A real time survey done to understand the pulse of Indian youth on social media and networking. The survey acts as base for the individuals indulged in digital marketing.

1. 1) Kamlesh Kumar
3) Milind Shewde
5) Imran
Presented By:
2) Ganeshkrishna Prabhu
4) Ritesh Chanana
6) Ameet Phadnis

2. What can you expect from the survey
1.
2.
3.
4.
5.
6.
7.
8.
9.
2
Which SN sites does our class often visit?
How many hours does each one of us spend
on SN sites?
Which is the most preferred SN site?
What features top the list that attract you to
use SN sites.
Is todays youth giving less importance to live
programs?
Is todays youth avoiding face to face chat?
Are SN sites capable of bringing reforms?
Has increased use of SN sites given rise to
increased crime in the country?
Has new SN sites created same impoact as the
traditional ones?

3. Purpose of the survey
•
Understanding the trends of our class regarding the use
of the social sites.
Teachers surveyed3
3
Students surveyed30

4. WHICH SITES DOES SECTION C
OFTEN VISIT? Users
35
30
25
20
15
10
5
0
Users
Facebook
G-Talk
Twitter
Yahoo Messenger
Orkut
G-Blogger
29
8
11
1
1
1

5. HOW MANY HOURS DOES SECTION
C SPEND BROWSING SN SITES?
Users
20
15
10
Users
5
0
1 to 2
1-2 hours
2-3 hours
3-4 hours
> 6 hours
2 to 3
4 to 6
>6
19
8
1
0

6. HOW MANY HOURS DOES EACH 1
OF US SPEND ON TRADITIONAL SN
SITES?
Name of the site
1-2 hours
2-3 hours
4-6 hours
More than 6 hrs.
Facebook
15
7
-
-
G-Talk
6
-
-
-
Twitter
4
-
1
-
Yahoo Messenger
2
-
-
-
Orkut
-
-
-
-
Blogs
2
1
-
-

7. WHICH IS MOST ATTRACTIVE
FEATURES YOU FIGURED OUT OF
THE SN SITES?
Name of the site
Photo Video Sharing
Chat A/V
Check in Option
Facebook
17
23
8
G-Talk
2
11
-
Twitter
4
3
1
Yahoo Messenger
-
3
-
Orkut
-
-
-
Blogs
-
-
2

8. WOULD YOU PREFER A LIVE
ORCHESTRA OVER SPENDING TWO
HOURS BROWSING ON SOCIAL
NETWORKING SITES ?
Users
20
15
10
Users
5
0
YES
Yes
No
No
18
11

9. WOULD YOU PREFER FACE TO FACE
TALKING OR CHATTING WITH A
PERSON ON SOCIAL NETWORKING
Sales
SITE ?
Face to Face
Chating on SN
Face to Face talk
Chatting on social
networking site
22
9

10. DO YOU BELIEVE SOCIAL
NETWORKING SITES CAN BRING
OUT GOOD REFORMS IN THE
User
COUNTRY ?
30
25
20
15
User
10
5
0
Yes
No
Yes
No
26
3

11. DO YOU FEEL CRIME IN THE
COUNTRY HAS INCREASED DUE TO
USAGE OF INCREASED SOCIAL
NETWORKING SITES ?
Users
20
15
10
Users
5
0
Yes
No
Yes
No
16
13

12. HAVE YOU TRIED GODREJ’S GOJIYO SOCIAL NETWORKING
Series 1
INITIATIVE ?
35
30
25
20
15
Series 1
10
5
0
Yes
No
Yes
No
0
29

13. WOULD GIVE UP YOUR FACEBOOK
ACCOUNT & CREATE A NEW ONE
FOR A BETTER NEWLY LAUNCHED
SOCIAL NETWORKING SITE ?
20
15
10
User
5
0
Yes
Yes
No
No
12
19

14. CONCLUSION