SlideShare uma empresa Scribd logo
1 de 23
Baixar para ler offline
Retrofit Contractor
                     “Start-Up” Kit


                            Amber Wood
                       Manager, Energy Programs

 Residential Energy Efficiency Technical Update Meeting
                    August 9, 2011



Driving Innovation in Housing Technology
NAHBRC Business “Start-up” Kit


       Goal: Sustainable Energy Retrofit
        Industry

       Address: Business management,
        deployment, risk management,
        motivation, potential growth, profit

       Need: resources to successfully
        provide energy upgrades to their
        customers

                                               1
Multi-Year Business “Start-Up” Kit
                      Research

   Residential Remodelers Gaps & Tools
       Focus Groups – Round 1:
          General Remodeling Industry
       Focus Groups – Round 2:
          Gaps, Barriers, & Tools
       Quantitative Market Research


   Home Owners Gaps & Tools

   Develop Energy Performance Remodeling
    Start-Up Guidelines, Tools, and Central
    Information Resources
                                               2
Objectives and Methodology
                 Focus Groups – Round 1

   Specific objectives were to:
        Understand how the remodeling business works
        Assess energy efficiency upgrades/retrofits
        Identify positioning and selling tools for energy efficient upgrades


   Discussions among remodelers, general contractors, & custom
    builders
   2011 International Builders Show.
        Group 1 = regularly install energy efficient upgrades
        Group 2 = frequently install energy efficient upgrades
        Group 3 = occasionally install energy efficient upgrades

                                                     Energy efficient upgrades screened for:
                                                      Appliances

                                                      Windows

                                                      Insulation

                                                      HVAC

                                                      Solar panels
                                                                                               3
                                                      Other
Remodeling Business –
                                                                       Market Climate Snapshot

The economy and decline in new home construction have impacted
the remodeling business in numerous ways

                                                   More
                                                competitive
                                                  market
                                                  climate



                   Consumers                                         Size and scope
                   scrutinizing their                                  of projects
                   dollars                                              changing




                                                              Remodelers’/
                               Consumers
                                                                Builders’
                             seeking tangible
                                                               business
                                benefits
                                                               changing




   Remodelers/builders are faced with a number of challenges and must find ways to
   differentiate and demonstrate the value they bring to the consumer
                                                                                             4
Understanding the
                                                                                              Remodeling Business

              There are varying degrees of perceived potential, and
              subsequent emphasis on remodeling among the builders
                                                                                                                   A larger builder
                                                                                                                   created a whole
                                                                                                                   separate division
                                                                                        Primary focus              focused on
                                                                                                                   remodeling, and on
                                                                                        See great business         doing it from a
                                                                                        potential in remodeling
                                                                                                                   green or energy
                                                        Increased %; may                Have had success           efficiency
                                                                                        Many tend to position on   perspective
                                                        even exceed new                 green building practices
                                                        construction
                                                        Will do variety of projects -
                                                        whatever available
                              Smaller                   Exploring potential in
                                                        remodeling; searching for
                              percentage of             ways to differentiate
                              business                  themselves
                              Have more diverse new
                              construction business
                              mix
One builder shared that his   Tend to be more
                              selective in remodel
company modified their        projects
business plan to no longer
                              Apply new construction
include remodeling because:
                              business philosophy to
 Too competitive             remodels (e.g. “this is
 Low margins                 the way we build”)
 Low volume of jobs




                                                                                                                                        5
Energy Efficiency:
                                                                               Perspectives & Practices

Remodelers/builders approach energy efficient upgrades with
different philosophies and practices

                                                      Remodeler/builder in control, benefit focus

                           “This is the way we build”
                                                                                        Tend to be
      Believe energy efficient upgrades are part of “doing things the right way”;
      incorporate as part of their business model                                       higher end
      Have certain upgrades that include as standard part of process, if warranted      remodeler/
                                                                                        custom
      Approach as “this is what we’re going to do” then educate consumer as to
      why they do it                                                                    builders



                      “My responsibility to recommend”
      Believe energy efficient upgrades are in customer’s best interest and actively
      seek opportunities to recommend upgrades
      Seek to guide consumers as to benefits; try to drive them toward it
      May recommend upfront, but most often wait until have gotten a feel for the
      house and customer



                           “We’ll offer as an option”
     Intellectually know it should be recommended, but don’t have strength of
     conviction
     View more as a consumer driven decision; give them information then let them
     decide
     Anticipate consumer bottom line focus

                                                                                                          6
                                                       Consumer in control, cost focus
Energy Efficiency:
                                                                      Perspectives & Practices

    Remodelers/builders acknowledge that consumers fall into
    different buckets in respect to energy efficient upgrades

    There were somewhat varying perspectives in terms of how the remodelers/builders bucket the
     consumers (i.e. benefits sought, lifestyle, mindset regarding remodel, etc.) however, no matter
     the criteria, consumers generally fall into one of three categories regarding energy efficiency.


                                                                  Types of Clues Used to Identify
                                                               What they do for a living
                                                               Age
                            Embraces                           Current lifestyle and habits

                            and seeks                          What they are seeking from their home

                                                               How long they intend to stay in the home

                                                               Reason for remodel




                Bottom
                                            Can be
                 line
                                           convinced
               focused

                                                                                                           7
Energy Efficiency:
                                                                         Perspectives & Practices

Many of the tools for success that remodelers/builders felt
were needed centered around consumer education

   Most all agreed that a brief educational piece that educates consumers about how to
    think about the house and about energy efficiency would be of value

               “But it’s a double-edged sword. If the customer goes to a website and gets educated, you start to
               devalue yourself and what you bring to the table in terms of knowledge and experience, and then it
               just becomes all about price.” (Remodeler, NJ)

   A few saw value in resource tools that the remodelers/builders could customize for
    their own use in educating customers




      Remodelers/builders consider consumer education to be a key factor in being
      able to implement more energy efficient upgrades. Education needed:
      ➤ What contributes to energy efficiency and to inefficiency
      ➤ Benefits that can be gained from the different types of upgrades

      ➤ What they should be looking for in a remodeler, and what they should expect from the remodeler

      ➤ How to understand the “payback” that can be gained from energy efficiency upgrades



                                                                                                             8
Conclusions




   The slowdown in new construction and economic climate has shifted
    greater to focus to existing homes and to remodeling.

