With too many treatments on the menu it gets confusing to clients. They don’t know which to choose They don’t understand the differences This powerpoint shows you how to fix this.

1. Creating & Marketing
Signature Treatments

2. + Ameann DeJohn
www.ameann.com

3. +
custom
What Are
unique

4. +
loyalty
Why
recognition

5. +
Only Your Spa Has It!
Serves 2 Main Purposes
Customer You
 Yields results  Unique Selling Point
 Unique and Special  On the Cutting Edge
 Point of Difference  Builds Your Name
 Builds Loyalty  Sets You Apart
 Promotes Word of Mouth  Repeat Business
 Trusts Your Expertise  Referrals

6. +  With too many
treatments on the
menu it gets
confusing to
But , Why clients.
Are They  They don’t know
which to choose
Confusing  They don’t
to Clients? understand the
differences
 How to fix this?

7. Good
Better
Introduce
+
The Power of 3
Best

8. +
Power of 3 Examples
Coffee Gas Cars
 Tall, Small  87 regular  Honda
 Venti, Medium  89 plus  Mercedes
 Grande, Large  91 supreme  Rolls Royce
Article Resource: The Financial Abundance Factor
July 2009 Skin Inc. Web Exclusive: http://www.SkinInc.com/magazine/pastissues/2009

9. +
The Power of 3
In Treatments

10. +
Good:
The Basic Facial
 Steam
 Cleanse
 Exfoliate
 Extractions
 Mask
 Moisturize

11. +
Better:
The Deluxe Facial
 Basic Facial, Plus:
 Extended Massage
 1 Advanced Machine
 Extra 15 Minutes

12. +
Best:
The Super Facial
 Basic Facial, Plus:
 Extended Massage
 1 Advanced Machine
 Serum
 New Technology Machine
 Extra 25-30 Minutes

13. + Set yourself apart by offering little
luxuries in even the basic facial.
 Clarisonic Brush for Cleansing Face and
Décolleté
Basic Facial  Mini Massage While Mask Sets
 Choice of Mask
 Candles, Aromatherapy

14. +
Clarisonic Brush
Gentle Sonic Brush for the Skin
 Removes 6x more makeup than regular cleansing
 Products absorb better
 Gentle enough for 2x daily use
 Reduces oily areas, dry patches and blemishes
 Reduces appearance of visible pores
 Reduces the appearance of fine lines and wrinkles
 Use on the face, neck and décolleté
 Feels good on skin
www.clarisonic.com
Retail $225

15. +
Clarisonic
Brush
Clarisonic cleansing at a spa

16. + Offer Special Massage to Your
Deluxe and Super Facials.
Indian Champissage
Extended 
 Jade Rolling
Massage

17. Indian Champissage
Head and Upper Body Massage
 Blend of Ayurvedic and Western Massage
 Head-neck-shoulders and/or face-ears-neck
 Relief from aches and pains
 Reduces stress
 Comforts and balances energy flow
 Deep sense of peace and tranquility
+
www.indianchampissage.com

18. +
Indian
Champissage
Authentic Champissage
given at a salon in India

19. Jade Rolling
Crystal Therapy + Massage
 Jade is rubbed across the body in lieu of hands
 Detoxes the system
 Promotes relaxation
 Increases circulation
 Smoothes skin
 Breaks down cellulite
 Can be used hot or cold
 Use anywhere on the body or face
+
www.urban4est.com

20. + Offer Special Services to Your
Deluxe and Super Facials.
Custom Skin Analysis
Special 
 Foot Bath
Services

21. +
Skin Analysis
Scientific Skin Consulting
 Analyze dry, oily, normal skin
 3D analysis image and
SkinSys $2000
software program
www.sometech.com
 Analyzepore size, wrinkle
depth, pigmentation, pre-
breakout areas
 Client
can see marked
improvement in skin over
time Visia $14k – $22k
 Recommend products and www.moritexusa.com
treatment better

22. +
Foot Bath
Detox the Body and Treat the Feet
 Small electrical current passes through the
body
 Eliminate waste, chemicals and allergens
 Testimonials:
 Increased energy and stamina
 Restful sleep
 Pain reduction
 Skin clarity and brightness
 Better mood www.zionhe.com
 Relaxed and refreshed $995-$1495

23. +
Finding New Treatments
Do Your Research.
Educate Yourself.
 Scan the United States
 TV (Access Hollywood and Extra!)
 Professional salon magazines and websites
 Internet
 Topspas in NYC, Los Angeles, Miami, etc.
 Have a Treatment

24. Machines
What’s In the Industry?
 What’s being used?
 What are the benefits?
 Can it grow my business?
 Can it accentuate my current services?
 What do machines cost?
 What is my return?
 Who offers it in my area?
+
Professional: Skin Spatula, Home Use: Fyola Ultrasonic Home Use: Zeno Spot Professional: Galvanic Pen,
Tip Essentials Facial Massager Treatment Machine Tip Essentials

25. +
Machines
Sample of Popular Technologies
Ultrasonic: Uses a combination of electrical energies to stimulate the
production of news collagen and drives topical treatments into the skin
o Repairs damaged skin
o Effective, gentle, non invasive, safe facial treatment
o Suitable for all skin types from rosacea to mature
Micro-current: Reestablishes communication between the muscle fibers and
the brain to re-educate the muscle
o Mimics the body’s natural electrical impulses
o Increases existing levels of ATP (adenosiine triphosphate) a nucleotide that
fuels cells
o Naturally synthesized collagen can remain present for up to 24 months

26. +
Machines
Sample of Popular Technologies
High Frequency: Characterized by a high rate of oscillation and is also
referred to as Tesla Current
o Kills bacteria and improves acne
o Softens fine lines
o Tightens and tones skin
o Gives a youthful, fresh glow
LED: Use specific wavelengths of light to treat different skin problems and
concerns
o Blue destroys bacteria that lead to acne
o Red treats sun damage and pigmentation
o Produces collagen and elastin
o Will strengthen the effect of other treatments

27. +
Machine Classification
FDA classification:
o 1700 different types of devices, grouped into 16 medical specialties referred
to as panels
o Each device is assigned to 1 of 3 classes based on level of control necessary to
assure the safety and effectiveness of the device
o Classification is risk based; risk the device poses to the patient or user
Device Class & Regulatory Controls:
o Class 1: General Controls / Lowest Risk
o With exemptions
o Without exemptions
o Class 2: General Controls & Special Controls / Medium Risk
o With exemptions
o Without exemptions
o Class 3: General Controls and Premarket Approval / Highest Risk

28. +
Class 1
High Frequency, Micro-current
Spa Masters, Myontology,
High Frequency Micro-current

29. +
Class 2
Ultrasound, Blue Light
Beautymachine.net, DUSA Pharmaceuticals,
Mini Supersonic Ultrasound Blu U Acne Light

30. +
Class 3
IPL, Radio Frequency
Dermamed, Lumenis Corp.,
IPL Quadra Q4 Aluma

31. +
MARKETING AND PR
Promote Your New Treatment
Flyers / Coupons Incentives Email & Website
o Pass out flyers in store o Refer a friend o Homepage
o Put flyers in bags o Special price weekend o Email Blast
o Post them at local shops o Free Product o Newsletter
o Discount Packages o Special Offers
Partnerships Launch Event
o Gyms o VIP Party
o Health Clubs o Food and Drink
o Nail Spas
o Medical Offices

32. +
MARKETING AND PR
Promote Your New Treatment
 Social Networking
o Twitter
o Facebook
o Myspace
o Digg
o Flickr
o Linkedin
o Beauty Blogs

33. +
Create a timeline to stay on track: