Pineapple works

Pineapple Consulting A Brand Consultancy; operationalizing ‘BRANDS’ From identifying the opportunity for an upcoming brand to ongoing brand management, Pineapple Consulting addresses all your BRAND requirements. Pineapple brings in, a fresh perspective backed by solid strategy and DESIGN, all three put together to create the most compelling of Brands.

Who we are? We are a Branding and Design Consultancy. Ensuring that the BRAND speaks the same language, feels and looks the same, even tastes and smells the same at every level of interaction… Be it with clients, customers, staff, associates or vendors. In the process, we don’t only dress up the brand personality but also help the brand to identify and communicate its core values and ideology.

People Tina Jain Mehta, Principal – Branding & Strategy Ameet Mehta, Principal – Design With Vinod, Shilpa & Garima providing key creative support

Tina Jain Mehta More than 9 yrs. experience in Advertising & Media, thorough exposure In Brand Management, Events & PR. Worked with MTV Networks, as Head of Client Servicing; Rediffusion DYR, as Account Manager & Purple Focus, as Manager CS & PR. Managed clients like Singapore Tourism Board, Popley Eternal, Eicher Motors, DainikBhaskar , Hotel Sayaji, P&G, Idea Cellular, to name a few.

Ameet Mehta Internationally recognized and award winning designer with more than 7 yrs. of experience in design. Specializes in Lifestyle Product Design, Branding and Strategic design consultancy projects. Worked with Titan Industries, Future Group, Raymond Apparels & Govt. Of India - Regional Technical & Design Training Center for artisans. Designed for brands like Park Avenue, Parx, Manzoni, RIG, UMM, BARE, and Titan; creating season based products & packaging, and visual merchandise.

What all do we do? Customized design modules for: Brand identity

What all do we do? Customized design modules for: Brand identity Brand environment

What all do we do? Customized design modules for: Brand identity Brand environment Brand communication

What all do we do? Customized design modules for: Brand identity Brand environment Brand communication Brand offerings

Brand identity Brand logo Brand stationery – visiting cards, letterheads, envelopes, invoices, …… Since ours is not a rigid process, but a menu offering; Pineapple offers strategic partnership at levels as required by your brand. Even the ‘Brand Identity’ offerings thus vary from brand to brand, client to client. The methodology that we follow, remain more or less the same though.

PROPOSAL PHASE PHASE I CORPORATE ACTIVITY Recognition of need to review identity Go Decision 1st meeting ,[object Object]

Statement of problem2nd meeting • Review plan & estimate • Establish team Written program plan, timetable & fee estimate INPUTS Internal Change in, • Vision/ Positioning • Reorganization • Acquisition / merger • Product line • Marketing strategy Environment change • Technology • Societal • Regulatory

A N A L Y S I S A N D P L A N N I N G PHASE II CORPORATE ACTIVITY Present Identity Plan Findings, conclusions, recommendations Go Decision: Designate internal contacts Plan Approval Current identity assessment • Visual messages • Verbal messages • Nomenclature system • Name & logo • Identities of components • Signatures & association system Situation Factors assessment • Industry definition • Geography /Nationality • Size & Ranking • History & Ownership • Management • Competitors • Units & Competences • Brands Leadership Intentions • Destination Vision, Mission, Position • Culture Character, Personality • Composition Organizing concept, Components, Relationships Identity Platform • Positioning • Purpose • Mission • Composition • Culture • Personality Creative Direction As required… • Naming Plan • Logo Design criteria • Association models • Nomenclature system INPUTS Executive Interviews • Corporate mgmt. • Line managers • Corporate staff • Distributors • Agencies Communications Materials audit • Print • Signs • Other media Literature Review • Press articles • Analyst reports • Business plans • Marketing plans External Interviews • Customers • Industry press • Analysts • Regulators • Unions Image Research • Review existing data • New research? (added Phase)

N A M I N G A N D L O G O D E S I G N PHASE III CORPORATE ACTIVITY Plan Approval • Identity Platform • Naming Plan (?) • Design criteria Logo decision & design approvals Name Selection & clearance Design recommendations Second-cut selections & availability search Directional design review Naming Phase (if required) • Master List Generation • First-cut selections & screening Refinement of selected directions • Application demonstrations • Color studies • Visual System elements Logo Design • Design exploration • Application studies INPUTS Intellectual property counsel Audience Testing of candidate logos Name evaluation research

I M P L E M E N T A T I O N P L A N N I N G A N D A P P L I C A T I O N S D E S I G N PHASE IV CORPORATE ACTIVITY Logo design approval Applications Design Approvals Application design recommendations (if required) Final logo design refinement Applications Design • Stationery & Forms • Web sites • PR / IR communications • HR communications • Facilities signs • Vehicles • Marketing applications Implementation Planning • Applications design checklist • Timetable & budgeting • Preliminary announcement planning Supervise production/ printing INPUTS Technical input from • Advertising & PR • Facilities mgmt. • Purchasing Supplier input (e.g. signage)

Ongoing Identity Mgmt.: Formalize identity mgmt, measurement & policy Oversight, Contract signage, other implementation; brief suppliers & agencies I M P L E M E N T A T I O N A N D A D M I N I S T R A T I O N PHASE V CORPORATE ACTIVITY Identity launch: Implement internal & external communications Applications Design Approvals Identity Standards & Guidelines write and design: • Web site with templates • Printed manual(s) • Printed “voice” Employee guide Provide ongoing counsel • Technical support • Adaptation to change Announcement preparation • Review launch plan • Write & design materials Supervise Printing & fabrication INPUTS Applications Design Approvals Corporate Advertising agency Implementation providers • Signs • Print materials, etc. Environmental change • Technological • Societal • Regulatory Internal Change in, • Vision/ Positioning • Reorganization • Acquisition / merger • Product line • Marketing strategy

Brand Environment Retail environment & Exhibition spaces Visual merchandise Audio visuals Staff personality Colors and fragrances Sound and music

Brand Communication Websites & A/vs Brochures / calendars / internal communication tools Events and sponsorships’ presentations Audio visual presentations

Brand Offerings Product packaging & bags Presentation styles – ranging from product to gifts Product / merchandise design

WORKS A glimpse of the larger portfolio!

award winning Logo Design for American Embassy’s American Center

branding and collaterals for Varuna D Jani

branding and stationary design for Reliance Vornado

naming, branding, collaterals and communication for iLEAD School of Business

marketing communication of GoldCrest High

branding for TRIO Koncepts India Ltd.

branding for BRIO INTERNATIONALSCHOOL

branding for Gamesthatgive.net

branding for greattalents.com

Logo http://www.greattalents.com

branding for WeaveThrough Communications

branding for a TV Program on ZEE TV

identity and packaging for a Toyop

branding for Culver Central, California

Identity for an accessories brand Dil Devil

products for Hypergear Inc. USA

Inspired by the Bucket Seat… Mobile Cases

concept and branding, for OneLife

DENIM TIES Product & Packaging

candle light - Chai (retailed under own label)

branding and packaging for Pyor

branding and packaging for Shine

BOPP bags packaging design for Flexituff

packaging design for One Condoms

internal communication for Gherzi Eastern Ltd.

Design, Photography & Installation

calendar for Italian Tourism Board

Pineapple works

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