% of GRP ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 22. Invisible Assets According to Brookings, metropolitan areas contain 68 % of the nation’s multiracial population, 74% of Blacks and 80% Hispanics. America’s innovation assets are highly concentrated in U.S. metropolitan areas where Blacks and Hispanics live: 78 % of patents 85 % of new firm starts 69 % of high-growth firms 75 % of GDP 68 %of jobs 96 % of venture capital 81 % of R&D employment Assets are invisible to those disconnected from them ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 23. Profound Consequences Black unemployment rate double Whites – 40+ straight years! “Job Growth in U.S. Driven Entirely by Startups” Kauffman Foundation Study The invisibility of the Innovation Economy to Black and Hispanic Americans and their disconnection from it, results in the absence of job creating high-growth enterprises - a profound inability to create new jobs. . ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 24. Building Inclusive Competitiveness in Metro Detroit: Part III. Competitiveness: The Economic Physics of the Matter ©2012 A21
  • 25. Law of Economic Competitiveness TM No region can sustainably increase economic competitiveness without growing enough of the right people to create and take advantage of that increased economic competitiveness. If your region’s economic competitiveness goals consistently outpace your growth rate in the right people, you simply will not – indeed cannot – build a resilient, economically competitive region. Inspired by Packard’s Law of Hewlett & Packard Co-Founder, David Packard ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 26. Law of Inclusive Competitiveness TM No region can sustainably increase economic competitiveness without growing enough of the right people to create and take advantage of that increased economic competitiveness. If your region’s economic competitiveness goals do not focus on inclusion, you simply will not – indeed cannot – grow enough of the right people to build a resilient, economically competitive region. Inspired by Packard’s Law of Hewlett & Packard Co-Founder, David Packard ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 27. Where we are . . . In an increasingly flat and uncompromisingly competitive 21st century world, we cannot afford to have large portions of our population contributing less than their full measure to the nation’s economic competitiveness. It’s time for All Hands On Deck . . . ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 28. Building Inclusive Competitiveness in Metro Detroit: Part IV. Inclusive Competitiveness Solutions ©2012 A21
  • 29. Inclusive Competitiveness Crisis Triggers New. . . “TAPIM” ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 30. Follow the Proven Path . . . Developing and implementing Inclusive Competitiveness strategies responds to the same needs and follows the same path that created Metro Detroit’s innovation ecosystem. Recalling and fully embracing Metro Detroit’s proven path is absolutely crucial. ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 31. Follow the “TAPIM” Progression • Thought Momentum Buildup • Advocacy • Policy Breakthrough • Investment Sustained Execution • Market ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 32. Time for Inclusive Competitiveness “TAPIM” • New Thoughts and new Advocacy to produce a new economic narrative • New economic narrative breaks through to form new Policy • New Policy attracts new Investment • New Investment ignites new Market responses Deeply understanding and fully embracing the “TAPIM” progression is absolutely crucial. ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 33. What is Inclusive Competitiveness? Or Benchwarmer Competitor Metrics and strategies to improve Black and Hispanic performance in areas important to Metro Detroit’s economic competitiveness. Will we be benchwarmers or competitors? 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 34. How Is Inclusive Competitiveness Delivered? New Individual Practices New Organizational Practices Bottom line: Trim Tab Practices 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 35. What are Trim Tab Practices? Individuals and Metro Detroit organizations is the Ship are the Trim Tabbers Metro Detroit Innovation Economy assets are the Rudder High-leverage individual and organizational actions that turn the rudder and, ultimately, turn the ship in the desired direction 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 36. Black and Hispanic Communities • Lack high-leverage intermediary functions • Lack high-leverage intermediary organizations • Lack high-leverage intermediary practices Existing economic leadership infrastructure is necessary, but alone is insufficient Bottom line: No Trim Tab Impact 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 