   Qualified remodelers and builders strive to differentiate themselves based
    on experience, knowledge and customer service, in addition to quality
    building practices

   Information sources that remodelers/builders could use to demonstrate
    ROI or provide a cost/benefit analysis for energy efficient upgrades would
    be valued

   Finally, educating remodelers/builders themselves as to best practices and
    approaches and help to motivate




                                                                                 9
Objectives and Methodology
                 Focus Groups – Round 1

   Specific objectives were to:
        Build on previous qualitative research
        Identify tools that could benefit contractors/builders in positioning and
         selling energy efficient upgrades to homeowner


   Two focus group discussions were conducted among large/small
    remodelers (based on # jobs/yr & cost of jobs)
        Group 1 = larger remodeling companies
        Group 2 = smaller remodeling companies
        Respondents regularly incorporate a variety of energy efficient upgrades




                                                                                     10
Overview


This research confirmed much of what was learned during the
Phase I qualitative research conducting in January 2011


                                   • Limited dollars for projects; consumers scrutinize dollars
                                     carefully; energy efficient upgrades usually not a priority
    Competitive market climate     • Unprofessional individuals muddy the market, undercut
                                     on price



                                   • Identify opportunities once involved in the project;
                                     energy efficient upgrades not the impetus for projects
                                   • Listen for cues from homeowner
    Approach to energy efficient   • Approaches rooted in overall business philosophy
            upgrades               • Prefer advising/recommending vs. “selling”
                                   • Desire to be perceived as the knowledgeable
                                     professional, to build trust and confidence



                                   • Believe there is potential for growth
       Perspective of growth       • Struggle to identify “tools” that could help them
           opportunity             • Major deterrents to growth are: education/perceived
                                     value, appraisals, financing




                                                                                                   11
Developing pathways


    Homeowners must recognize that there is a “problem” before
    they can see value in the energy efficient upgrade solution

       Asking key questions can identify needs/opportunities and help set up solutions


          Qualifying                             Problem                            Solution
          Questions                           Identification                         Set-up
                                                Questions                          Questions
                                                How much are you spending on        Did you know that…
             How old is the house?            utilities?                          (explain where inefficiencies
            How long do you plan to
                                                Do you notice any hot or cold     are and how efficiency could
           live here?                          spots? Do you notice drafts?        be improved; make aware of
            What are your goals for
                                                How old is your furnace/air       any rebates or incentives)
           this project?                       conditioner?                         Have you ever
                                                When was the last time you        considered…
                                               added blown insulation to your
                                               attic?
    ➤  If the homeowner is not planning
    on staying in the house more than 3-
    5 years, they typically won’t invest in
                                                   “If you can get them to recognize a problem, you
    energy efficient upgrades because
    they don’t add appraisal value                 can sell them a solution. But if they don’t recognize
    ➤ Older people are becoming more
                                                   the problem, it’s very difficult because you are not
    receptive and recognize benefits               solving any issue they have” – MN Remodeler
    (financial, comfort); tend to plan to
    stay in their homes longer
                                                                                                                   12
Successful approaches


                   Ingredients to successful approaches: establish the need,
                   educate as to solutions



                     Incorporate a discovery   • Ask questions
                                                                            Identifies
                            process            • Listen for hot buttons    pathway for
                                                                           positioning



                              Use a            • Provide factual information
                                               • Recommend an energy audit; blower door tests (3rd
The spray foam       consultative/educationa     party  legitimizes need, validates)
and propane                l approach          • Identify problems and solutions
industries were
cited as having
done a good job
at educating and           Connect the         • Position solutions in terms of benefits meaningful to
connecting the                                   homeowner (e.g. comfort, lower energy bills, more
dots                    dots/translate into      predictable bills, more cost effective to upgrade
                      something meaningful       now, better indoor air quality, etc.)


                                               • Use numbers to educate/inform, not promise
                       Use numbers with
                                               • Create realistic expectations; advise as to how to
                            caution              maximize potential

                                                                                                         13
Challenges


A number of factors make it challenging to implement energy
efficient upgrades in more existing homes
            ➤ Every project is different so difficult to implement a standard approach
Nature of   ➤ Typically focusing on one area of the home, not the whole house; difficult to gain
remodels    maximum benefit of energy efficiency
            ➤ Goal of project is almost always something other than energy efficient upgrades



            ➤ Often don’t see the need or value
            ➤ Focus is on “their project”/why they called the contractor; difficult to get them to think
Homeowner   about other areas of the house (not interested, seems like adding on expense)
 mindset    ➤ Aesthetic upgrades/renovations are exciting and can be shown off, but energy
            efficient upgrades don’t provide the “wow” factor

            ➤ Typically an out-of-pocket expense for homeowner; prefer to allocate budget to “seen”
            upgrades; energy efficient upgrades often first to get cut from budget
            ➤ Many homeowners don’t want to pay for blower door tests

  Cost      ➤ Do not get appraisal value for energy efficient upgrades            Sends a signal that it
            ➤ Often can’t get loans or credits to do the upgrades                 is not important
            ➤ Upfront cost can be greater than savings (i.e. no financial ROI)

            ➤ If gas/electric prices are inexpensive, homeowners won’t “feel the pain” and be motivated
            to upgrade

            ➤ Homeowners often don’t perceive a problem and therefore do not understand benefits
 Lack of
            ➤ Homeowners tend to perceive as an expense rather than as an investment
education
            ➤ Appraisers don’t understand how to value upgrades

            ➤ Realtors need to be educated to help potential buyers understand the value                   14
What is needed for growth


    Remodelers believe three fundamental things are needed to
    stimulate widespread growth of energy efficient upgrades
    The bottom line is that energy efficiency needs to be tied into the perceived “value” of
     the home so that improved energy efficiency is recognized as a value-add




                 Enable/Equip Homeowners
                        Free energy audit
                  Subsidized blower door testing
                Reduced loan rates/mortgage rates


               Appraiser and Realtor Education
       Establish energy efficiency as adding value to the home
         Educate as to how to interpret and compare energy                   Necessary to
                   performance ratings of homes                              create market
                                                                             demand to drive
                                                                             energy efficient
                                                                             upgrades
      Establish an Energy Performance Rating System
                Standard, quantifiable measurement
        Provides consistent method of evaluation, comparison
                                                                                                15
What is needed for growth


Encouragement of energy efficient upgrades is needed at
multiple levels from multiple entities

                                Federal &
                                  State
                               Government


                  Industry
                                            Appraisers
 State Level
               organizations




                 Utility
                                             Lenders
               Companies


                                Realtors

                                                                   16
Tools for Remodelers


Tools that would benefit remodelers largely involve
homeowner education
   Homeowners need to be conditioned to think of increasing their home’s energy
    efficiency as an investment rather than a cost
        Simple, straightforward information that enlightens homeowners as to where/how inefficiencies occur,
         and what the resulting implications are
        Communicate benefits to homeowner of increasing energy efficiency
        Perhaps position as “improvements” (implies beneficial gains) rather than “upgrades” (often associated
         with “more expensive”)

   Interactive resources such as software or a website that could project potential energy
    savings based on different types of improvements would be beneficial
        While some remodelers would want to use the tool themselves to demonstrate potential to homeowners,
         others would prefer resources that they could simply recommend to the homeowner to use on their own


