SlideShare uma empresa Scribd logo
1 de 22
Baixar para ler offline
Economic Recovery Index
An Amárach Research Briefing
December 2012
additional analysis by:
Main bank, supermarket, mobile network, daily newspaper,
TV service provider, electricity provider, health insurer, other




Economic Recovery Index
                                                  © Amárach Research1
Emotional Budget


                          Our December ERI caught the Irish consumer
                          at a stressful time – fieldwork literally coincided
                          with the announcement of the Government‟s
                          Budget 2013.

                          This can be seen in the indices for positive and
                          negative emotions in Ireland – the gap got a lot
                          closer this month: not a good sign coming up to
                          Christmas.

                          Nevertheless, the key indicators for spending,
                          saving and borrowing intentions did not
                          deteriorate on the previous month: so maybe
                          there‟ll be a Christmas surge at the shops yet.

                          As a special Christmas present to our readers
                          we have broken out our ERI measures by a
                          range of sectors and companies so you can
                          gauge how well your customers – and your
                          competitors‟ – are doing at the end of 2012.

Economic Recovery Index                                                         2
The Emotional Recovery


                          We have been reporting our monthly
                          Economic Recovery Index since April 2009.

                          We set out three years ago to assess the
                          psychological impact of the recession and to
                          chart our „emotional progress‟ towards
                          recovery alongside our „economic progress‟.

                          Our tracking research has shown the
                          remarkable emotional strength of the Irish
                          people, who have consistently reported
                          „happiness‟ and „enjoyment‟ as their two most
                          frequently experienced emotions.

                          This report summarises our Economic
                          Recovery Index results from April 2009 to
                          December 2012.

                          The most recent fieldwork was conducted
                          during 1st to 8th December 2012 inclusive.


Economic Recovery Index                                                   3
A Matter of Measurement

   Every month we survey a representative, online sample of 1,000 adults and ask them to tell us
   which one statement „best describes the economic situation in Ireland right now‟ (listed below)

   Our ERI Index remained flat in December 2012, with nearly half feeling the economic situation
   in Ireland is getting worse:




                                                                         Nov’12: 0%        Dec’12: 0%




                                                                      Nov’12: 3%       Dec’12: 3%




 Nov’12: 47%   Dec’12: 49%                                       Nov’12: 20%       Dec’12: 20%




                                     Nov’12: 30%   Dec’12: 28%

Economic Recovery Index                                                                                 4
The Economic Recovery Index

     Using the answers to the question on „stages of recovery‟ we have created the Economic
     Recovery Index, which ranges from 0 to 100 (0 = deep recession; 100 = back to peak).
     The ERI has continued to weaken steadily since July – though December‟s index is still up
     on December 2011:
    30

    25

    20

    15

    10

     5

     0
         Apr Jun July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
         '09                                           '10                                                '11                                    '12         '12




                                                                                                            Source: Amárach Research, December 2012
Economic Recovery Index                                                                                                                                                                               5
Recovery Outlook 1

   % of Irish adults who agree with each statement:




                                                      Source: Amárach Research, December 2012
Economic Recovery Index                                                                         6
Recovery Outlook 2

   % of Irish adults who agree with each statement:




                                                      Source: Amárach Research, December 2012
Economic Recovery Index                                                                         7
Heads Down: 1
   % of Irish adults who agree/disagree with the statement (by gender, household income &
   presence and age of children):
   “I feel I am financially comfortable enough to make it through the recession”
                                                                   Has      No     Child    Child
                                 Under €30-         €60-
 December 2012 TOTAL Male Female €30k €60k                 €90k+   Child   Child   Under    Over
                                                    €90k
                                                                   -ren    -ren     17       17
Weighted Sample     1003   496   507   353   322    114     40     605     399     345      337

Strongly Agree      8%     9%    6%    4%    9%     13%    29%     7%      9%       6%      8%


Slightly Agree      24%    27%   22%   16%   29%    41%    27%     23%     25%     18%      27%


Neither/Nor         13%    14%   12%   12%   13%    11%    14%     13%     14%     15%      10%



Slightly Disagree   26%    25%   27%   30%   26%    21%    20%     24%     28%     27%      23%



Strongly Disagree   27%    24%   30%   37%   22%    13%     7%     30%     22%     32%      30%

