1. Digital Agency Overview

2. Convergent Media Group (CMG)
Our focus is to continue providing
is an American full-service digital global digital innovations to the world’s
agency based in Europe most successful brands.
Established in 2001 in the US, CMG opened its doors
in Moscow the same year as the company’s base of
operations with a current presence in Croatia, Ukraine
and UAE.
As a full service digital ad agency, we support client
needs using in-house resources for creative and
strategic planning, web and mobile design,
development, production, content generation and
management, SEO, Mobile Media and Social Media
Optimization.

3. For 10 years, CMG has played a critical
Services role in establishing and scaling P&G
brands globally, currently managing
approximately 15% of P&G websites
CMG provides full range
worldwide
of services within the digital space leveraging
in-house production:
• Creative Solutions
• Website Globalization
• Digital Strategy and Planning
• Ads, SEO, Social Media Optimization
• Mobile Marketing
• Digital Audit and Consulting

4. Creative Nokia 5700
Solutions Pampers Premium Care
Each new client brief provides a
new challenge and a new
opportunity for CMG to innovate
while leveraging our formidable
experience in creating Holistic
Digital solutions.
Our creative approach is the
symbiosis of innovation applied to
solid marketing pillars. CMG’s
primary goal is to support Herbal Essences
brand/product equity by ensuring
the most memorable consumer
experience.
Dreft.ru

5. CMG has succeeded in making the process of
simultaneous site and web asset localization as fast
and effortless as possible for our clients. Our unique
Website approach not only saves time and budget, but also
provides for significant market-specific content to be
Globalization incorporated into each localization to ensure relevancy
for local consumers.
Having led localization of over 600
sites and campaigns in 55 countries,
CMG’s global capabilities are
unrivalled. With over 80 projects in Gillette
Adaptations
simultaneous production at any given
time, we have established a highly
efficient localization management
process.
High-quality translators for all major
global languages, in-house web and
mobile programmers and experienced
project managers make it easy for our
clients to go global with their brand
messages.
Braun
Adaptations

6. Building relationships with our clients
Digital Strategy through a deep understanding of the
brand creates effective solutions for
& Planning successful long term digital strategy
As a one-to-one consumer touch
Pampers-Russia
point for companies, online and
mobile sites should aim to
stimulate return visits and build
communities. CMG’s experience
in developing long-term strategy
and ongoing activity planning
allows us to set clear goals and
lead activities to engage with TA
and ensure ongoing consumer
interest.
Pedigree.ru

7. While we do develop traditional ad units
Ads, SEO, and provide media planning services, SEO
and Social Networking are key to
Social Media Optimization achieving higher quality reach, frequency
and meaningful interaction with your TA
One of CMG’s core competencies is Gillette Venus School of Date
Vkontakte Application
to ensure that, once your Mobile or
Web site is launched, it will continue
to have the benefit of the latest
approaches to drive your target
audience to that site.
Using the latest in ad unit
approaches and technologies,
providing ongoing search engine
optimization (in all major markets
and languages) and running ongoing
social networking optimization and
influence agent programs can
contribute significantly maintaining
top rankings for your site.
Pampers Unicef Ambassador Mum Facebook
Application

8. Is every one of your digital assets
integrated with Mobile?
Mobile
Marketing
There are 4.1 Billion mobile
phones in the World, 60.6% of
the World’s population uses
mobile, which makes mobile
marketing the most
personalized and immediate
Johnny Walker Bar Mobile
communication channel. SMS, Game
Wella Striking Stiles Mobile
MMS, applications, games, Application
Bluetooth, Infrared, Location-
based services – stand-alone or
in combination with Internet
activity creates strong vibe of
innovations and interactivity. Gillette Champions Mobile
Game
Gillette Fusion Mobile
Application

9. Getting the best value from your digital
Digital Audit channels demands understanding of what
works and why.
& Consulting
Digital marketing audit provides a fast
track to understand how effectively
your digital investments are
accessible and “useable” to your
audience.
CMG’s digital audit and the
subsequent consulting support
provides a clear road map for what is
needed to accelerate your digital
ROI. Independent expert view helps
build strategy, run market research,
develop briefs and set goals.
Digital technical audit can help save
budgets and win additional traffic via
regular to cross-check for corporate
accessibility policy compliance and
also the latest Search and Social
Media trends.

10. Contacts
Ukraine
Russia
Rob Anderson CMG USA Croatia
CEO
rob@convergent-usa.com
Oxana Zykova CMG Russia
General Manager CMG Russia +7 (495) 797 9679 Tel.
oxana@convergent-usa.com +7 (495) 797 2010 Tel.
Myasnitskaya str., 38, bld. 1, 6th
Karina Melikdzhanyan 101000 Moscow, Russian Federation
Account Director
karina@convergent-usa.com
+7 916 1877369 CMG Croatia
+ 385 52 500292 Tel.
Darja Gavocanov + 385 52 500292 Fax.
General Manager CMG Croatia Labinska 2C,
darja.gavocanov@convergent-usa.com 52100 Pula, Croatia
USA
Yuri Degtyar CMG Ukraine
General Manager CMG Ukraine +38 095 8700892 Tel.
yury.degtyar@convergent-usa.com Yaroslavska str., 57-A office 1
+38 095 8700892 Kiev, Ukraine

11. Thank you for your attention!
All materials are created, developed, executed by Convergent Media Group is integral property of Convergent Media Group (CMG).
All rights are reserved.
Prior permission must be secured before use of all or part of the content, contained herein.