   Providing third party/independent information is considered important in order to add
    credibility
        Articles and information/facts from industry magazines, research institutions, Department of Energy
        Region-specific information from state or local government, utility companies
        Website sponsored by a credible, respected entity (e.g. Department of Energy, NAHB, Building
         Performance Institute)
        Being able to recommend certified energy auditors
        Having simple “Did you know?” materials that remodelers could provide to homeowners. Information
         should come from an independent source. Should be available in a variety of formats – printed, DVD,
         USB drive
                                                                                                                  17
Tools for Remodelers



Referral programs would be beneficial to remodelers
   Helping remodelers to establish relationships with energy auditors, utility companies,
    appraisers, lending institutions and other entities would be beneficial
        Auditors, lenders, etc. can refer remodelers when upgrades are needed
        Some remodelers do not want to take the time or do not feel comfortable trying to educate homeowners
         as to the need; therefore, this scenario enables them to stay focused on executing the solution
        This will be particularly beneficial if an energy ratings system is implemented and energy audits become
         standard

                     “We’ve partnered with an energy audit company and they’ve printed a tri-fold brochure that
                     our estimators take out, typically to houses built before a certain date….We don’t have
                     anything to do with [the audit], the homeowner calls them directly. We’ve gotten about 5 –
                     6 jobs from them. They go out and do the audit, then the people call us to come do the
                     work. The energy audit company goes in and tells the homeowner what they need. I don’t
                     want to go in and tell them they need more insulation because I really don’t know, so this
                     works out well.” – IA Remodeler


   However, many of the remodelers were not keen on the idea of having a certified
    remodeler program for energy efficient upgrades
        Too many certifications already
        Do not believe most homeowners understand or really care about certifications
        A certification program may carry too many regulations/requirements




                                                                                                                  18
Summary

   Most believe in growth potential for energy efficient upgrades; however, long-term
    success requires market driven upgrades

   Barriers include perceived value, limited scope of the remodeling project, and costs

   Homeowners need to perceive a “reason why” they should invest in the upgrades

   Remodelers don’t want to come across as “selling” but rather as recommending
    solutions that will benefit the homeowner

   Most remodelers agreed that the most beneficial things for stimulating growth of
    energy efficient upgrades would include:
        Development of a nationwide rating system for existing homes
        Establishing appraisal value for energy efficient upgrades
        Realtor education as to value energy efficient upgrades bring, and how to sell the features
        Financing of energy efficient upgrades


   For remodelers, the following “tools” would be of value:
        Resources to shift consumer thinking, increase understanding of problems, understand benefits, etc.
        Resources to increase awareness and understanding of the value of energy efficient upgrades
        Free/low cost energy audits for homeowners
        Key questions to ask in order to identify opportunities, position benefits to homeowners
        Means of quantifying impact of energy efficient upgrades (e.g. pre/post testing, energy savings
         calculators, etc.)
        Connecting remodelers with energy auditors so they can develop a referral network                 19
Next Steps



   2011 Research – Remodelers
       First set of remodeler focus groups
       Second set of remodeler focus groups
       Qualitative remodeler research from focus groups


   2012 Research - Homeowners
       First set of homeowner focus groups
       Second set of homeowner focus groups
       Qualitative homeowner research from focus groups




                                                           20
Questions?


             21
Thank You!


              Amber Wood
          NAHB Research Center
         Manager, Energy Programs


400 Prince George’s Blvd  Upper Marlboro, MD 20774
       (direct) 301.430.6309  (fax) 301.430.6180
                   www.nahbrc.com

Mais conteúdo relacionado

Mais procurados

Camp Dresser Mc Kee #2
Camp Dresser Mc Kee #2Camp Dresser Mc Kee #2
Camp Dresser Mc Kee #2billyhat
 
Project manager delivering project success
Project manager delivering project successProject manager delivering project success
Project manager delivering project successBipin Barma
 
perini Second_Century_2006
perini  Second_Century_2006perini  Second_Century_2006
perini Second_Century_2006finance50
 
Retrofitting web version2
Retrofitting web version2Retrofitting web version2
Retrofitting web version2neil052005
 
Haig Barrett Overview Sustainovation Group
Haig Barrett Overview Sustainovation GroupHaig Barrett Overview Sustainovation Group
Haig Barrett Overview Sustainovation GroupAnsuka2011
 
NREL, Shanti Pless
NREL, Shanti PlessNREL, Shanti Pless
NREL, Shanti Plessshobart
 
IT Practice Leadership
IT Practice LeadershipIT Practice Leadership
IT Practice Leadershipvsb75
 
Higher Education Brochure
Higher Education BrochureHigher Education Brochure
Higher Education Brochurewinstonh
 
Zoom Corporate Presentation
Zoom Corporate PresentationZoom Corporate Presentation
Zoom Corporate Presentationzoombhopal
 
Consulting Services: McDaniel Consulting
Consulting Services: McDaniel ConsultingConsulting Services: McDaniel Consulting
Consulting Services: McDaniel Consultinggnemcda
 
Hal Hamilton's Presentation for Cutting Edge Collaboration
Hal Hamilton's Presentation for Cutting Edge CollaborationHal Hamilton's Presentation for Cutting Edge Collaboration
Hal Hamilton's Presentation for Cutting Edge Collaborationruralsupport
 
Materials & resources presentation(final version may 2012)
Materials & resources presentation(final version may 2012)Materials & resources presentation(final version may 2012)
Materials & resources presentation(final version may 2012)greenbuilding
 
Case study marki riba z angielskiego albumu superbrands
Case study marki riba z angielskiego albumu superbrandsCase study marki riba z angielskiego albumu superbrands
Case study marki riba z angielskiego albumu superbrandsSuperbrands Polska
 
Togaf9 Refcard3
Togaf9 Refcard3Togaf9 Refcard3
Togaf9 Refcard3jucaab
 

Mais procurados (17)

Camp Dresser Mc Kee #2
Camp Dresser Mc Kee #2Camp Dresser Mc Kee #2
Camp Dresser Mc Kee #2
 
Project manager delivering project success
Project manager delivering project successProject manager delivering project success
Project manager delivering project success
 
perini Second_Century_2006
perini  Second_Century_2006perini  Second_Century_2006
perini Second_Century_2006
 
Retrofitting web version2
Retrofitting web version2Retrofitting web version2
Retrofitting web version2
 
Haig Barrett Overview Sustainovation Group
Haig Barrett Overview Sustainovation GroupHaig Barrett Overview Sustainovation Group
Haig Barrett Overview Sustainovation Group
 
NREL, Shanti Pless
NREL, Shanti PlessNREL, Shanti Pless
NREL, Shanti Pless
 
IT Practice Leadership
IT Practice LeadershipIT Practice Leadership
IT Practice Leadership
 
Green design
Green designGreen design
Green design
 
Higher Education Brochure
Higher Education BrochureHigher Education Brochure
Higher Education Brochure
 
Zoom Corporate Presentation
Zoom Corporate PresentationZoom Corporate Presentation
Zoom Corporate Presentation
 
Inside Outside Aug 2011 Bajaj
Inside Outside Aug 2011 BajajInside Outside Aug 2011 Bajaj
Inside Outside Aug 2011 Bajaj
 
Consulting Services: McDaniel Consulting
Consulting Services: McDaniel ConsultingConsulting Services: McDaniel Consulting
Consulting Services: McDaniel Consulting
 
Hal Hamilton's Presentation for Cutting Edge Collaboration
Hal Hamilton's Presentation for Cutting Edge CollaborationHal Hamilton's Presentation for Cutting Edge Collaboration
Hal Hamilton's Presentation for Cutting Edge Collaboration
 
Materials & resources presentation(final version may 2012)
Materials & resources presentation(final version may 2012)Materials & resources presentation(final version may 2012)
Materials & resources presentation(final version may 2012)
 
Case study marki riba z angielskiego albumu superbrands
Case study marki riba z angielskiego albumu superbrandsCase study marki riba z angielskiego albumu superbrands
Case study marki riba z angielskiego albumu superbrands
 
Company profiles 2012/13
Company profiles 2012/13Company profiles 2012/13
Company profiles 2012/13
 
Togaf9 Refcard3
Togaf9 Refcard3Togaf9 Refcard3
Togaf9 Refcard3
 

Destaque

2012 06-07 nahb leading suppliers council - start-up kit
2012 06-07 nahb leading suppliers council - start-up kit2012 06-07 nahb leading suppliers council - start-up kit
2012 06-07 nahb leading suppliers council - start-up kitAmber Joan Wood
 
2011 01-15 nahbrc - whole-house energy retrofits
2011 01-15 nahbrc - whole-house energy retrofits2011 01-15 nahbrc - whole-house energy retrofits
2011 01-15 nahbrc - whole-house energy retrofitsAmber Joan Wood
 
2010 07-15 rbeem nahbrc mixed humid hfh
2010 07-15 rbeem nahbrc mixed humid hfh2010 07-15 rbeem nahbrc mixed humid hfh
2010 07-15 rbeem nahbrc mixed humid hfhAmber Joan Wood
 
2011 06-21 green365 nahbrc - hph reoccuring issues
2011 06-21 green365 nahbrc - hph reoccuring issues2011 06-21 green365 nahbrc - hph reoccuring issues
2011 06-21 green365 nahbrc - hph reoccuring issuesAmber Joan Wood
 
2010 07-15 rbeem nahbrc industry partnership 07-15-10
2010 07-15 rbeem nahbrc industry partnership 07-15-102010 07-15 rbeem nahbrc industry partnership 07-15-10
2010 07-15 rbeem nahbrc industry partnership 07-15-10Amber Joan Wood
 
2012 09 - eeba nahbrcip-prod_bldr struct design
2012 09 - eeba nahbrcip-prod_bldr struct design2012 09 - eeba nahbrcip-prod_bldr struct design
2012 09 - eeba nahbrcip-prod_bldr struct designAmber Joan Wood
 
TKConf Сетевые орг. структуры
TKConf Сетевые орг. структурыTKConf Сетевые орг. структуры
TKConf Сетевые орг. структурыVladimir Kalenov
 

Destaque (7)

2012 06-07 nahb leading suppliers council - start-up kit
2012 06-07 nahb leading suppliers council - start-up kit2012 06-07 nahb leading suppliers council - start-up kit
2012 06-07 nahb leading suppliers council - start-up kit
 
2011 01-15 nahbrc - whole-house energy retrofits
2011 01-15 nahbrc - whole-house energy retrofits2011 01-15 nahbrc - whole-house energy retrofits
2011 01-15 nahbrc - whole-house energy retrofits
 
2010 07-15 rbeem nahbrc mixed humid hfh
2010 07-15 rbeem nahbrc mixed humid hfh2010 07-15 rbeem nahbrc mixed humid hfh
2010 07-15 rbeem nahbrc mixed humid hfh
 
2011 06-21 green365 nahbrc - hph reoccuring issues
2011 06-21 green365 nahbrc - hph reoccuring issues2011 06-21 green365 nahbrc - hph reoccuring issues
2011 06-21 green365 nahbrc - hph reoccuring issues
 
2010 07-15 rbeem nahbrc industry partnership 07-15-10
2010 07-15 rbeem nahbrc industry partnership 07-15-102010 07-15 rbeem nahbrc industry partnership 07-15-10
2010 07-15 rbeem nahbrc industry partnership 07-15-10
 
2012 09 - eeba nahbrcip-prod_bldr struct design
2012 09 - eeba nahbrcip-prod_bldr struct design2012 09 - eeba nahbrcip-prod_bldr struct design
2012 09 - eeba nahbrcip-prod_bldr struct design
 
TKConf Сетевые орг. структуры
TKConf Сетевые орг. структурыTKConf Сетевые орг. структуры
TKConf Сетевые орг. структуры
 

Semelhante a 2011 08-09 nahbrc-ip - reetum business start-up kit

Office based companies energy saving, by the carbon trust
Office based companies energy saving, by the carbon trustOffice based companies energy saving, by the carbon trust
Office based companies energy saving, by the carbon trustWorld Office Forum
 
Challenges of the wind energy sector
Challenges of the wind energy sectorChallenges of the wind energy sector
Challenges of the wind energy sectorclaudiocer
 
Building Simulations | Understanding Your Energy Profile
Building Simulations | Understanding Your Energy ProfileBuilding Simulations | Understanding Your Energy Profile
Building Simulations | Understanding Your Energy ProfileEnergy Advantage
 
Building Simulations | Understanding Your Building's Energy Profile
Building Simulations | Understanding Your Building's Energy ProfileBuilding Simulations | Understanding Your Building's Energy Profile
Building Simulations | Understanding Your Building's Energy ProfileEnergy Advantage
 
Grc report building_energy
Grc report building_energyGrc report building_energy
Grc report building_energyseattlecityweb
 
Efficient Agricultural Buildings: An Overview
Efficient Agricultural Buildings: An OverviewEfficient Agricultural Buildings: An Overview
Efficient Agricultural Buildings: An OverviewElisaMendelsohn
 
Market transformation for Green Building
Market transformation for Green BuildingMarket transformation for Green Building
Market transformation for Green Buildingjeff_ranson
 
How to Calculate and Present Deep Retrofit Value [Executive Summary]
How to Calculate and Present Deep Retrofit Value [Executive Summary]How to Calculate and Present Deep Retrofit Value [Executive Summary]
How to Calculate and Present Deep Retrofit Value [Executive Summary]Sustainable Brands
 