37. Trim Tab Practices Yield Results • Unique experience - may be only Black to Launch and Lead Regional Technology and Innovation Initiative • $600K into $5M of Entrepreneur Economic Impact • $40M into $250M Early-stage Capital Network • Innovation-based HS/Turnaround Education Model • Regional Tech Workforce Alliance • Statewide Innovation Organization Alliance • $40M+ Grants, Cash, In-kind Support Not the only way . . . a proven way ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 38. Individual Trim Tabber Attributes • Cannot Incent Right Behavior From Wrong People • Treat Problems Like Market Opportunities • Lead by Action, Persuasion, Influence • Conspicuous Public Presence • Flexible and Well-networked • Strong Convictions • No Fear of Judgment • Energetic Creator 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 39. Organizational Trim Tabber Attributes • Archimedes – “A firm place to stand . . . “ • Well-networked Facilitators • Disinterested, Not Uninterested • Hub, Spokes and Nodes Approach • Honest, Objective Broker • Flexible, Agile Drivers • Entry/Outreach Portal • Cross-ecosystem Leadership 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 40. Trim Tabber Focus Areas Expressing and inculcating 21st century “TAPIM,” focused on three basic pillars: 1. STEM (and STEAM/including arts) education 2. High-growth entrepreneurship 3. Capital formation and investment 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 41. Building Inclusive Competitiveness in Metro Detroit Part V. 8 Trim Tab Practices to Infuse Inclusion in Metro Detroit’s Innovation Economy and Ecosystem ©2012 A21
  • 42. Practice 1: Comprehend Speed of the Game • Bo Jackson Moment • High Bar for Everyone; Higher Bar for Us • Further Democratization of Information • Most Meritocratic Economic Era • Money, Without Collateral • Not the Civil Rights Struggle • Flatter World • No Magic ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 43. Practice 2: Mine the Environment • How Innovation Ecosystems are Built • Innovation Asset Urban Location • 19th and 20th Century Asset Visibility • 21st Century Asset Invisibility • Making the Invisible, Visible • End of the Day . . . The Market Must Respond ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 44. Practice 3: Begin at the Beginning • Measure Competitiveness, Not Participation • Innovation Asset Stewardship Mapping Angel Networks/Venture Capital Sources/Banks Innovation Councils/TBED Orgs./VDOs Bioscience/ICT/Adv. Manufacturing Companies University/Corporate Research Capabilities Chambers/Econ. Dev./Philanthropy Incubators/Accelerators ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 45. Practice 4: “The Way” Over “The Thing” • Simple Process (Way) • Deployed on Diverse Content (Things) • A.O.L. Aggregate key wealth and resources Organize them into actionable forms Leverage them to achieve desired impact ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 46. Practice 5: Be the Lubricant • Engine Oil • Public Policy • “Private Policy,” i.e., the Big Metro Detroit Agenda • Integrate into the Value Chain (Wetting Beaks . . . Don Fanucci) • Money ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 47. Practice 6A: Encourage Entrepreneurial Churn • Old Notions of “Economic Stability” • Energy, Vitality, Creative Destruction • No undefeated seasons • Must Prepare for Losses ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 48. Practice 6B: Encourage Entrepreneurial Churn • No “defeated” seasons, either! • Gotta have wins • No to Risk-Averse • No to Risky • Yes to Risk-Astute ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 49. Practice 7: Pursue Exponential Impact • Leverage, Leverage, Leverage • Measure Outcomes  What gets measured gets done  What gets measured and rewarded gets done well • Aggregate Incremental/Exponential Breakthrough ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 50. Practice 8: Embrace Asset Obsolescence • Trim Tabber Role = flexible/enduring • Innovation Ecosystem = adaptable/enduring • Innovation Ecosystem Assets = constant change • No Asset has “Right” to exist • Only Support Assets Demanded by the Market ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 51. Concludes Presentation . . . Let’s Talk ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 52. Building Contact: Inclusive Johnathan M. Holifield Competitiveness Co-founder, Chief Strategist & Evangelist in Metro Detroit The America21 Project Email: johnathan@blackinnovation.org or jholifield@nortech.org Phone: 216.274.0267 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  • 53. Building Inclusive Competitiveness in Metro Detroit Johnathan M. Holifield Co-founder and Chief Strategist & Evangelist, The America21 Project johnathan@blackinnovation.org www.BlackInnovation.org Global Detroit TechTown Presentation May 10, 2012 ©2012 A21