How effective is the combination of your main product and ancillary texts?

1. How effective is the
combination of your main
product and ancillary texts?

2. Aside from the main task of creating a music video, I
was also to carry out two Ancillary tasks: creating a
digipak and a music advert. I had to bear in mind that
the three had to relate, or else my main product and
ancillary tasks would not be very effective. With this in
mind, I proceeded create the digipak and advert,
ensuring that they were easily identifiable in the sense
that all three were related to each other.

3. Firstly, I began to create my digipak. I had researched the
electronic genre prior to creating my music video, so I
was already aware of the codes and conventions, and due
to this I referred back to them during the creation
process. The front panel of my digipak features the
model from my main task with a black background,
complete with the same gold strip across her face. This
instantly links the two together, as my demographic will
recognise the model from the music video at first glance.
They will also notice the same usage of gold face paint,
which was also used. The image on a black background
makes it stand out due to the model's pale skin and
contrasting colours, meaning that the front panel is eye
catching and appealing. The font I have used is also
similar to the font used at the beginning of the music
video, as both are a plain, white and simple text with a
minimalistic approach. I have done this because I didn't
want either to be bold or excessive, and a simple font
would suffice as it complimented the rest of the digipak,
including the main task. Above is a screenshot from the music
video

4. The gold colour and bright lights against a black
background continued throughout the digipak,
similarly to in the music video. The music video was
filmed in London at night where there were many
bright lights against the dark night. I decided to
feature this on the digipak, as three out of six panels
include bright lights on a black background. Two
panels are of a bright string of lights in a bokeh effect,
an effect which was continuously used throughout the
main task. I decided to add this too my digipak not
only because it linked to my music video, but because
it conformed to the codes and conventions of
electronic music. Electronic music uses bright lights
during music videos and promotions, as well as
concerts and gigs. Fans of the genre will be drawn in
via the usage of bright lights on my digipak, which is
why I wanted them featured. It also makes the digipak
look more appealing and interesting to the
demographic, as young adults and teenagers
stereotypically are more "fun" and like "fun" things.

5. Another panel features a slightly blurry street
scene of a London night with bright lights.
This can be related to my music video as it is
of the same location, an aspect which the
audience will notice if they have seen my
music video and will be able to link the two
together. I decided to include this location
on my digipak not only because it links to the
music video, but because my demographic
favours locations like London and other big
cities due to their age. As a result, they will
be more interested in a digipak which
features a city that they enjoy and like to go
to. The last panel which holds the disc is
another image of the model, noting the
continuous theme and usage of the model
throughout the digipak and the main task.
Above is a screenshot from the music

6. The second Ancillary task I had to complete was a
music advert for the album my song features on. The
main focus of my advert is the model which I also
used previously in my music video and my digipak.
This made a strong link between the three, and
meant that the audience and demographic were able
to recognise the advert instantly as one for SBTRKT.
The colour scheme of gold and black matches the
digipak's, as well as the performance aspect of my
music video. The font I have used is basic and a plain
white, similar to what was previously used during my
music video and on my digipak. I didn't feel that a
bold or extreme typeface was necessary as it would
draw attention away from the image of the model
and to the text. However I did want the text to be
attractive and appealing so the audience would be
interested in the advert and what it was promoting. I
have included all the necessary information in which
the audience can find the album and research the
record label if they wish to do so. Above is a screenshot from the music
video

7. The features of my music advert generally conform to the codes and conventions of
other adverts including other adverts of the same genre. Images of the artist or a
model used during a music video or who is featured on the album/digipak is
conventionally used for adverts so the audience can put link the promotion with the
artist's work. Music adverts also conventionally list one or two songs which are
already popular which feature on the album so the audience will recognise the
album and be interested in purchasing it. I have conformed to this convention by
adding the songs "Pharaohs" and "Wildfire" underneath the band's name.