1. RETAIL MARKETING
AMEERUL HASAN5/27/2013
1RETAIL MARKETING Ameerul Hasan

2. Market Overview
 The retail sector in India is emerging as one of
the largest sectors in the economy
 By 2012, total market size is likely to touch
USD450 billion,
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3. Retailing
 It includes all activities in selling goods or
services directly to final consumers for
personal ,non-business use
 A retailer or retail store is any business
enterprise whose sales volumes comes
primarily from retailing
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4. Types of Retailers
 Specialty Stores
 Department Store
 Super market
 Convenience Store
 Discount Store
 Off Price Retailer
 Super Store
 Catalog Store
 Independent Retailer
 Chain Stores
 Franchising
 Leased Departments
 Co –Operative
 Mom & Pop
 Vending Machines
 E-Tailers
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5. Functions of Retailing
 Sorting
 Holding Stock
 Breaking Bulk
 Channel of Communication
 Additional Services
 Transport & Advertising Functions
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6. Importance of Retailing
 Selection
 Variety of Goods
 Demand Creation
 Distribution
 Credit Facility
 Personal Services
 Sale on Approval
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7. Specialty Store
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17. Retailer Service Level
 STORE RETAILING
 NON STORE RETAILING
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18. STORE RETAILING
 Self Service
 Self Selection
 Limited Service
 Full Service
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19. NON-STORE RETAILING
 Direct Selling
 Direct Marketing
 Automatic Vending
 Buying Services
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20. CORPORATE RETAILING
 Croma
 Ezone
 Trend
 Tesco
 Wal-Mart
 Pantaloon
 Etc.
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21. Retail Formats
Exclusive
Branded Retail
Multi Brand
Retail
Convergence
Retail Outlet
E –Trailers
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22. Major Retailers Types
Department Store
• Pantaloon has 65
stores
• Trent operates 59
stores
• Shoppers Stop
has 51 stores
• Reliance Retail
has launched
Trends in this
format
Hypermarket
• Pantaloon Retail
is the leader in
this format with
160 Big Bazaar
stores
• •HyperCITY,
Trent (Star
Bazaar),
Spencer’s
(Spencer Hyper),
Aditya Birla Retail
(More.) and
Reliance are
other players
Super
market/Convience
• Aditya Birla Retail
(More., 640
stores)
• • Spencer’s
(Daily, 220
stores)
• • Reliance Fresh
(453 stores)
• • REI 6Ten (350
stores) are the
major players in
this format
Specialty Stores
• Titan Industries is
a large player,
with 320 World of
Titan, 130
Tanishq and 177
Titan Eye+ shops
• •Vijay Sales,
Croma, E-Zone
and Viveks are
into consumer
electronics
• •Landmark,
Crossword and
Odyssey focus
on books, gifts
and
entertainment
Cash & Carry
• Metro started the
cash-and-carry
model in India;
the company
operates five
stores across
Mumbai, Kolkata,
Hyderabad and
Bangalore
• •Bharti Walmart
started cash-and-
carry outlets, with
the first one
being set up in
Amritsar, Punjab
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23. Store Atmosphere
 Lighting
 Walls
 Signage
 Produce Department
 Floors
 Store Activities and Experiences
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24. Location Decision
 Retailers are accustomed to saying that the
three keys to success are LOCATION
,LOCATION and LOCATION
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25. Private Labels
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26. • Most retailers have advanced off-season sales from 15
days to a month with discounts ranging from 20-70 %
• Higher discounts and other value added services for
members
Offering
Discount
• Directly compete on the selling price by offering a best
price without any markdowns
Lowering
prices
• customer loyalty programmes, happy hours on shopping
deals
• Offers for senior citizens, contests for students
Offering value
added services
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27. Market Breakup
60%
10%
4%
6%
3%
17%
Food & Grocery
Clothing & Fashion
Beauty & Wellness
Electronics
Furniture & Furnishing
Others
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28. Factors Affecting Growth
Increase in
consumer
class
Rise in
income &
Purchasing
power
Change in
Consumer
mindset
Brand
Conscious
Easy credit
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