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Social Media & the Hospitality Industry
            7 Steps to Success




                                #HHRPA12
Circa - 1970s

PET - 1970s
Width 16 1/2”
Weight 44 Pounds




    Original computer, the PET, had 8K internal memory.
Circa - 1970s

Amber Dawn MacArthur
Born: Charlottetown, PEI




  Wikipedia lists my birthday year as 1976 (not quite right!).
Circa - 1970s

Amber Dawn MacArthur
Born: Charlottetown, PEI




  Wikipedia lists my birthday year as 1976 (not quite right!).
The Past -
                          Circa 1986




First “Brick” sold for $3995, that’s equal to $19,300 today
Circa 1981

Dunstaffnage Elementary School




             “We have been broke, but we’ve never been poor.”
Circa 1981

Dunstaffnage Elementary School




             “We have been broke, but we’ve never been poor.”
Circa 1981

Dunstaffnage Elementary School




             “We have been broke, but we’ve never been poor.”
Circa 1990’s




   In 1997, sixdegrees.com launches one of first social networks.
Circa 1990’s




   In 1997, sixdegrees.com launches one of first social networks.
Today - 2012
 The NEW iPad
 Weight 1.3 pounds


69% use in bedroom
42% use in kitchen
20% (of men) use in
bathroom


    40% college students would take lower-paying job with unlimited
  access to social media vs. higher-paying job with limited access - 2011
                -Cisco Connected World Technology Report
7 Steps
to Success
1. Promote your ‘Company Culture’




  Blendtec sales increased 500% in first six months of campaign.
1. Promote your ‘Company Culture’




  Blendtec sales increased 500% in first six months of campaign.
Promote your ‘Company
           Culture’




VaynerMedia has a “Wear awesome shoes to work policy”
Promote your ‘Company
           Culture’

                       Your employe   es are your
                         nds heart and  soul, inspire
                     bra
                          ople to “want ” to build a
                       pe
                          relationsh ip with you




VaynerMedia has a “Wear awesome shoes to work policy”
2. Craft a social media policy




                                             http://policytool.net/

Only 40% of companies have a formal SM policy - Jumpstart
3. Use dashboards wisely




#gettingslizzard turned into a Twitter fundraiser
3. Use dashboards wisely




#gettingslizzard turned into a Twitter fundraiser
3. Use dashboards wisely




#gettingslizzard turned into a Twitter fundraiser
3. Use dashboards wisely




#gettingslizzard turned into a Twitter fundraiser
3. Use dashboards wisely




#gettingslizzard turned into a Twitter fundraiser
3. Use dashboards wisely




#gettingslizzard turned into a Twitter fundraiser
4. Monitor your brand




BBC reports UBG cost airline $180M in lost revenue.
4. Monitor your brand




BBC reports UBG cost airline $180M in lost revenue.
5. Choose the Right Tools
Tools: SOCIAL NETWORKING
                           LinkedIn




                                1. Complete profile
                                2. Add banner image (if
                                company)
                                3. Post industry news



1 in 20 of all LinkedIn profiles are held by recruiters   -LinkedIn Press Center
Tools: SOCIAL NETWORKING
         Manage Employer Brand - Facebook Tactics




48% job seekers did job hunting on Facebook in past year - HireRabbit
Tools: SOCIAL NETWORKING
         Manage Employer Brand - Facebook Tactics




48% job seekers did job hunting on Facebook in past year - HireRabbit
Tools: SOCIAL NETWORKING
         Manage Employer Brand - Facebook Tactics



                                         1. Fill blank box




48% job seekers did job hunting on Facebook in past year - HireRabbit
Tools: SOCIAL NETWORKING
         Manage Employer Brand - Facebook Tactics



                                         1. Fill blank box

                                         2. Use photos/videos




48% job seekers did job hunting on Facebook in past year - HireRabbit
Tools: SOCIAL NETWORKING
         Manage Employer Brand - Facebook Tactics



                                         1. Fill blank box

                                         2. Use photos/videos

                                         3. Make a calendar



48% job seekers did job hunting on Facebook in past year - HireRabbit
Tools: SOCIAL NETWORKING
      Manage Employer Brand - Facebook Tactics




Zappos gets 1,000 applicants for every open position (blog.yoh.com)
Tools: SOCIAL NETWORKING
         Manage Employer Brand - Facebook Tactics




Add a  Job Placement tab on
your page
Set up   a Facebook Group
so lely for job hunters.




   Zappos gets 1,000 applicants for every open position (blog.yoh.com)
Tools: SOCIAL NETWORKING
         Manage Employer Brand - Facebook Tactics




Add a  Job Placement tab on
your page
Set up   a Facebook Group
so lely for job hunters.