Intro to-energy-mgmt-systems
Intro to-energy-mgmt-systemsIntro to-energy-mgmt-systems
Intro to-energy-mgmt-systemsreanmolina
 
How to Calculate and Present Deep Retrofit Value [Full Report]
How to Calculate and Present Deep Retrofit Value [Full Report]How to Calculate and Present Deep Retrofit Value [Full Report]
How to Calculate and Present Deep Retrofit Value [Full Report]Sustainable Brands
 
Aero project 2013- Herve CALMELLY
Aero project 2013- Herve CALMELLYAero project 2013- Herve CALMELLY
Aero project 2013- Herve CALMELLYHervé Calmelly
 
Retrofit Triangle Greenbuild 2011 Session Pl12 V10
Retrofit Triangle   Greenbuild 2011 Session Pl12 V10Retrofit Triangle   Greenbuild 2011 Session Pl12 V10
Retrofit Triangle Greenbuild 2011 Session Pl12 V10James Finlay
 
Who is GEM, Inc.
Who is GEM, Inc.Who is GEM, Inc.
Who is GEM, Inc.tstrait
 
Sim Energy Brochure Carbon Management
Sim Energy Brochure   Carbon ManagementSim Energy Brochure   Carbon Management
Sim Energy Brochure Carbon ManagementAndy_Watson_Sim
 
Development of 'State-of-Art' Building Energy Dashboard: The C3 Dashboard
Development of 'State-of-Art' Building Energy Dashboard: The C3 DashboardDevelopment of 'State-of-Art' Building Energy Dashboard: The C3 Dashboard
Development of 'State-of-Art' Building Energy Dashboard: The C3 Dashboardruchiek
 
Innovating for Sustainability: A Guide for Executives
Innovating for Sustainability: A Guide for ExecutivesInnovating for Sustainability: A Guide for Executives
Innovating for Sustainability: A Guide for ExecutivesSustainable Brands
 
ICF - EE in HOME Workshop
ICF - EE in HOME WorkshopICF - EE in HOME Workshop
ICF - EE in HOME WorkshopICF_HCD
 

Semelhante a 2011 08-09 nahbrc-ip - reetum business start-up kit (20)

Office based companies energy saving, by the carbon trust
Office based companies energy saving, by the carbon trustOffice based companies energy saving, by the carbon trust
Office based companies energy saving, by the carbon trust
 
Challenges of the wind energy sector
Challenges of the wind energy sectorChallenges of the wind energy sector
Challenges of the wind energy sector
 
Building Simulations | Understanding Your Energy Profile
Building Simulations | Understanding Your Energy ProfileBuilding Simulations | Understanding Your Energy Profile
Building Simulations | Understanding Your Energy Profile
 
Building Simulations | Understanding Your Building's Energy Profile
Building Simulations | Understanding Your Building's Energy ProfileBuilding Simulations | Understanding Your Building's Energy Profile
Building Simulations | Understanding Your Building's Energy Profile
 
Grc report building_energy
Grc report building_energyGrc report building_energy
Grc report building_energy
 
Efficient Agricultural Buildings: An Overview
Efficient Agricultural Buildings: An OverviewEfficient Agricultural Buildings: An Overview
Efficient Agricultural Buildings: An Overview
 
Market transformation for Green Building
Market transformation for Green BuildingMarket transformation for Green Building
Market transformation for Green Building
 
How to Calculate and Present Deep Retrofit Value [Executive Summary]
How to Calculate and Present Deep Retrofit Value [Executive Summary]How to Calculate and Present Deep Retrofit Value [Executive Summary]
How to Calculate and Present Deep Retrofit Value [Executive Summary]
 
Intro to-energy-mgmt-systems
Intro to-energy-mgmt-systemsIntro to-energy-mgmt-systems
Intro to-energy-mgmt-systems
 
Green buildings
Green buildingsGreen buildings
Green buildings
 
How to Calculate and Present Deep Retrofit Value [Full Report]
How to Calculate and Present Deep Retrofit Value [Full Report]How to Calculate and Present Deep Retrofit Value [Full Report]
How to Calculate and Present Deep Retrofit Value [Full Report]
 
Aero project 2013- Herve CALMELLY
Aero project 2013- Herve CALMELLYAero project 2013- Herve CALMELLY
Aero project 2013- Herve CALMELLY
 
Retrofit Triangle Greenbuild 2011 Session Pl12 V10
Retrofit Triangle   Greenbuild 2011 Session Pl12 V10Retrofit Triangle   Greenbuild 2011 Session Pl12 V10
Retrofit Triangle Greenbuild 2011 Session Pl12 V10
 
CREDAI publication
CREDAI publicationCREDAI publication
CREDAI publication
 
Who is GEM, Inc.
Who is GEM, Inc.Who is GEM, Inc.
Who is GEM, Inc.
 
Sim Energy Brochure Carbon Management
Sim Energy Brochure   Carbon ManagementSim Energy Brochure   Carbon Management
Sim Energy Brochure Carbon Management
 
Development of 'State-of-Art' Building Energy Dashboard: The C3 Dashboard
Development of 'State-of-Art' Building Energy Dashboard: The C3 DashboardDevelopment of 'State-of-Art' Building Energy Dashboard: The C3 Dashboard
Development of 'State-of-Art' Building Energy Dashboard: The C3 Dashboard
 
Innovating for Sustainability: A Guide for Executives
Innovating for Sustainability: A Guide for ExecutivesInnovating for Sustainability: A Guide for Executives
Innovating for Sustainability: A Guide for Executives
 
Driving down Energy Consumption within Complex Facilities - Professor Matthew...
Driving down Energy Consumption within Complex Facilities - Professor Matthew...Driving down Energy Consumption within Complex Facilities - Professor Matthew...
Driving down Energy Consumption within Complex Facilities - Professor Matthew...
 
