This document summarizes research into television and internet audiences in the UK. It includes charts showing the most popular TV shows and genres, as well as data on the increasing popularity of catch-up viewing versus live viewing. It also presents statistics on the most viewed TV channels in the UK, internet usage rates by world region with Asia having the highest percentage of users, and data on online shopping trends in the UK and Europe with online spending and mobile/tablet sales increasing.
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TV Audience Figures
This is a chart showing the most popular television shows viewed
recently, Xfactor and Coronation Street have the highest
audience ratings.
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This is a monthly chart showing the audience viewing ratings by
genre. This shows that sport, entertainment and drama are
viewed the most.
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This shows a comparison between how the audience view
television programmes, the white line shows the ratings of people
watching television live and the yellow line shows catch-up
audience ratings. You can see that from 2006, from nearly 100%
of audiences watching TV live this is slowly decreasing and over
the recent years more and more people are gradually using
catch-up.
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Audience Internet Usage
This is a chart from last year, showing the percentage of internet
users across the world. Asia are the biggest users of the internet
counting for 45.1%, second is Europe counting for 20.2%. The
United Kingdom is the third country in Europe with the most
internet usage with over 57 million people using it.
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Online Shopping
The UK is the top country in Europe when it comes to purchasing online. In
2013 the people in the UK spent £38.83 billion pounds as seen in the chart
below, and has only increased since then.
In Europe 8.0% of sales where made on mobile or tablet, this is a growing
trend with audiences now and is expected to keep on increasing.