                                                      Source: Amárach Research, December 2012
Economic Recovery Index                                                                             8
Heads Down: 2
   % of Irish adults – by main bank, supermarket, mobile network and daily newspaper –
   who agree/disagree with the statement:
   “I feel I am financially comfortable enough to make it through the recession”
                                                                                               Irish
                                              Dunne                Voda          Irish Irish
December 2012 Total AIB        BOI PTSB Tesco
                                              Stores
                                                     Aldi    O2
                                                                   fone
                                                                           3
                                                                                Times Indo
                                                                                               Daily
                                                                                               Mail
Weighted Sample     1003 357   302   156   360   184   171   237   365    90     205    210     68

Strongly Agree      8%    9%   9%    5%    8%    8%    5%    10%   7%     4%    14%    14%     7%


Slightly Agree      24% 23% 26% 23% 26%          29% 21%     23%   25%    23%   31%    27%     18%


Neither/Nor         13% 12% 12% 14% 13%          10%   11%   12%   15%    14%   13%    11%     15%



Slightly Disagree   26% 27% 24% 19% 26%          27% 29%     31%   24%    17%   25%    28%     29%



Strongly Disagree 27% 27% 24% 37% 26%            24% 31%     23%   28%    36%   15%    19%     26%


                                                         Source: Amárach Research, December 2012
Economic Recovery Index                                                                                9
Heads Down: 3
   % of Irish adults – by TV service provider, electricity provider, health insurer and customers of
   other organisations – who agree/disagree with the statement:
   “I feel I am financially comfortable enough to make it through the recession”

                                       Saor Electric            Bord                         Irish
 December 2012 Total Sky         UPC
                                       -view Ireland
                                                     Airtricity
                                                                Gais
                                                                       VHI   Aviva Liberty
                                                                                              Life
                                                                                                   eircom

Weighted Sample     1003 410     277   151     536     258     187     233   109     79      277    332

Strongly Agree       8%    8%    9%     7%     8%       8%     5%      11%   9%      9%      13%    9%


Slightly Agree      24% 23%      26% 27%      24%      27%     22%     38%   33%    23%      33%   30%


Neither/Nor         13% 12%      15% 12%      11%      15%     15%     9%    16%    11%      11%   12%



Slightly Disagree   26% 22%      24% 34%      26%      27%     25%     22%   26%    26%      23%   23%



Strongly Disagree   27% 33%      24% 19%      29%      20%     33%     18%   13%    29%      18%   24%


                                                             Source: Amárach Research, December 2012
Economic Recovery Index                                                                                     10
Financial Sentiment Indicators

   % of Irish adults who agree with each statement: December 2010, 2011, 2012 & November 2012


                                       I am more relaxed about                        I am saving a lot more
    Impact on:                          spending money than I                       than before because of the
    •Spending                            was a few months ago                               recession
    •Saving
    •Debt                           11%      14%       16%        15%             23%       27%      25%      22%
    •Borrowing
                                  Dec'10    Dec'11    Nov'12     Dec'12
                                                                                 Dec'10    Dec'11   Nov'12   Dec'12



      Paying off debts is my                    I would be happy to                  Now is a good time to
       main financial priority                 borrow from a bank if I               buy a house for those
                                                      need to                             who want to
    58%     56%      53%      54%                                                                   61%      62%
                                                                                  55%       54%
                                            21%      22%       22%        22%



                                           Dec'10    Dec'11    Nov'12   Dec'12    Dec'10   Dec'11   Nov'12   Dec'12
   Dec'10   Dec'11   Nov'12   Dec'12

                                                                        Source: Amárach Research, December 2012
Economic Recovery Index                                                                                               11
Spendthrift: 1
   % of Irish adults who agree/disagree with the statement:
   “I am more relaxed about spending than I was a few months ago”

                                                                    Has      No     Child   Child
                                 Under €30-        €60-
 December 2012 TOTAL Male Female €30k €60k                €90k+     Child   Child   Under   Over
                                                   €90k
                                                                    -ren    -ren     17      17
Weighted Sample     1003   496   507   353   322   114     40       605     399     345     337

Strongly Agree      4%     5%    3%    3%    5%    5%     10%       4%      4%       5%     2%