ICF - EE in HOME Workshop
ICF - EE in HOME WorkshopICF - EE in HOME Workshop
ICF - EE in HOME Workshop
 

Mais de Amber Joan Wood

2013 04 - sipa nexus energy homes
2013 04 - sipa nexus energy homes2013 04 - sipa nexus energy homes
2013 04 - sipa nexus energy homesAmber Joan Wood
 
2012 06-07 nahb leading suppliers council - zeh final
2012 06-07 nahb leading suppliers council - zeh final2012 06-07 nahb leading suppliers council - zeh final
2012 06-07 nahb leading suppliers council - zeh finalAmber Joan Wood
 
2011 09-16 eeba - nahbrc national green bld std overview
2011 09-16 eeba - nahbrc national green bld std overview2011 09-16 eeba - nahbrc national green bld std overview
2011 09-16 eeba - nahbrc national green bld std overviewAmber Joan Wood
 
2010 05-17 performing as designed - amber wood
2010 05-17 performing as designed - amber wood2010 05-17 performing as designed - amber wood
2010 05-17 performing as designed - amber woodAmber Joan Wood
 
2010 07-15 rbeem nahbrc marine miranda 07-15-10
2010 07-15 rbeem nahbrc marine miranda 07-15-102010 07-15 rbeem nahbrc marine miranda 07-15-10
2010 07-15 rbeem nahbrc marine miranda 07-15-10Amber Joan Wood
 
2010 07-15 rbeem nahbrc quality management
2010 07-15 rbeem nahbrc quality management2010 07-15 rbeem nahbrc quality management
2010 07-15 rbeem nahbrc quality managementAmber Joan Wood
 
2010 10-14 eeba 2010 ngbs-bc
2010 10-14 eeba 2010 ngbs-bc2010 10-14 eeba 2010 ngbs-bc
2010 10-14 eeba 2010 ngbs-bcAmber Joan Wood
 
2010 10-20 nahbrc greening midwest
2010 10-20 nahbrc greening midwest2010 10-20 nahbrc greening midwest
2010 10-20 nahbrc greening midwestAmber Joan Wood
 
2011 03-14 nahbrc-greenprints afford-housingefficiency
2011 03-14 nahbrc-greenprints afford-housingefficiency2011 03-14 nahbrc-greenprints afford-housingefficiency
2011 03-14 nahbrc-greenprints afford-housingefficiencyAmber Joan Wood
 
2011 08-09 nahbrc-ip - reetum test houses ghi
2011 08-09 nahbrc-ip - reetum test houses ghi2011 08-09 nahbrc-ip - reetum test houses ghi
2011 08-09 nahbrc-ip - reetum test houses ghiAmber Joan Wood
 
2011 09-14 eeba - nahbrc building america high performance retrofits
2011 09-14 eeba - nahbrc building america high performance retrofits2011 09-14 eeba - nahbrc building america high performance retrofits
2011 09-14 eeba - nahbrc building america high performance retrofitsAmber Joan Wood
 
2011 09-16 eeba - nahbrc-ip zeh
2011 09-16 eeba - nahbrc-ip zeh2011 09-16 eeba - nahbrc-ip zeh
2011 09-16 eeba - nahbrc-ip zehAmber Joan Wood
 
2012 02-11 ibs nahbrc - changing with the times
2012 02-11 ibs nahbrc - changing with the times2012 02-11 ibs nahbrc - changing with the times
2012 02-11 ibs nahbrc - changing with the timesAmber Joan Wood
 

Mais de Amber Joan Wood (13)

2013 04 - sipa nexus energy homes
2013 04 - sipa nexus energy homes2013 04 - sipa nexus energy homes
2013 04 - sipa nexus energy homes
 
2012 06-07 nahb leading suppliers council - zeh final
2012 06-07 nahb leading suppliers council - zeh final2012 06-07 nahb leading suppliers council - zeh final
2012 06-07 nahb leading suppliers council - zeh final
 
2011 09-16 eeba - nahbrc national green bld std overview
2011 09-16 eeba - nahbrc national green bld std overview2011 09-16 eeba - nahbrc national green bld std overview
2011 09-16 eeba - nahbrc national green bld std overview
 
2010 05-17 performing as designed - amber wood
2010 05-17 performing as designed - amber wood2010 05-17 performing as designed - amber wood
2010 05-17 performing as designed - amber wood
 
2010 07-15 rbeem nahbrc marine miranda 07-15-10
2010 07-15 rbeem nahbrc marine miranda 07-15-102010 07-15 rbeem nahbrc marine miranda 07-15-10
2010 07-15 rbeem nahbrc marine miranda 07-15-10
 
2010 07-15 rbeem nahbrc quality management
2010 07-15 rbeem nahbrc quality management2010 07-15 rbeem nahbrc quality management
2010 07-15 rbeem nahbrc quality management
 
2010 10-14 eeba 2010 ngbs-bc
2010 10-14 eeba 2010 ngbs-bc2010 10-14 eeba 2010 ngbs-bc
2010 10-14 eeba 2010 ngbs-bc
 
2010 10-20 nahbrc greening midwest
2010 10-20 nahbrc greening midwest2010 10-20 nahbrc greening midwest
2010 10-20 nahbrc greening midwest
 
2011 03-14 nahbrc-greenprints afford-housingefficiency
2011 03-14 nahbrc-greenprints afford-housingefficiency2011 03-14 nahbrc-greenprints afford-housingefficiency
2011 03-14 nahbrc-greenprints afford-housingefficiency
 
2011 08-09 nahbrc-ip - reetum test houses ghi
2011 08-09 nahbrc-ip - reetum test houses ghi2011 08-09 nahbrc-ip - reetum test houses ghi
2011 08-09 nahbrc-ip - reetum test houses ghi
 
2011 09-14 eeba - nahbrc building america high performance retrofits
2011 09-14 eeba - nahbrc building america high performance retrofits2011 09-14 eeba - nahbrc building america high performance retrofits
2011 09-14 eeba - nahbrc building america high performance retrofits
 
2011 09-16 eeba - nahbrc-ip zeh
2011 09-16 eeba - nahbrc-ip zeh2011 09-16 eeba - nahbrc-ip zeh
2011 09-16 eeba - nahbrc-ip zeh
 
2012 02-11 ibs nahbrc - changing with the times
2012 02-11 ibs nahbrc - changing with the times2012 02-11 ibs nahbrc - changing with the times
2012 02-11 ibs nahbrc - changing with the times
 

Último

Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdfPaige Cruz
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5DianaGray10
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideIEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideHironori Washizaki
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 

Último (20)

Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK GuideIEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
IEEE Computer Society’s Strategic Activities and Products including SWEBOK Guide
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 

