The document summarizes an entrepreneurship festival called Pioneers Festival that took place from October 30th to November 1st in Vienna, Austria. It involved 850 entrepreneurs from 58 countries, with one ultimate winner. Key highlights included international networking opportunities for attendees from across Europe, excellent speakers and venues, free food and drinks, and a Halloween party at the conclusion of the event.

1. 850
entrepreneurs,
58 countries,
1 winner... and
1 halloween party!
25 slides from André Marquet
Vienna, 30.10.2012
Pioneers Festival @amarquet
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2. 58 countries
1 winner
Halloween party 850 entrepreneurs
Pioneers Festival, Oct 30 - Nov 1, Vienna, Austria
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3. What made Pioneers Festival a great event?
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4. It’s about cool merchandising.
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5. It was mostly about central Europe.
Portugal was the
outlier from the West of
Europe.
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6. No is a designer best friend and function always
wins.
Tom Hulme (IDEO)
In 2006, Terese Alstin
started working on
Hovding, the invisble
bicycle helmet.
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7. I think we should go
to Mars!
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8. Let’s use mobile technologies to get fit.
Florian Gschwandtner (runtastic.com)
1...2...3...57!
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9. Speaker’s Insights
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10. You can predict the
future.
• Usable Access is Key (10)
• Social Networking Takes
Off (10/10)
• All media becomes digital
In 2004, Adam Cheyer
(9/10) Siri Creator, made 10
predictions about the
• Intelligent Assistants (ML) web in 8 years.
He got 5 right and 5
(8/10) wrong.
• Public & Private Content
(8/10)
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11. Sometimes you
can’t.
• Structure: Disconnected towards
to Semantically Organized (5/10)
• Customized Products (5/10)
• Unstructured: Editor towards
Collaborative; (4/10)
• Unstructured & Structured will
Merge; (4/10)
• Applications are transformed
(3/10)
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12. Predictions for the next
five years.
• Speech recognition finally works
• Collaborative coding
• Health care has intelligence
breakthroughs
• Augmented reality goes
mainstream (think Google glasses)
• Dynamic knowledge repositores
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13. Dave McLure lessons
• There are six languages that
you should take care on the
web: English, Mandarin,
Spanish, Arabic, Hindi and
Portuguese.
• Look at the top spenders’
markets;
• Localize requires natives
speakers.
• There are reasons to stay local
though: you don’t speak
English, your local market is
50M+ people, you have great
living situation (family, kids, etc)
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14. Mike Butcher
Negative Aspects of Europe:
• Small consumer markets
• Outsourcing slows down dev
• Customers less “hip to the new”
• Startups are underfunded
• Less capital=cautious investors
• Ecosystem still early
• Revenue focus slows growth
• No IPO exits (right now)
• Need a new generation to arrive.
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15. Mike Butcher
CULTURE!
Positive (+) Aspects of Europe:
• Test something in a smaller
market
• Cheaper to hire vs the Valley?
• Closer to costumers
• Ads/ fashion/ music/ CULTURE!
• International! 66 langs.
• It’s generating its ecosystem
• Revenue focus vs craziness
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16. Colette Ballou
Public Relations Management for Startups
DON’T GET
ROASTED BY
• First things first, a good Press
Release starts by: THE MEDIA
• The location and date
• Paragraph one:
• What the company does;
• What are they annoucing;
• EXTRA-TIPS:
• Email key press only;
• Copy-Paste text of the PR into email
body.
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17. TOP 10 - Great Things on Pioneers
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18. Free Beer
Powered by Pioneers Pint (really great lager by the way)
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19. Great Catering
All you can drink café powered by Nespresso. Brilliant!
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20. The Games Room
A great way to relax with friends.
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21. International Connections.
Pioneers created an European Network of Ambassadors to promote it!
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22. Meeting friends from all over Europe.
Vienna is at the core of Europe = more friends
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23. The Venue
Hofburg Palace and the House of Industry are simply outsanding venues.
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24. Great Speakers
And great moderators.
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25. Everything was properly signed
So you don’t get lost
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26. Champagne
Only for the winner though
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27. Halloween Party
Words for what! See you next year
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