Slightly Agree      11%    11%   10%   9%    9%    18%    15%       10%     12%      9%     9%


Neither/Nor         15%    15%   14%   12%   16%   19%    15%       14%     17%      9%     15%



Slightly Disagree   28%    30%   26%   25%   34%   26%    39%       25%     32%     24%     27%



Strongly Disagree   42%    37%   47%   51%   35%   32%    21%       47%     35%     51%     46%


                                                     Source: Amárach Research, December 2012
Economic Recovery Index                                                                             12
Spendthrift: 2
   % of Irish adults – by main bank, supermarket, mobile network and daily newspaper –
   who agree/disagree with the statement:
   “I am more relaxed about spending than I was a few months ago”
                                                                                               Irish
                                              Dunne                Voda          Irish Irish
 December 2012 Total AIB       BOI PTSB Tesco
                                              Stores
                                                     Aldi    O2
                                                                   fone
                                                                           3
                                                                                Times Indo
                                                                                               Daily
                                                                                               Mail
Weighted Sample     1003 357   302   156   360   184   171   237   365    90     205    210     68

Strongly Agree      4%    4%   5%    3%    5%    4%    2%    3%    3%     3%     5%     7%     5%


Slightly Agree      11% 13% 11%      8%    9%    11%   11%   11%   11%    9%    16%     9%     11%


Neither/Nor         15% 14% 16% 14% 15%          15%   11%   17%   15%    12%   16%    16%     15%



Slightly Disagree   28% 28% 28% 22% 32%          34% 24%     27%   28%    25%   33%    24%     21%



Strongly Disagree 42% 41% 39% 52% 39%            36% 51%     41%   42%    49%   30%    43%     48%


                                                         Source: Amárach Research, December 2012
Economic Recovery Index                                                                                13
Spendthrift: 3
   % of Irish adults – by TV service provider, electricity provider, health insurer and customers of
   other organisations – who agree/disagree with the statement:
   “I am more relaxed about spending than I was a few months ago”

                                       Saor Electric            Bord                         Irish
 December 2012 Total Sky         UPC
                                       -view Ireland
                                                     Airtricity
                                                                Gais
                                                                       VHI   Aviva Liberty
                                                                                              Life
                                                                                                   eircom

Weighted Sample     1003 410     277   151     536     258     187     233   109     79      277    332

Strongly Agree       4%    4%    6%     3%     4%       4%     5%      4%    5%      5%      5%     4%


Slightly Agree      11%    11%   10%    7%    11%      10%     11%     14%   13%    13%      15%   14%


Neither/Nor         15% 11%      19% 19%      15%      15%     13%     18%   19%    12%      20%   17%



Slightly Disagree   28% 28%      28% 28%      28%      31%     24%     34%   27%    29%      27%   28%



Strongly Disagree   42% 45%      37% 43%      43%      39%     46%     30%   34%    41%      33%   37%


                                                             Source: Amárach Research, December 2012
Economic Recovery Index                                                                                     14
The Mood of the Nation 1


         Did you experience any of these feelings a lot of the day yesterday?
         % saying Yes: April 2009 to December 2012

  70%

  60%

  50%

  40%

  30%

  20%
                          Enjoyment       Happiness         Stress      Worry

  10%

   0%
           May




           May
           July




           July




           July
        Apr'12
           Oct




           Oct




           Oct
            Jul




           Aug

           Oct
           Aug




           Aug




           Aug
           Jun




           Jan




           Jan




           Jan
           Nov
           Dec




          Sept
           Feb
           Mar




           Nov
           Dec

           Feb
           Mar




           Nov
           Dec
          Sept




          June




          June




           Feb
           Mar




           Nov
           Dec
          Sept




          June


          Sept
        Apr '09




        Apr '10




        Apr '11
          May




          May




                                                      Source: Amárach Research, December 2012
Economic Recovery Index                                                                         15
The Mood of the Nation 2

        Did you experience any of these feelings a lot of the day yesterday?
        % saying Yes: April 2009 to December 2012

  40%

  35%

  30%

  25%

  20%

  15%

  10%
                              Anxiety        Sadness          Pain         Anger
   5%