2011 08-09 nahbrc-ip - reetum business start-up kit

  • 1. Retrofit Contractor “Start-Up” Kit Amber Wood Manager, Energy Programs Residential Energy Efficiency Technical Update Meeting August 9, 2011 Driving Innovation in Housing Technology
  • 2. NAHBRC Business “Start-up” Kit  Goal: Sustainable Energy Retrofit Industry  Address: Business management, deployment, risk management, motivation, potential growth, profit  Need: resources to successfully provide energy upgrades to their customers 1
  • 3. Multi-Year Business “Start-Up” Kit Research  Residential Remodelers Gaps & Tools  Focus Groups – Round 1: General Remodeling Industry  Focus Groups – Round 2: Gaps, Barriers, & Tools  Quantitative Market Research  Home Owners Gaps & Tools  Develop Energy Performance Remodeling Start-Up Guidelines, Tools, and Central Information Resources 2
  • 4. Objectives and Methodology Focus Groups – Round 1  Specific objectives were to:  Understand how the remodeling business works  Assess energy efficiency upgrades/retrofits  Identify positioning and selling tools for energy efficient upgrades  Discussions among remodelers, general contractors, & custom builders  2011 International Builders Show.  Group 1 = regularly install energy efficient upgrades  Group 2 = frequently install energy efficient upgrades  Group 3 = occasionally install energy efficient upgrades Energy efficient upgrades screened for:  Appliances  Windows  Insulation  HVAC  Solar panels 3  Other
  • 5. Remodeling Business – Market Climate Snapshot The economy and decline in new home construction have impacted the remodeling business in numerous ways More competitive market climate Consumers Size and scope scrutinizing their of projects dollars changing Remodelers’/ Consumers Builders’ seeking tangible business benefits changing Remodelers/builders are faced with a number of challenges and must find ways to differentiate and demonstrate the value they bring to the consumer 4
  • 6. Understanding the Remodeling Business There are varying degrees of perceived potential, and subsequent emphasis on remodeling among the builders A larger builder created a whole separate division Primary focus focused on remodeling, and on See great business doing it from a potential in remodeling green or energy Increased %; may Have had success efficiency Many tend to position on perspective even exceed new green building practices construction Will do variety of projects - whatever available Smaller Exploring potential in remodeling; searching for percentage of ways to differentiate business themselves Have more diverse new construction business mix One builder shared that his Tend to be more selective in remodel company modified their projects business plan to no longer Apply new construction include remodeling because: business philosophy to  Too competitive remodels (e.g. “this is  Low margins the way we build”)  Low volume of jobs 5
  • 7. Energy Efficiency: Perspectives & Practices Remodelers/builders approach energy efficient upgrades with different philosophies and practices Remodeler/builder in control, benefit focus “This is the way we build” Tend to be Believe energy efficient upgrades are part of “doing things the right way”; incorporate as part of their business model higher end Have certain upgrades that include as standard part of process, if warranted remodeler/ custom Approach as “this is what we’re going to do” then educate consumer as to why they do it builders “My responsibility to recommend” Believe energy efficient upgrades are in customer’s best interest and actively seek opportunities to recommend upgrades Seek to guide consumers as to benefits; try to drive them toward it May recommend upfront, but most often wait until have gotten a feel for the house and customer “We’ll offer as an option” Intellectually know it should be recommended, but don’t have strength of conviction View more as a consumer driven decision; give them information then let them decide Anticipate consumer bottom line focus 6 Consumer in control, cost focus
  • 8. Energy Efficiency: Perspectives & Practices Remodelers/builders acknowledge that consumers fall into different buckets in respect to energy efficient upgrades  There were somewhat varying perspectives in terms of how the remodelers/builders bucket the consumers (i.e. benefits sought, lifestyle, mindset regarding remodel, etc.) however, no matter the criteria, consumers generally fall into one of three categories regarding energy efficiency. Types of Clues Used to Identify  What they do for a living  Age Embraces  Current lifestyle and habits and seeks  What they are seeking from their home  How long they intend to stay in the home  Reason for remodel Bottom Can be line convinced focused 7
  • 9. Energy Efficiency: Perspectives & Practices Many of the tools for success that remodelers/builders felt were needed centered around consumer education  Most all agreed that a brief educational piece that educates consumers about how to think about the house and about energy efficiency would be of value “But it’s a double-edged sword. If the customer goes to a website and gets educated, you start to devalue yourself and what you bring to the table in terms of knowledge and experience, and then it just becomes all about price.” (Remodeler, NJ)  A few saw value in resource tools that the remodelers/builders could customize for their own use in educating customers Remodelers/builders consider consumer education to be a key factor in being able to implement more energy efficient upgrades. Education needed: ➤ What contributes to energy efficiency and to inefficiency ➤ Benefits that can be gained from the different types of upgrades ➤ What they should be looking for in a remodeler, and what they should expect from the remodeler ➤ How to understand the “payback” that can be gained from energy efficiency upgrades 8
  • 10. Conclusions  The slowdown in new construction and economic climate has shifted greater to focus to existing homes and to remodeling.  Qualified remodelers and builders strive to differentiate themselves based on experience, knowledge and customer service, in addition to quality building practices  Information sources that remodelers/builders could use to demonstrate ROI or provide a cost/benefit analysis for energy efficient upgrades would be valued  Finally, educating remodelers/builders themselves as to best practices and approaches and help to motivate 9
  • 11. Objectives and Methodology Focus Groups – Round 1  Specific objectives were to:  Build on previous qualitative research  Identify tools that could benefit contractors/builders in positioning and selling energy efficient upgrades to homeowner  Two focus group discussions were conducted among large/small remodelers (based on # jobs/yr & cost of jobs)  Group 1 = larger remodeling companies  Group 2 = smaller remodeling companies  Respondents regularly incorporate a variety of energy efficient upgrades 10
  • 12. Overview This research confirmed much of what was learned during the Phase I qualitative research conducting in January 2011 • Limited dollars for projects; consumers scrutinize dollars carefully; energy efficient upgrades usually not a priority Competitive market climate • Unprofessional individuals muddy the market, undercut on price • Identify opportunities once involved in the project; energy efficient upgrades not the impetus for projects • Listen for cues from homeowner Approach to energy efficient • Approaches rooted in overall business philosophy upgrades • Prefer advising/recommending vs. “selling” • Desire to be perceived as the knowledgeable professional, to build trust and confidence • Believe there is potential for growth Perspective of growth • Struggle to identify “tools” that could help them opportunity • Major deterrents to growth are: education/perceived value, appraisals, financing 11
  • 13. Developing pathways Homeowners must recognize that there is a “problem” before they can see value in the energy efficient upgrade solution  Asking key questions can identify needs/opportunities and help set up solutions Qualifying Problem Solution Questions Identification Set-up Questions Questions  How much are you spending on  Did you know that…  How old is the house? utilities? (explain where inefficiencies  How long do you plan to  Do you notice any hot or cold are and how efficiency could live here? spots? Do you notice drafts? be improved; make aware of  What are your goals for  How old is your furnace/air any rebates or incentives) this project? conditioner?  Have you ever  When was the last time you considered… added blown insulation to your attic? ➤ If the homeowner is not planning on staying in the house more than 3- 5 years, they typically won’t invest in “If you can get them to recognize a problem, you energy efficient upgrades because they don’t add appraisal value can sell them a solution. But if they don’t recognize ➤ Older people are becoming more the problem, it’s very difficult because you are not receptive and recognize benefits solving any issue they have” – MN Remodeler (financial, comfort); tend to plan to stay in their homes longer 12
