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Actionable Requirements for
Agile Innovation
Donna Reed
donna@AgilistaPM.com
www.AgilistaPM.com
Hosted by…
Armond Mehrabian
amehrabian@portofinosolutions.com
www.portofinosolutions.com
Actionable Requirements
 The challenges we face
 Defining product requirements
 Assessing opportunities
 Discovering solutions
 Tools for opportunity assessment
 The process of solution discovery and definition
 The agile product innovation process
 Q & A
Actionable Requirements
Actionable Requirements
 Why is it so difficult?
 It’s political
 Requires deep domain knowledge
 Requires leadership
Actionable Requirements
Agile teams are now developing software more quickly than ever
before. Unfortunately, this doesn’t mean they are always aimed at
building the right products.
-Mike Cohn
Actionable Requirements
Actionable Requirements
 Some tools for opportunity assessment
Actionable Requirements
 Tools for customer understanding
Actionable Requirements
Daily/Weekly Schedule
Heavy Call volume
Heavy Call volume
Actionable Requirements
January
February
March
April
May
JuneJuly
August
September
October
November
December
American Holdiays
Vacation
Actionable Requirements
 Tools for customer understanding
Actionable Requirements
Some best practices
 Have a Customer Advisory Board (CAB)
 Need 2 for enterprise software
 Plan 3-6 months in advance
 Your team
 Facilitator
 Helper
 Observer/Photographer
 Try it on internal customers and teams first!
Actionable Requirements
Actionable Requirements
 Why do we need product discovery?
Actionable Requirements
Actionable Requirements
Conclusion
 We can have a process for requirements gathering
 Three phases to actionable requirements
People Tools/Artifacts
Opportunity
Assessment
Product Mkg
Product Mgmnt
Architecture
MRD
Innovation Games
Solution Discovery
and Design
User Experience
Lead Engineer
Product Mgr
PRD
Prototype
HiFi Wireframe
Solution Execution Engineering/Test
Teams
Fully functioning
product
17
17
PDU Information
 You have earned 1 PDU for this webinar
 Enter as “Category 4: Other Providers“
 Provider name: Armond Mehrabian
 Address: 1317 Northview Rd
 City: Escondido
 State/Province: CA
 Zip/Postal code: 92029
 Country: USA
 Phone number: (760) 354-9053
 URL: http://www.portofinosolutions.com
 E-mail address: amehrabian@portofinosolutions.com
 Twitter: @armond_m
Actionable Requirements
Resources:
 Innovation Games – Luke Hohmann
 Ten Faces of Innovation – Tom Kelley
 Inspired – Marty Cagan
 Purple Cow – Seth Godin
 Agile Estimation and Planning – Mike Cohn
 Dilbert – Scott Adams
Actionable Requirements
My contact info:
 Armond Mehrabian
 amehrabian@portofinosolutions.com
 @armond_m
 http://www.linkedin.com/in/amehrabian
 http://www.portofinosolutions.com

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Actionable Requirements: The key to Agile Innovation

Editor's Notes

  1. It is the most important part of the Product Lifecycle. Q) Is it hard? Why? Q) Is it fun? Why?
  2. As product innovators, we get to be the thought leaders behind these products. A lot of people are involved in creating an innovative product but one person pulls all the ideas together and makes it a cohesive solution. That’s you. Do you want to be the thought leader behind these products? I want to build one of these…
  3. Relate my own experience Need for leadership. Are you a leader, manager, or coordinator? Engineers expect you to be the product’s owner, thought leader, “Show me when you’re all done” “I’ve already told you what I want” “It’s not my job to make your product better” Common approaches that don’t work very well The hot potato catching contest Ask user for a list of Features they want Features they don’t like Features they need to be improved. How? Ask customer to design the user interface Ask customer to write a document or fill out a survey Poll the audience for their personal experiences on what makes it so hard.  Domain Knowledge How many of you are in a different business domain than you were three years ago? Is your employer helping you with the learning curve? How? Leadership If you lack confidence the customer will sense it and won’t give you their time. You need to be in the driver’s seat and lead the process Invest the necessary effort in preparation It’s not enough to plan, coordinate and facilitate. You also have to shepherd the participants through the process.
  4. Q) Do you use Agile development methodology? Has it improved the overall delivery cycle? Q) Why has agile been so successful in the engineering realm? A) It’s a repeatable process. It’s action oriented with clear deliverables. It’s light weight. What we need is: Agile/Scrum has a paradigm for the development of products What we need is a set of tools and processes that will help us achieve similar advances in the requirements gathering process - The rest of this talk is how to come up with actionable requirements for the Agile development team so that we can have a complete agile innovation process
  5. It’s a lot of work and it’s a lot of fun. Show your leadership. Pitfalls Apologizing for your lack of knowledge and/or preparation. Asking questions like “what don’t you like about the system?” Being tentative about the efficacy of your methods. Unforgiveable sin: Wasting their time. You probably won’t get a second chance.
  6. If you’re new to the industry/problem space Get to know the customer and their domain How the customer uses your product
  7. If you’re new to the industry/problem space Get to know the customer and their domain How the customer uses your product
  8. If you’re new to the industry/problem space Get to know the customer and their domain How the customer uses your product
  9. Great to use with Start Your Day. Benefits Potentially lead to expanded boundaries Opportunities for synergy with other products on the market license, acquire, partner, be acquired Examples On-boarding an employee Ordering supplies Auto collision Towing company needs to be paid Provide estimate To you Is it a total loss? Notify your insurance company You need a rental car The car needs to be brought to the shop The insurance company needs to approve the damage and payment What if there are additional damage discovered? Police report? Status to customer By phone – IVR? By web through status and pictures By text message By email, fax? Customer Satisfaction Index Can we become more profitable by broadening our portfolio?
  10. They have to see it and feel it before they know what they want Feasibility is assessed All the customer-facing interaction must be discovered and designed Wireframes Interaction and information architecture Usability Prototypes Visual design Result is a high fidelity prototype