AMD's Mr. Greg Poole, Director, Worldwide Commercial Field Applications Engineering, AMD, gave a speech at COMPUTEX TAIPEI Industry Forum 2012 on Today’s Cloud Computing Technology Landscape.

1. LESSONS LEARNED:
AMD’S PRIVATE CLOUD
Advanced Micro Devices
June 2012

2. THE CHANGING FACE OF THE DATA CENTER
x86 Server CPUs CAGR
18
Cloud
16 New business models, growth of +15%
tablets/smartphones
14
12 Virtualization
(Millions)
The quest for greater data center +13%
10 efficiency
8
HPC
6 Market-rate growth +7.3%
4
Traditional IT
2 Shrinking as cloud and -1.2%
- virtualization grow
2012 2013 2014 2015
Source: IDC Server Forecast
2 | AMD’s Private Cloud | June 2012 |

3. AMD’S PRODUCT CAPABILITIES WILL ENABLE MARKET TRENDS
Implications for
our products
 Value pricing
 Performance to get the job done
Consumerization  Versatile solutions
 Integration of graphics and video IP
 Low-power solutions
Cloud  Efficient I/O
 Datacenter solutions
 Products with interoperability
Convergence  Secure computing
3 | AMD’s Private Cloud | June 2012 |

4. THE CLOUD DATA CENTER IS AMD’S FOCUS SERVER MARKET
CAPTURING THE INFLECTION POINT
 AMD has strong momentum with the latest
AMD Opteron™ products
─ Focused on execution for our customers
 Today, we are making a strategic investment
to double down on the server market addressing
the Cloud data center
 The Cloud is the fastest growing segment in the
server market A BETTER OPTION FOR
THE HYPER-EFFICIENT,
 Customers focusing on low-power, energy VIRTUALIZED,
efficient data centers CLOUD-READY WORLD
Sources: Customer interviews, AMD Internal forecasts
4 | AMD’s Private Cloud | June 2012 |

5. TODAY’S AMD OPTERON™ PROCESSORS
Greater Performance Greater Efficiency
 World’s first 16-core x86  First and only processor
processor1 with TDP Power Capping
for maximize power
 First processor with up to budgets and floor space5
1GHz boost over base
frequency2 using AMD Turbo  C6 power state enables
CORE Technology ultra low power by gating
power to idle cores
 20% faster memory access3
World’s first truly  As low as 5.3 W/core6,
 Up to 84% more throughput4 modular x86 reduced processor power
on HPC workloads processor core at idle by up to 46%7
design
See Appendix B for footnotes.
5 | AMD’s Private Cloud | June 2012 |

6. AMD OPTERON™ PLATFORMS
A WIDE RANGE OF PLATFORM CHOICES TO MEET BOTH STANDARDIZED AND
CUSTOMIZED ENVIRONMENTS
AMD Opteron™
Performance-per-
6000 Series Platform
watt and
Expandability for Standard Platforms
Traditional Rack/Tower/Blade
2P/4P
AMD Opteron™
Highly Energy 4000 Series Platform
Efficient and Custom, purpose-driven Twins/
Cost-optimized Container/”Skinless” Scale Out
for 1P/2P
Low cost SMB servers
AMD Opteron™
Price-optimized 3000 Series Platform
cost-effective Custom, purpose-driven low
infrastructure for power systems
1P servers
Low cost, dedicated hosting and
small business servers
6 | AMD’s Private Cloud | June 2012 |

7. LESSONS FROM AMD'S PRIVATE CLOUD
• Challenges:
• Software was non-standardized within AMD
• Resources not flexible and accessible
• Compute power in isolated pockets
• Solution:
• The AMD IT organization transforms the AMD
infrastructure into a private cloud
• Impact:
• Grew base compute resource capacity over 20%
“ We’ve never seen increases in productivity, • Achieved sustained utilization rate greater than 90%
collaboration and efficiency like we’ve seen with the • Saved over $6 million through in-place upgrades
cloud. Projects that used to take weeks can take days.
We believe that the AMD cloud represents a significant
business advantage.”
- Bob Luong, Director for Systems Engineering, AMD
7 | AMD’s Private Cloud | June 2012 | Link to AMD Cloud Case Study