  • 14. Successful approaches Ingredients to successful approaches: establish the need, educate as to solutions Incorporate a discovery • Ask questions Identifies process • Listen for hot buttons pathway for positioning Use a • Provide factual information • Recommend an energy audit; blower door tests (3rd The spray foam consultative/educationa party  legitimizes need, validates) and propane l approach • Identify problems and solutions industries were cited as having done a good job at educating and Connect the • Position solutions in terms of benefits meaningful to connecting the homeowner (e.g. comfort, lower energy bills, more dots dots/translate into predictable bills, more cost effective to upgrade something meaningful now, better indoor air quality, etc.) • Use numbers to educate/inform, not promise Use numbers with • Create realistic expectations; advise as to how to caution maximize potential 13
  • 15. Challenges A number of factors make it challenging to implement energy efficient upgrades in more existing homes ➤ Every project is different so difficult to implement a standard approach Nature of ➤ Typically focusing on one area of the home, not the whole house; difficult to gain remodels maximum benefit of energy efficiency ➤ Goal of project is almost always something other than energy efficient upgrades ➤ Often don’t see the need or value ➤ Focus is on “their project”/why they called the contractor; difficult to get them to think Homeowner about other areas of the house (not interested, seems like adding on expense) mindset ➤ Aesthetic upgrades/renovations are exciting and can be shown off, but energy efficient upgrades don’t provide the “wow” factor ➤ Typically an out-of-pocket expense for homeowner; prefer to allocate budget to “seen” upgrades; energy efficient upgrades often first to get cut from budget ➤ Many homeowners don’t want to pay for blower door tests Cost ➤ Do not get appraisal value for energy efficient upgrades Sends a signal that it ➤ Often can’t get loans or credits to do the upgrades is not important ➤ Upfront cost can be greater than savings (i.e. no financial ROI) ➤ If gas/electric prices are inexpensive, homeowners won’t “feel the pain” and be motivated to upgrade ➤ Homeowners often don’t perceive a problem and therefore do not understand benefits Lack of ➤ Homeowners tend to perceive as an expense rather than as an investment education ➤ Appraisers don’t understand how to value upgrades ➤ Realtors need to be educated to help potential buyers understand the value 14
  • 16. What is needed for growth Remodelers believe three fundamental things are needed to stimulate widespread growth of energy efficient upgrades  The bottom line is that energy efficiency needs to be tied into the perceived “value” of the home so that improved energy efficiency is recognized as a value-add Enable/Equip Homeowners Free energy audit Subsidized blower door testing Reduced loan rates/mortgage rates Appraiser and Realtor Education Establish energy efficiency as adding value to the home Educate as to how to interpret and compare energy Necessary to performance ratings of homes create market demand to drive energy efficient upgrades Establish an Energy Performance Rating System Standard, quantifiable measurement Provides consistent method of evaluation, comparison 15
  • 17. What is needed for growth Encouragement of energy efficient upgrades is needed at multiple levels from multiple entities Federal & State Government Industry Appraisers State Level organizations Utility Lenders Companies Realtors 16
  • 18. Tools for Remodelers Tools that would benefit remodelers largely involve homeowner education  Homeowners need to be conditioned to think of increasing their home’s energy efficiency as an investment rather than a cost  Simple, straightforward information that enlightens homeowners as to where/how inefficiencies occur, and what the resulting implications are  Communicate benefits to homeowner of increasing energy efficiency  Perhaps position as “improvements” (implies beneficial gains) rather than “upgrades” (often associated with “more expensive”)  Interactive resources such as software or a website that could project potential energy savings based on different types of improvements would be beneficial  While some remodelers would want to use the tool themselves to demonstrate potential to homeowners, others would prefer resources that they could simply recommend to the homeowner to use on their own  Providing third party/independent information is considered important in order to add credibility  Articles and information/facts from industry magazines, research institutions, Department of Energy  Region-specific information from state or local government, utility companies  Website sponsored by a credible, respected entity (e.g. Department of Energy, NAHB, Building Performance Institute)  Being able to recommend certified energy auditors  Having simple “Did you know?” materials that remodelers could provide to homeowners. Information should come from an independent source. Should be available in a variety of formats – printed, DVD, USB drive 17
  • 19. Tools for Remodelers Referral programs would be beneficial to remodelers  Helping remodelers to establish relationships with energy auditors, utility companies, appraisers, lending institutions and other entities would be beneficial  Auditors, lenders, etc. can refer remodelers when upgrades are needed  Some remodelers do not want to take the time or do not feel comfortable trying to educate homeowners as to the need; therefore, this scenario enables them to stay focused on executing the solution  This will be particularly beneficial if an energy ratings system is implemented and energy audits become standard “We’ve partnered with an energy audit company and they’ve printed a tri-fold brochure that our estimators take out, typically to houses built before a certain date….We don’t have anything to do with [the audit], the homeowner calls them directly. We’ve gotten about 5 – 6 jobs from them. They go out and do the audit, then the people call us to come do the work. The energy audit company goes in and tells the homeowner what they need. I don’t want to go in and tell them they need more insulation because I really don’t know, so this works out well.” – IA Remodeler  However, many of the remodelers were not keen on the idea of having a certified remodeler program for energy efficient upgrades  Too many certifications already  Do not believe most homeowners understand or really care about certifications  A certification program may carry too many regulations/requirements 18
  • 20. Summary  Most believe in growth potential for energy efficient upgrades; however, long-term success requires market driven upgrades  Barriers include perceived value, limited scope of the remodeling project, and costs  Homeowners need to perceive a “reason why” they should invest in the upgrades  Remodelers don’t want to come across as “selling” but rather as recommending solutions that will benefit the homeowner  Most remodelers agreed that the most beneficial things for stimulating growth of energy efficient upgrades would include:  Development of a nationwide rating system for existing homes  Establishing appraisal value for energy efficient upgrades  Realtor education as to value energy efficient upgrades bring, and how to sell the features  Financing of energy efficient upgrades  For remodelers, the following “tools” would be of value:  Resources to shift consumer thinking, increase understanding of problems, understand benefits, etc.  Resources to increase awareness and understanding of the value of energy efficient upgrades  Free/low cost energy audits for homeowners  Key questions to ask in order to identify opportunities, position benefits to homeowners  Means of quantifying impact of energy efficient upgrades (e.g. pre/post testing, energy savings calculators, etc.)  Connecting remodelers with energy auditors so they can develop a referral network 19
  • 21. Next Steps  2011 Research – Remodelers  First set of remodeler focus groups  Second set of remodeler focus groups  Qualitative remodeler research from focus groups  2012 Research - Homeowners  First set of homeowner focus groups  Second set of homeowner focus groups  Qualitative homeowner research from focus groups 20
  • 23. Thank You! Amber Wood NAHB Research Center Manager, Energy Programs 400 Prince George’s Blvd  Upper Marlboro, MD 20774 (direct) 301.430.6309  (fax) 301.430.6180 www.nahbrc.com