iCrossing - CIM Financial Services Group Presentation
1. Social Media
Strategies, tools and measuring
effectiveness in networks
Antony Mayfield, SVP Social Media, iCrossing
CIM Financial Services : March 10th, 2010
1
Monday, 8 March 2010
12. “...this
is
just
the
beginning
of
an
exci3ng
new
era
of
global
interconnectedness
that
will
spread
ideas
and
innova3ons
around
the
world
faster
than
ever
before.”
http://goo.gl/J2eq
12
Monday, 8 March 2010
15. attention markets
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details 28
Monday, 8 March 2010
16. Search Social
Technical Human
Find Filter
Numbers Stories
Quantitative Qualitative
Monday, 8 March 2010
25. Strategic Tac*cal
Organisa*onal Personal
25
Monday, 8 March 2010
26. Strategic Tac*cal
How will the social web affect how we
think and plan at a strategic business
level? Will they change our commercial,
political, social & cultural environment?
What will our response be?
Organisa*onal Personal
26
Monday, 8 March 2010
27. Strategic Tac*cal
How will the tactics of our brand
marketing change? What will happen to
the structure of campaigns, the mix of
media, our relationships with media
and agency partners?
Organisa*onal Personal
27
Monday, 8 March 2010
28. Strategic Tac*cal
Organisa*onal
Our organisation, including our employees and
suppliers, has evolved to meet the demands of a
media and marketing environment that is
changing rapidly. Will the divisions and
Personal
structures we have now need to change? How
will communications, governance and
collaboration alter?
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Monday, 8 March 2010
29. Strategic Tac*cal
Personal
What will this mean for us all at a
personal level? What skills and ways of
working will need to be considered?
Will the nature of our peopleʼs work, of
Organisa*onal work itself, be altered?
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Monday, 8 March 2010