Convergent Media Group (CMG) is a full-service digital agency established in 2001 with headquarters in Europe and offices in Russia, Croatia, Ukraine, and the UAE. CMG provides a full range of digital services including creative solutions, website globalization, digital strategy, social media optimization, and mobile marketing to global brands such as P&G, Nokia, and Herbal Essences. With over 10 years of experience, CMG has become a leader in digital solutions and localization, currently managing approximately 15% of P&G websites worldwide.

1. Digital Agency Overview
Thursday, June 10, 2010

2. Convergent Media Group (CMG) Our focus is to continue providing
is an American full-service digital global digital innovations to the world’s
agency based in Europe most successful brands.
Established in 2001 in the US, CMG opened its doors in
Moscow the same year as the company’s base of
operations with a current presence in Croatia, Ukraine and
UAE.
As a full service digital ad agency, we support client needs
using in-house resources for creative and strategic planning,
web and mobile design, development, production, content
generation and management, SEO, Mobile Media and
Social Media Optimization.
Thursday, June 10, 2010

3. For 10 years, CMG has played a critical
Services role in establishing and scaling P&G
brands globally, currently managing
approximately 15% of P&G websites
CMG provides full range worldwide
of services within the digital space leveraging
in-house production:
• Creative Solutions
• Website Globalization
• Digital Strategy and Planning
• Ads, SEO, Social Media Optimization
• Mobile Marketing
• Digital Audit and Consulting
Thursday, June 10, 2010

4. Creative Nokia 5700
Solutions Pampers Premium Care
Each new client brief provides a
new challenge and a new
opportunity for CMG to innovate
while leveraging our formidable
experience in creating Holistic
Digital solutions.
Our creative approach is the
symbiosis of innovation applied to
solid marketing pillars. CMG’s
primary goal is to support brand/
product equity by ensuring the most Herbal Essences
memorable consumer experience.
Dreft.ru
Thursday, June 10, 2010

5. CMG has succeeded in making the process of
simultaneous site and web asset localization as fast
and effortless as possible for our clients. Our unique
Website approach not only saves time and budget, but also
provides for significant market-specific content to be
Globalization incorporated into each localization to ensure relevancy
for local consumers.
Having led localization of over 600
sites and campaigns in 55 countries,
CMG’s global capabilities are
unrivalled. With over 80 projects in
Gillette
simultaneous production at any given Adaptations
time, we have established a highly
efficient localization management
process.
High-quality translators for all major
global languages, in-house web and
mobile programmers and experienced
project managers make it easy for our
clients to go global with their brand
messages.
Braun
Adaptations
Thursday, June 10, 2010

6. Digital Strategy
Building relationships with our clients
through a deep understanding of the
brand creates effective solutions for
& Planning successful long term digital strategy
As a one-to-one consumer touch
Pampers-Russia
point for companies, online and
mobile sites should aim to
stimulate return visits and build
communities. CMG’s experience
in developing long-term strategy
and ongoing activity planning
allows us to set clear goals and
lead activities to engage with TA
and ensure ongoing consumer
interest.
Pedigree.ru
Thursday, June 10, 2010

7. While we do develop traditional ad units
Ads, SEO, and provide media planning services, SEO
and Social Networking are key to achieving
Social Media Optimization higher quality reach, frequency and
meaningful interaction with your TA
One of CMG’s core competencies is Gillette Venus School of Date
Vkontakte Application
to ensure that, once your Mobile or
Web site is launched, it will continue
to have the benefit of the latest
approaches to drive your target
audience to that site.
Using the latest in ad unit
approaches and technologies,
providing ongoing search engine
optimization (in all major markets
and languages) and running ongoing
social networking optimization and
influence agent programs can
contribute significantly maintaining
top rankings for your site.
Pampers Unicef Ambassador Mum Facebook
Application
Thursday, June 10, 2010

8. Is every one of your digital assets
Mobile integrated with Mobile?
Marketing
There are 4.1 Billion mobile
phones in the World, 60.6% of
the World’s population uses
mobile, which makes mobile
marketing the most
personalized and immediate
communication channel. SMS, Johnny Walker Bar Mobile
Game
MMS, applications, games, Wella Striking Stiles Mobile
Application
Bluetooth, Infrared, Location-
based services – stand-alone or
in combination with Internet
activity creates strong vibe of
innovations and interactivity.
Gillette Champions Mobile Game
Gillette Fusion Mobile
Application
Thursday, June 10, 2010

9. Getting the best value from your digital
Digital Audit channels demands understanding of what
works and why.
& Consulting
Digital marketing audit provides a fast
track to understand how effectively
your digital investments are
accessible and “useable” to your
audience.
CMG’s digital audit and the
subsequent consulting support
provides a clear road map for what is
needed to accelerate your digital ROI.
Independent expert view helps build
strategy, run market research,
develop briefs and set goals.
Digital technical audit can help save
budgets and win additional traffic via
regular to cross-check for corporate
accessibility policy compliance and
also the latest Search and Social
Media trends.
Thursday, June 10, 2010

10. Contacts
Ukraine
Russia
Rob Anderson CMG USA Croatia
CEO +1 805 886 9029
rob@convergent-usa.com 1329 N.Christina
+7 903 726 1785 93454 Santa Maria, CA
Oxana Zykova CMG Russia
General Manager CMG Russia +7 495 797 2010 Tel.
oxana@convergent-usa.com +7 495 797 9470 Fax.
Petrovka str., 23/10, 2nd floor
Karina Melikdzhanyan 107031 Moscow, Russia
Account Director
karina@convergent-usa.com CMG Croatia
+ 385 52 500292 Tel.
Darja Gavocanov + 385 52 500292 Fax.
General Manager CMG Croatia Labinska 2C,
darja.gavocanov@convergent-usa.com 52100 Pula, Croatia
USA
Yuri Degtyar CMG Ukraine
General Manager CMG Ukraine +38 095 8700892 Tel.
yury.degtyar@convergent-usa.com Yaroslavska str., 57-A office 1
Kiev, Ukraine
Thursday, June 10, 2010

11. Thank you for your attention!
All materials are created, developed, executed by Convergent Media Group is integral property of Convergent Media Group (CMG).
All rights are reserved.
Prior permission must be secured before use of all or part of the content, contained herein.
Thursday, June 10, 2010