   0%
           July




           July




           July
           Nov


           Feb




           Nov




           Nov




           Nov
           Feb




           Feb
          Sept
           Aug
          Sept




           Aug




           Aug
          Sept




           Aug
          Sept
           May




           May




           May




           May
            Jul




        Apr '11




        Apr'12
           Jun




           Jan

           Mar




           Jan

           Mar


          June




           Jan

           Mar


          June
           Oct

           Dec




           Oct

           Dec




           Oct

           Dec




           Oct

           Dec
        Apr '09




        Apr '10

         June




                                                       Source: Amárach Research, December 2012
Economic Recovery Index                                                                          16
Changing Moods: 1

 Did you experience any of these feelings a lot of the day yesterday?
 % saying Yes: December 2012
                                                                    Has      No     Child   Child
                                 Under €30-          €60-
 December 2012 TOTAL Male Female €30k €60k                  €90k+   Child   Child   Under   Over
                                                     €90k
                                                                    -ren    -ren     17      17
Weighted Sample    1003   496    507    353   322     114     40    605     399     345     337
Enjoyment           49%   49%   49%    40%    53%    62%     65%    51%     47%     43%     56%

Happiness           47%   45%   49%    39%    46%    62%     59%    46%     47%     44%     47%

Stress              45%   43%   48%    45%    46%    46%     45%    43%     49%     49%     37%

Worry               42%   40%   45%    49%    39%    39%     45%    43%     41%     50%     37%

Anxiety             31%   26%   36%    32%    32%    33%     20%    31%     31%     35%     30%
Boredom             25%   26%   23%    26%    20%    30%     28%    20%     32%     24%     16%
Physical Pain       20%   19%   21%    20%    21%    21%     14%    22%     17%     20%     24%

Sadness             18%   14%   21%    21%    17%    14%     10%    17%     19%     16%     17%

Anger               16%   18%   14%    16%    13%    17%     21%    15%     17%     18%     13%

Fear                10%   11%   10%    11%    11%     9%     16%    10%     11%     12%     8%
                                                       Source: Amárach Research, December 2012
Economic Recovery Index                                                                             17
Changing Moods: 2
   % of Irish adults – by main bank, supermarket, mobile network and daily newspaper:
   did you experience any of these feelings a lot of the day yesterday? Yes: December 2012
                                                                                                 Irish
   December                                  Dunne                   Voda          Irish Irish
                Total   AIB   BOI PTSB Tesco        Aldi       O2            3                   Daily
     2012                                    Stores                  fone         Times Indo
                                                                                                 Mail
Weighted Sample 1003 357      302   156   360   184   171      237   365    90     205    210     68
Enjoyment       49% 49% 51% 49% 47%             51%   45%     48%    52%    47%   57%    57%     48%

Happiness       47% 49% 47% 43% 47%             50%   41%     48%    47%    45%   52%    51%     54%

Stress          45% 49% 41% 48% 47%             42%   50%     45%    45%    52%   47%    43%     54%

Worry           42% 46% 41% 38% 41%             42%   48%     46%    37%    44%   39%    40%     49%

Anxiety         31% 30% 28% 31% 32%             31%   31%     32%    30%    36%   32%    27%     36%
Boredom         25% 25% 24% 21% 25%             26%   27%     20%    23%    30%   22%    24%     29%
Physical Pain   20% 24% 15% 20% 17%             21%   21%     19%    23%    20%   18%    16%     15%

Sadness         18% 17% 17% 20% 20%             18%   14%     16%    19%    18%   16%    15%     14%

Anger           16% 15% 16% 14% 17%             18%   18%     13%    18%    19%   18%    16%     11%

Fear            10% 11% 10% 10% 14%             8%    8%      10%    7%     11%   13%    12%     11%

                                                            Source: Amárach Research, December 2012
Economic Recovery Index                                                                                  18
Changing Moods: 3
   % of Irish adults – by TV service provider, electricity provider, health insurer and customers of
   other organisations: did you experience any of these feelings a lot of the day yesterday? Yes:
   December 2012
      December                         Saor Electric            Bord                         Irish
                     Total   Sky UPC                 Airtricity        VHI   Aviva Liberty         eircom
        2012                           -view Ireland            Gais                         Life

