The presentation I gave on Sept. 25, 2013, to the Communications Section of the National Association of Bar Executives in Portland, Ore.

2. “Technology is a
double-edged sword.
One result is that we
have great new tools
with which to do our
jobs.
But at the same
time, the pace of our
work — and therefore of
our lives — has
increased with each
new tool.”

3. “Technology has
irrevocably changed
and continues to alter
the practice of law
in fundamental ways.”
-ABA Commission on Ethics 20/20

5. 1867:
Typewriter
1876:
Telephone
1977:
PC
1992:
Web
1993:
Mobile
Legal tech evolved slowly

7. 2008 2010 2013
15% 56% 81%
Lawyers who belong to a social network
Survey: ABA Legal Technology Survey Report

8. 2011 2012 2013
15% 22% 27%
Law firms that have a blog
Survey: ABA Legal Technology Survey Report

10. ABA 2013 Legal Technology Survey

14.  Networking
 CLE
 Publishing
 Research
 Marketing &
referrals
 Practice
management

17. ABA 2013 Legal Technology Survey

19. 2007 2009 2010 2012
38% 64% 76% 89%
Lawyers who use smartphones
Survey: ABA Legal Technology Survey Report

20. ABA 2013 Legal Technology Survey

22. “Technology has leveled the playing
field, enabling solo practitioners and
small law firms to establish a large-firm-
like presence online and serve clients
in locations that fall outside their
historical/traditional geographic reach.”
- Technology’s Transformation of the Legal Field, Robert Half Legal, August
2012

24. Consumers Most Trust Real Friends and Virtual Strangers

25. ABA Model Rule 1.1, Competence
To maintain the requisite knowledge and skill, a lawyer
should keep abreast of changes in the law and its
practice, including the benefits and risks associated with
relevant technology, engage in continuing study and
education and comply with all continuing legal education
requirements to which the lawyer is subject.

26. 2008 2010 2013
13% 20% 31%
Lawyers who use Web-based software
Survey: ABA Legal Technology Survey Report

27. ABA 2013 Legal Technology Survey

28. So how
do you
get
heard?

29. 1.

32. 2.

38. 3.

41. “Markets are conversations…
“These conversations are most
often about value: the value of
products and of the businesses
that sell them.”
- The Cluetrain Manifesto,1999

51. Indeed, the challenge of creating
online communities was a major
reason why he took the job with the
bar association. “I got my Ph.D. [in
2008] studying online
communities, and I’ve been chomping
at the bit to get to use it.”

59. www.lawsitesblog.com
ambrogi@legaline.com
@bobambrogi