8. CHALLENGES OF DEVELOPMENT COMPLEXITY (CIRCA 2009)
 Semiconductor design requires massive compute power!
 Global development teams
 Multiple disciplines (Thermal, HW, SW, BIOS, Logical, Physical, Implementation, Verification…)
 Many servers (over 15,000 servers used for development)
 Multiple Operating Systems
 Heterogeneous server environment
 Various storage and management solutions
 Numerous applications
 Significant network bandwidth required
 Growing infrastructure
 Upgrading HW and SW was a near constant activity
8 | AMD’s Private Cloud | June 2012 |

9. OTHER CHALLENGES
 Managing and moving data
– Huge datasets required for design, validation and simulation
– Global installations not connected
– Mirror images of data created (management and synchronization problem)
– Establishing usable project data could take weeks
 Testing Semiconductor Designs
– Requires access to thousands of cores for vector generation and validation
– Limited “excess” compute capacity to avoid over provisioning at any given site
– No way to shift compute power to a given project
9 | AMD’s Private Cloud | June 2012 |

10. AMD COMPUTE ENVIRONMENT IN 2009
 Massive compute capability which did not meet AMD’s need for
– Flexibility
– Manageability
– Accessibility
– Cost effectiveness
10 | AMD’s Private Cloud | June 2012 |

11. FOUNDATION FOR CLOUD ENVIRONMENTS
AMD OPTERON™ PROCESSORS
Performance: Meet the changing needs of the
demanding private cloud environments.
Dependability: Achieve predictable and consistent
throughput and deliver reliable system access for multiple
teams.
Security: Help protect system integrity and sensitive
data with strong security features.
Manageability: Administer multiple server platforms
across diverse departments, sites, and geographies.
Value: Optimized performance per dollar per watt.
11 | AMD’s Private Cloud | June 2012 |

12. AMD IT MIGRATES INFRASTRUCTURE TO THE CLOUD
 Private cloud transformation started April 2009
 Strategy: “Compute Anywhere”
– Centralized Datacenters
– Connectivity Tools
– Support for all projects, all global locations
 Early Phase Benefits
– Platform upgrades  Newer, Power efficient processors
– Leveraged existing socket infrastructure
– Doubled computing infrastructure
– Over US$6 million in savings
– Standardized software (OS, Workload management, EDA tools)
12 | AMD’s Private Cloud | June 2012 |

13. THE AMD CLOUD TAKES SHAPE
 Continuous program execution during migration
 Compute capacity increased by 20%
 Today
– More than 115,000 AMD CPU cores
– More than 4 Petabytes of storage
 1 Gigabyte = 7 minutes of HD-TV video or 1,073,741,824 bytes
 4.7 Gigabytes = Capacity of a standard DVD-R
 1024 Gigabytes = 1 Terabyte
 1024 Terabytes = 1 Petabyte
– Dynamic compute allocation to meet project needs
– Enhanced manageability
– Wide access to resources
– Lower storage costs
http://mozy.com/blog/misc/how-much-is-a-petabyte/
– Increased productivity
13 | AMD’s Private Cloud | June 2012 |

14. LESSONS FROM AMD'S PRIVATE CLOUD
• Challenges:
• Software was non-standardized within AMD
• Resources not flexible and accessible
• Compute power in isolated pockets
• Solution:
• The AMD IT organization transforms the AMD
infrastructure into a private cloud
• Impact:
• Grew base compute resource capacity over 20%
“ We’ve never seen increases in productivity, • Achieved sustained utilization rate greater than 90%
collaboration and efficiency like we’ve seen with the • Saved over $6 million through in-place upgrades
cloud. Projects that used to take weeks can take days.
We believe that the AMD cloud represents a significant
business advantage.”
- Bob Luong, Director for Systems Engineering, AMD
14 | AMD’s Private Cloud | June 2012 | Link to AMD Cloud Case Study

15. Thank You

16. DISCLAIMER
The information presented in this document is for informational purposes only and may contain technical inaccuracies,
omissions and typographical errors.
The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not
limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases,
product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD
assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this
information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of
such revisions or changes.
AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND
ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS
INFORMATION.
AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY
PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL
OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN,
EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Trademark Attribution
AMD, AMD Opteron, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the
United States and/or other jurisdictions. Other names used in this presentation are for identification purposes only and may be
trademarks of their respective owners.
©2012 Advanced Micro Devices, Inc. All rights reserved.
16 | AMD’s Private Cloud | June 2012 |