This document provides details about a marketing course including: - The course covers strategic marketing principles through lectures and labs held on specific days of the week. - It is divided into 13 chapters taught over sessions covering topics such as B2B marketing, internet marketing, and preparing a marketing plan. - Students will complete individual/group projects, presentations, and case studies. Required materials include books, articles, and software. - Instructional methods incorporate lectures, demonstrations, class discussions, and projects. The schedule outlines weekly topics and assignments. Resources include a class website and collaboration/social media tools.

1. Marketing
Applications &
Practices
AMEERUL HASAN

2. Course Description
 Type brief course summary  Location
 Lectures: Mon-Wed-Fri at 00:00 am
 Labs: Tues-Thurs at 00:00 am
 Prerequisites:
 Credits:

3. Course Details
Chapter No. Particulars Session (3 Hrs)
1
Strategic marketing
principles
1
2
Preparation of marketing
and business plans
1 17/01/2013
3 B2B marketing 1
4
Fast moving consumer
goods marketing
1
5
Consumer Durables
marketing
1
6 Services marketing 1

4. Course Details
Chapter No. Particulars Session
6 Rural marketing 1
7 Retail management 1
8 B2B marketing 1
9 Internet marketing 1
10 Direct marketing 1
11 Event & Media marketing 1
12
Field project involving preparation of
marketing /
business plan in any industry verticals.
1
13 Case Studies & Presentation 3

5. Required Materials
•Books
•Articles
•Web
•Other
Reading
•Website, slideshare.com,
•Equipment
•Other project materials
Project
•Software and hardwareTechnology/Tools

6. Instructional Methods
 Briefly describe instructional methods
 Lectures
 Demonstrations
 Class discussion
 Individual/group projects
 Presenation
 Case Studies

7. Schedule
Week Topic Assignment/Project Objective
Week 1 Topic 1 Brief description Objective
Week 2
Topic 2 Brief description Objective
Week 3
Topic 3 Brief description Objective
Week 4
Topic 4 Brief description Objective
Week 5 Topic 5 Brief description Objective

8. Resources
Web &
Software Tools
Class web site
Collaboration
tools
Mobile/Other
apps
Social Media
Twitter
Facebook
Other
Labs, Study
Groups
Labs
Study groups

9. Questions?