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ChangePlayBusiness
                  London	
  :	
  :	
  30.11.10
         Antony	
  Mayfield,	
  iCrossing
                     @amayfield




CUSTOMERS IN
 NETWORKS
                                                 1
(On your agenda as...)
 Market dynamics and customer
services in a changing economy:
    how do you identify your
  customer and communicate
           effectively?



                                  2
(On your agenda as...)
 Market dynamics and customer
services in a changing economy:
    how do you identify your
  customer and communicate
            effectively?



                                  3
(On your agenda as...)
 Market dynamics and customer
services in a changing economy:
   how do you identify your
  customer and communicate
           effectively?



                                  4
(On your agenda as...)
 Market dynamics and customer
services in a changing economy:
    how do you identify your
  customer and communicate
           effectively?



                                  5
6
CHANGING
 economy
           7
http://goo.gl/9Um7E


                      8
http://goo.gl/a0Zpz


                      9
OUT OF DATE
 business models
                   10
EDGE | CORE
              11
DATA DELUGE
              12
EVERYWHERE
    WEB
             13
COMPLEXITY
             14
NETWORKS
           15
CUSTOMERS
in the networks
                  16
UNDERSTAND
 your networks
                 17
BE PRESENT
in your networks
                   18
BE USEFUL
to your networks
                   19
IF IN DOUBT
pull don’t push
                  20
COMMUNICATING
   in networks
                 21
LITERACY
           22
DEFAULT TO SOCIAL
                    23
DEFAULT TO SOCIAL
                    24
DEFAULT TO SOCIAL
                    25
TECHNICAL

 findable
 portable
shareable
            26
DESIGN

platforms
principles
processes
             27
28
MEASUREMENT
   is listening
                  29
TOOLS|CULTURE
                30
ZAPPOS
         31
E-BOOKS
 http://goo.gl/NrTZj


                       32
meandmywebshadow.com

                       33
Email:     antony.mayfield@icrossing.co.uk
Sites:     icrossing.co.uk | antonymayfield.com
Blog:      connect.icrossing.co.uk
Twitter:   @amayfield / @icrossing_uk




                    Thank you


                                                   47
                                                  34
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Creative Commons Licence Attribution
antonymayfield.com


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