    Weighted Sample 1003 410 277 151           536      258    187     233   109     79      277    332
    Enjoyment        49% 51% 52% 51%          50%      52%     46% 58%       56%    47%      61%   53%

    Happiness        47% 47% 49% 47%          49%      43%     45% 56%       53%    45%      52%   47%

    Stress           45% 45% 45% 49%          44%      44%     51% 46%       33%    50%      32%   43%

    Worry            42% 45% 40% 42%          42%      40%     46% 37%       41%    34%      29%   38%

    Anxiety          31% 32% 34% 28%          30%      30%     37% 32%       29%    38%      29%   30%
    Boredom          25% 23% 23% 28%          25%      21%     27% 20%       18%    19%      20%   20%
    Physical Pain    20% 22% 16% 21%          22%      21%     15% 22%       15%    18%      20%   23%

    Sadness          18% 15% 20% 16%          17%      17%     21% 15%       11%    16%      14%   14%

    Anger            16% 15% 15% 19%          15%      17%     17% 13%       16%    10%      12%   14%

    Fear             10% 12% 9% 10%            9%      10%     14% 10%       12%     5%      9%    11%
Economic Recovery Index                                       Source: Amárach Research, December 2012 19
ERI Resources



                          We have created a dedicated resource
                          on the Amárach website for those
                          interested in exploring our Economic
                          Recovery Index further.

                          It includes links to previous issues as
                          well as to a spreadsheet containing
                          monthly values for all the component
                          parts of the ERI – and more besides –
                          going right back to April 2009.

                          There is also a link to a special data
                          visualisation facility we have created in
                          partnership with Delphi Analytics.




Economic Recovery Index                                               20
Drivers & Drinking
About Amárach

Amárach Research is an independent market
research agency, providing a full range of
research services to our Irish and international
clients. Amárach specialises in turning
information into insight; and insight into foresight.

Amárach‟s experienced team of 30 directors and
executives manage online, face-to-face and cati
surveys (through our call centre); as well as
qualitative research including focus groups, in-
depths and ethnographic studies. We also
delivers a world class field-only service to
universities and international agencies.

Over nearly 25 years, Amárach has pioneered
innovative research techniques and reported on
Irish social, lifestyle and tech trends since the
1980s. Amárach invests heavily in understanding
current Irish consumer and business trends, and
shares numerous, free reports and presentations
via our blog and slideshare sites, linked via our
main website: www.amarach.com
Trends Report




Call us on 01 410 5200 if you want your business to
             bounce forward to success:

          Mark Nolan Managing Director
      or Michael McLoughlin Chief Executive
            or Gerard O’Neill Chairman

for a confidential discussion about your needs and to
explore how we can help you succeed through world
                class market research.

           e. gerard.oneill@amarach.com
                 w. www.amarach.com
              b. www.amarach.com/blog
          t. twitter.com/AmarachResearch

Mais conteúdo relacionado

Mais procurados

Amárach Economic Recovery Index December 2016
Amárach Economic Recovery Index December 2016 Amárach Economic Recovery Index December 2016
Amárach Economic Recovery Index December 2016 Amarach Research
 
Threadneedle investments. perspectivas y visión general de los mercados en 20...
Threadneedle investments. perspectivas y visión general de los mercados en 20...Threadneedle investments. perspectivas y visión general de los mercados en 20...
Threadneedle investments. perspectivas y visión general de los mercados en 20...Observatorio-Inverco
 
Navigating stormy seas: Preparing for market volatility
Navigating stormy seas: Preparing for market volatilityNavigating stormy seas: Preparing for market volatility
Navigating stormy seas: Preparing for market volatilityJayme Lacour
 
The Global Economy No. 7 - October 31, 2011
The Global Economy No. 7 -  October 31, 2011The Global Economy No. 7 -  October 31, 2011
The Global Economy No. 7 - October 31, 2011Swedbank
 
Nordic Outlook February
Nordic Outlook February Nordic Outlook February
Nordic Outlook February The Benche
 
Amárach Economic Recovery Index November 2016
Amárach Economic Recovery Index November 2016 Amárach Economic Recovery Index November 2016
Amárach Economic Recovery Index November 2016 Amarach Research
 

Mais procurados (10)

Amárach Economic Recovery Index December 2016
Amárach Economic Recovery Index December 2016 Amárach Economic Recovery Index December 2016
Amárach Economic Recovery Index December 2016
 
Threadneedle investments. perspectivas y visión general de los mercados en 20...
Threadneedle investments. perspectivas y visión general de los mercados en 20...Threadneedle investments. perspectivas y visión general de los mercados en 20...
Threadneedle investments. perspectivas y visión general de los mercados en 20...
 