   Zappos gets 1,000 applicants for every open position (blog.yoh.com)
Tools: SOCIAL NETWORKING
                      Twitter


• Check out resumes by looking up online
  behaviour
• Engage with potential employees
• Share links to jobs (be aware of tools like
 TwitJobSearch)
• You can participate in industry specific Twitter
 chats #HRTECHCHAT (WEEKLY) WEDNESDAY 4-5 PM ET
Tools: SOCIAL NETWORKING
          Twitter
Tools: SOCIAL NETWORKING
          Twitter




                                        ■   #HR
                                        ■   #Tchat
                                        ■   #leadership
                     Top 10             ■
                                        ■
                                            #FF
                                            #HFchat
                    Hashtags            ■   #dthr
                                        ■   #Diversity
                     for HR             ■   #SHRM
                    blogging4jobs.com   ■   #socialmedia
                                        ■   #jobs
6. Have Fun




Build your social loyalty from the inside out.
6. Have Fun




Build your social loyalty from the inside out.
6. Have Fun




Build your social loyalty from the inside out.
7. Watch Trends
Gamification
                The Email Game




Social gaming revenue to reach $6.2B in 2012 - VatorNews
Gamification
                The Email Game




Social gaming revenue to reach $6.2B in 2012 - VatorNews
Virtual Scrapboards
                 Pinning Your Favourite Things




Pinterest is third most popular social network (17.8M users Feb 2012)

      50% of Pinterest users are parents - bizjournals.com
Virtual Scrapboards
                 Pinning Your Favourite Things




Pinterest is third most popular social network (17.8M users Feb 2012)

      50% of Pinterest users are parents - bizjournals.com
Virtual Scrapboards
                 Pinning Your Favourite Things




Pinterest is third most popular social network (17.8M users Feb 2012)

      50% of Pinterest users are parents - bizjournals.com
Pinterest
Pinterest for “Pinternal” Communications
Pinterest
Pinterest Users Posting Resumes
Pinterest
Pinterest Users Posting Resumes
Smart Appliances
               Samsung Touch Window




The social experience will be in everything we touch.
Smart Appliances
               Samsung Touch Window




The social experience will be in everything we touch.
Facial Recognition
                    SceneTap




Facial recognition reveals real-time people traffic.
Facial Recognition
                    SceneTap




Facial recognition reveals real-time people traffic.
Going Mobile



                              Text

 CV Builders                                       Job Listings
(Resume App)                                        (Monster)
                       Recruiter Apps
                  (Barclays Interview Skills)



          More than 50% workers already use
       own mobile devices for work -Forrester Research
Smart(er) Networking
   CardMunch & MooCards
          (NFC)




          Text MOO CARDSA



                      NFC by MOO
            Business Cards that link to your digital world
SAY HELLO TO THE NEXT GEN OF
ENTREPRENEURS...CAN WE KEEP UP?
SAY HELLO TO THE NEXT GEN OF
ENTREPRENEURS...CAN WE KEEP UP?
SAY HELLO TO THE NEXT GEN OF
ENTREPRENEURS...CAN WE KEEP UP?
QUESTIONS?
 amber@konnektnow.com
  twitter.com/ambermac

