1. Intro to LinkedIn
Charlotte Corke
World of Work Careers Centre
Liverpool John Moores University

2. • Understand its value
• Who you are - profile
• Who you know – networking
• What you know – employer research
• Understand how employers use it
Intro to LinkedIn

5. What percentage of recruiters have
hired through social networks?
A: 38%
B: 58%
C: 78%

7. 300M+
Professionals globally
3.5M+
companies
150+
industries
24K+
universities
15M+users in UK
Who uses LinkedIn?
300k+
jobs

8. How to be ready for
these opportunities
Identity
Who you are
Networks
Who you know
Knowledge
What you know

9. Who you are
Your identity
1. Be FOUND 2.Be GREAT

10. 1: Register
Registering for LinkedIn is fast and free!

11. 2: Build your profile
Add a professional photo
You’re 11 times more likely to be viewed when
you have a photo – but make sure it’s the right
photo

12. 2: Build your profile
Think Keywords

13. 2: Build your profile
Headline - use this to tell people what you
are passionate about

14. 2: Build your profile
Headline - use this to tell people what you
are passionate about

15. 2: Build your profile
Summary – this is your “elevator pitch”

16. 2: Build your profile
Experience and Qualifications

17. 2: Build your profile
Skills and Endorsements
2. Get
endorsed
1. Add
skills
Super powered
keywords

18. 2: Build your profile
Recommendations

19. Who you know
Your network
Not just for today- for the future

20. 3: Build your network
Connect with all the people you know

21. Your LinkedIn network

22. Personalised invitations
Always send connection requests from the person’s
profile so you can use a personal message to give the
context to your connection

23. What you know
Knowledge and Insights
Use LinkedIn to your advantage

24. Use LinkedIn to get an insight into
- People working in your field, their
skills, their career paths
- Companies you would like to work for
- Different job roles in those
companies or in your field
- What graduates from your degree
subject have gone on to do
Research

25. Groups
Finding the right groups – some are suggested

26. Jobs

27. Jobs

29. “LinkedIn is certainly my method of choice for connecting with talent for
our business.
There are teams of recruiters across the country that as we speak are
actively trying to find talented candidates on LinkedIn.
It’s such a rapidly growing talent pool that I think you can’t afford not to
be a part of.
It allows you to build a really useful professional network, which will
stay with you throughout your career.”
Nicola Heywood
Strategic Resourcing
Employers

30. Employers proactively target the talent
they need using “LinkedIn Recruiter”
They can search by
- University
- Field of study
- Graduation date
- Keywords
- Groups
Employers

31. Useful resources
LinkedIn Help Center
http://help.linkedin.com
Student support site
http://students.linkedin.com/uk

32. Intro to LinkedIn
Any questions?
To find me on LinkedIn,
search Charlotte Corke