1. My Audience Profile
Key stats:
Gender: 85% Female
Social Grade: D/E – student
Target age: 17
Erica is 17 and a student, and
although she has a part time job,
she doesn’t earn much money.
She spends her earnings on gigs
and music she loves socialising
with friends, and shopping online.
Erica likes indie/ pop music, she
listens to music regularly on a daily
basis. Her icon is Azealia Banks
and she loves bands like ‘Two
Door Cinema Club’.
70% of the people I asked said
that they listen to indie music and
another 55% said they listen to
pop.
Erica loves going to gigs and
house parties; and if she has
enough money she goes to two of
her local festivals a year.
A high percentage of the
people who completed my
survey said that they go to
gigs one to a couple of
times a month. Festivals
once or twice a year I they
have the money.
She listens to music a lot of
the time, through streaming
websites, such as ‘Spotify’
and ‘YouTube’.
55% of people said they
used Spotify and 65%
YouTube.
Erica shops in Topshop and
River Island; she buys most
of her clothes online as she
finds walking round shops
boring. So when she buys
magazines she has them
delivered.
100% of the people who
answered my survey buy
the majority of their music
online.
Erica’s favourite
TV shows are
American dramas
such as: the
vampire dairies.
How much do you
spend on
monthly?
£0 - £5 – 60%
£6 - £10 – 30%
£11 - £20 – 5%
£21+ - 5%
Erica likes reading
interviews and
reviews in
magazines she
also likes a bit of
gossip.
20% of people
said that reviews,
interviews and
gossip interest
them most in a
music magazine.