MY BOOK: Power Friending
      (Amazon.ca)
   powerfriending.com



 For this presentation, visit konnektnow.com/hospitality

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HHRPA

  • 1. Social Media & the Hospitality Industry 7 Steps to Success #HHRPA12
  • 2. Circa - 1970s PET - 1970s Width 16 1/2” Weight 44 Pounds Original computer, the PET, had 8K internal memory.
  • 3. Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).
  • 4. Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).
  • 5. The Past - Circa 1986 First “Brick” sold for $3995, that’s equal to $19,300 today
  • 6. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.”
  • 7. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.”
  • 8. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.”
  • 9. Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.
  • 10. Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.
  • 11. Today - 2012 The NEW iPad Weight 1.3 pounds 69% use in bedroom 42% use in kitchen 20% (of men) use in bathroom 40% college students would take lower-paying job with unlimited access to social media vs. higher-paying job with limited access - 2011 -Cisco Connected World Technology Report
  • 13. 1. Promote your ‘Company Culture’ Blendtec sales increased 500% in first six months of campaign.
  • 14. 1. Promote your ‘Company Culture’ Blendtec sales increased 500% in first six months of campaign.
  • 15. Promote your ‘Company Culture’ VaynerMedia has a “Wear awesome shoes to work policy”
  • 16. Promote your ‘Company Culture’ Your employe es are your nds heart and soul, inspire bra ople to “want ” to build a pe relationsh ip with you VaynerMedia has a “Wear awesome shoes to work policy”
  • 17. 2. Craft a social media policy http://policytool.net/ Only 40% of companies have a formal SM policy - Jumpstart
  • 18. 3. Use dashboards wisely #gettingslizzard turned into a Twitter fundraiser
  • 19. 3. Use dashboards wisely #gettingslizzard turned into a Twitter fundraiser
  • 20. 3. Use dashboards wisely #gettingslizzard turned into a Twitter fundraiser
  • 21. 3. Use dashboards wisely #gettingslizzard turned into a Twitter fundraiser
  • 22. 3. Use dashboards wisely #gettingslizzard turned into a Twitter fundraiser
  • 23. 3. Use dashboards wisely #gettingslizzard turned into a Twitter fundraiser
  • 24. 4. Monitor your brand BBC reports UBG cost airline $180M in lost revenue.
  • 25. 4. Monitor your brand BBC reports UBG cost airline $180M in lost revenue.
  • 26. 5. Choose the Right Tools
  • 27. Tools: SOCIAL NETWORKING LinkedIn 1. Complete profile 2. Add banner image (if company) 3. Post industry news 1 in 20 of all LinkedIn profiles are held by recruiters -LinkedIn Press Center
  • 28. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 48% job seekers did job hunting on Facebook in past year - HireRabbit
  • 29. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 48% job seekers did job hunting on Facebook in past year - HireRabbit
  • 30. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box 48% job seekers did job hunting on Facebook in past year - HireRabbit
  • 31. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box 2. Use photos/videos 48% job seekers did job hunting on Facebook in past year - HireRabbit
  • 32. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box 2. Use photos/videos 3. Make a calendar 48% job seekers did job hunting on Facebook in past year - HireRabbit
  • 33. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics Zappos gets 1,000 applicants for every open position (blog.yoh.com)
  • 34. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics Add a Job Placement tab on your page Set up a Facebook Group so lely for job hunters. Zappos gets 1,000 applicants for every open position (blog.yoh.com)
  • 35. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics Add a Job Placement tab on your page Set up a Facebook Group so lely for job hunters. Zappos gets 1,000 applicants for every open position (blog.yoh.com)
  • 36. Tools: SOCIAL NETWORKING Twitter • Check out resumes by looking up online behaviour • Engage with potential employees • Share links to jobs (be aware of tools like TwitJobSearch) • You can participate in industry specific Twitter chats #HRTECHCHAT (WEEKLY) WEDNESDAY 4-5 PM ET
  • 38. Tools: SOCIAL NETWORKING Twitter ■ #HR ■ #Tchat ■ #leadership Top 10 ■ ■ #FF #HFchat Hashtags ■ #dthr ■ #Diversity for HR ■ #SHRM blogging4jobs.com ■ #socialmedia ■ #jobs
  • 39. 6. Have Fun Build your social loyalty from the inside out.
  • 40. 6. Have Fun Build your social loyalty from the inside out.
  • 41. 6. Have Fun Build your social loyalty from the inside out.
  • 43. Gamification The Email Game Social gaming revenue to reach $6.2B in 2012 - VatorNews
  • 44. Gamification The Email Game Social gaming revenue to reach $6.2B in 2012 - VatorNews
  • 45. Virtual Scrapboards Pinning Your Favourite Things Pinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.com
  • 46. Virtual Scrapboards Pinning Your Favourite Things Pinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.com
  • 47. Virtual Scrapboards Pinning Your Favourite Things Pinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.com
  • 51. Smart Appliances Samsung Touch Window The social experience will be in everything we touch.
  • 52. Smart Appliances Samsung Touch Window The social experience will be in everything we touch.
  • 53. Facial Recognition SceneTap Facial recognition reveals real-time people traffic.
  • 54. Facial Recognition SceneTap Facial recognition reveals real-time people traffic.
  • 55. Going Mobile Text CV Builders Job Listings (Resume App) (Monster) Recruiter Apps (Barclays Interview Skills) More than 50% workers already use own mobile devices for work -Forrester Research
  • 56. Smart(er) Networking CardMunch & MooCards (NFC) Text MOO CARDSA NFC by MOO Business Cards that link to your digital world
  • 57. SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?
  • 58. SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?
  • 59. SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?
  • 60. QUESTIONS? amber@konnektnow.com twitter.com/ambermac MY BOOK: Power Friending (Amazon.ca) powerfriending.com For this presentation, visit konnektnow.com/hospitality