“Optimization Systems” is one of the Highly Professional ‘Digital Marketing Company in India’ with lots of creative minds projected to boost your business. Our Specialty are in the fields of Internet Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Pay Per click (AdWords), Facebook Commercial Campaigns, LinkedIn Commercial Campaigns, Google+ etc.

1. Ideas for today and tomorrow
Digital Marketing
Digital Marketing Consultant

2. Optimization Systems is a ‘Digital Marketing Consultant’ based in Pune. We started our work
in the field of ‘Online Marketing’ from July 2013 & on 1st Aug 2014 we established our
company's branch in Pune. Our team member are Professionally Certified in Digital
Marketing.
Services We Provides:
 Search Engine Optimization
 Social Media Optimization
 Search Engine Marketing
 Facebook Campaign
 Pay Per Click
 Web Solution
Introduction

3. 1. What is Google ? & How it relates with SEO? ( Search Engine Optimization ).
2. Basic Concepts of SEO.
3. Main Objective of SEO.
4. How Exactly it works a business?
5. Analysis Report Conventional Method Marketing v/s Digital Marketing.
6. Features & Advantages of Digital Marketing over Conventional Marketing.
7. What is Google Ad-Words OR PPC ( Pay Per Click ).
8. Different types of Google Ads.
9. What is the difference between SEO & PPC.
10. Benefits of Pay-Per-Click.
11. What is Facebook?
12. What are the aspects of Facebook Campaign.
13. Main Objective of Facebook Campaign.
14. Benefits of Facebook Campaign
15. Thank you
Content

4.  What is Google???
 Google is one of the most popular ‘Web Search Engine’ through the world. It helps you to find other Website
on web, based on ‘Keyword Searches’.
 How its relates with SEO?
• Search Engine Optimization is technique to increase the visibility on ‘Web Search Engine’s , Natural or
Organic.
• In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the
search results list, the more visitors it will receive from the search engine's users
What Is Google? & How it relates with
SEO (Search Engine Optimization).

5.  Concept:
1. Keyword Selection.
2. Selection of Domain Name.
3. On Page Optimization.
4. Off Page Optimization.
5. Reporting.
 Various Techniques.
1. White Hat.
2. Black Hat.
3. Grey Hat.
Basic Concepts of SEO

6. 1. Increase the traffic on Website.
2. Generate leads through Website.
3. Drive Sales / Revenue.
4. Create your product/Service aware on Web.
5. Improve ROI.
6. Lower Cost Per Lead.
Main Objective of SEO

7. How Exactly it works For a business ?
Client Client’s PC /
Laptop
Google or Any
other Search
Engine
Types Keyword as
per his
requirement's
Results As per
keyword
Searched
Client Selects Top
10 results out of
millions results
He request for a Quote
OR
Call for the Quote
(From top 10 Website
Search Result)
Top 10 Website as
per Keyword
searched gets a
Lead
All of them
forward the
quotation to the
Client
Client Finalized
the best Quotation
Lead Closed
( Lead converted
to Sales)

8. Analysis Report Conventional Method
Marketing v/s Digital Marketing.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Social Media
SEO
SEM
Content
TV ADS
Direct Mail
Tele Marketing
Radio
Print
Cost Per Marketing Channel
Low Cost
High Cost

9. Features & Advantages of Digital
Marketing over Conventional Marketing.
1. Level playing field
2. Reduced cost
3. Simple to measure
4. Real time results
5. Brand Development
6. Far greater exposure
7. Greater engagement
8. And Many More…

10.  AdWords (Google AdWords) is an advertising service by Google for businesses
wanting to display ads on Google and its advertising network
What is Google Ad-Words OR PPC (Pay Per Click)?

11. 1. Google Text Ads
2. Google Banner Ads
3. Google Flash Ads
Different types of Google Ads.

12. Search Engine optimization Pay Per Click
• You can get first page positions if your
web site is optimized for search engines.
• You can get your ad on the first page by
paying a higher cost per click (CPC).
• SEO (organic traffic) is more than PPC
traffic so if you can manage to rank your
web site for the keywords you want.
• For a small span of period you can divert
maximum tariff on to your website.
• SEO is a long term investment and gets
great ROI
• PPC is a short term investment and gets
ROI less than SEO
• Patience and technical knowledge is
required to make a project successful
• We can expect quick results.
• Effects last for the life of the website
content
Effects last only while you continue paying for
keywords and ads
What is the difference between SEO & PPC?

13. 1. Guaranteed Placement.
2. Complete Control Accountability and Maintainability.
3. Increase local visibility.
4. Real-time “tractability”.
5. Budget Flexibility.
6. National exposure.
7. You can monitor your ROI
8. You can pause & restart your ads any time you want.
Benefits of Pay-Per-Click

14.  Facebook is a popular free social networking website that allows registered users to create
profiles, upload photos and video, send messages and keep in touch with friends, family
and colleagues. The site, which is available in 37 different languages, includes public
features such as:
1. Marketplace - allows members to post, read and respond to classified ads.
2. Groups - allows members who have common interests to find each other and interact.
3. Events - allows members to publicize an event, invite guests and track who plans to
attend.
4. Pages - allows members to create and promote a public page built around a specific
topic.
5. Presence technology - allows members to see which contacts are online and chat
What is Facebook?

15. 1. Page Post Engagement.
2. Page Likes.
3. Click to Website.
4. App Installation.
5. Event Responses.
6. Offer Claims.
7. Video Views.
What are the aspects of Facebook Campaign?

16.  Over 15 million businesses, companies, and organizations have a
Facebook page.
 Objectives:
1. To make a Brand
2. Quickly Reaches to our targeted Customers.
Main Objective of Facebook Campaign.

17. 1. Facebook is one of the most popular websites on the Internet.
2. Facebook offers targeted advertising.
3. You can increase customer loyalty through a Facebook fan page.
4. Offer special promotions through your Facebook fan page.
5. Facebook ads are more flexible than Google AdWords.
6. Ability to reach smartphone users.
7. You can increase customer loyalty through a Facebook fan page.
Benefits of Facebook Campaign