Putnam Volatility
Putnam VolatilityPutnam Volatility
Putnam Volatility
 
Navigating stormy seas: Preparing for market volatility
Navigating stormy seas: Preparing for market volatilityNavigating stormy seas: Preparing for market volatility
Navigating stormy seas: Preparing for market volatility
 
Unit V
Unit VUnit V
Unit V
 
The Global Economy No. 7 - October 31, 2011
The Global Economy No. 7 -  October 31, 2011The Global Economy No. 7 -  October 31, 2011
The Global Economy No. 7 - October 31, 2011
 
Nordic Outlook February
Nordic Outlook February Nordic Outlook February
Nordic Outlook February
 
Jwt austerity index q1 2013 final
Jwt austerity index q1 2013 finalJwt austerity index q1 2013 final
Jwt austerity index q1 2013 final
 
Amárach Economic Recovery Index November 2016
Amárach Economic Recovery Index November 2016 Amárach Economic Recovery Index November 2016
Amárach Economic Recovery Index November 2016
 
Market Watch December 2012
Market Watch December 2012Market Watch December 2012
Market Watch December 2012
 

Destaque

Amárach Economic Recovery Index December 2013
Amárach Economic Recovery Index December 2013Amárach Economic Recovery Index December 2013
Amárach Economic Recovery Index December 2013Amarach Research
 
RTE Frontline and Irish Daily Mail Survey November 2012
RTE Frontline and Irish Daily Mail Survey November 2012RTE Frontline and Irish Daily Mail Survey November 2012
RTE Frontline and Irish Daily Mail Survey November 2012Amarach Research
 
Closer to the Edge November 2011
Closer to the Edge November 2011Closer to the Edge November 2011
Closer to the Edge November 2011Amarach Research
 
Amarach Economic Recovery Index September 2012
Amarach Economic Recovery Index September 2012Amarach Economic Recovery Index September 2012
Amarach Economic Recovery Index September 2012Amarach Research
 
AIB Amarach Business 2020 Report
AIB Amarach Business 2020 ReportAIB Amarach Business 2020 Report
AIB Amarach Business 2020 ReportAmarach Research
 
Amárach Economic Recovery Index December 2011
Amárach Economic Recovery Index December 2011Amárach Economic Recovery Index December 2011
Amárach Economic Recovery Index December 2011Amarach Research
 

Destaque (6)

Amárach Economic Recovery Index December 2013
Amárach Economic Recovery Index December 2013Amárach Economic Recovery Index December 2013
Amárach Economic Recovery Index December 2013
 
RTE Frontline and Irish Daily Mail Survey November 2012
RTE Frontline and Irish Daily Mail Survey November 2012RTE Frontline and Irish Daily Mail Survey November 2012
RTE Frontline and Irish Daily Mail Survey November 2012
 
Closer to the Edge November 2011
Closer to the Edge November 2011Closer to the Edge November 2011
Closer to the Edge November 2011
 
Amarach Economic Recovery Index September 2012
Amarach Economic Recovery Index September 2012Amarach Economic Recovery Index September 2012
Amarach Economic Recovery Index September 2012
 
AIB Amarach Business 2020 Report
AIB Amarach Business 2020 ReportAIB Amarach Business 2020 Report
AIB Amarach Business 2020 Report
 
Amárach Economic Recovery Index December 2011
Amárach Economic Recovery Index December 2011Amárach Economic Recovery Index December 2011
Amárach Economic Recovery Index December 2011
 

Semelhante a Amarach Economic Recovery Index December 2012

Amárach Economic Recovery Index November 2012
Amárach Economic Recovery Index November 2012Amárach Economic Recovery Index November 2012
Amárach Economic Recovery Index November 2012Amarach Research
 
Amárach Economic Recovery Index January 2013
Amárach Economic Recovery Index January 2013Amárach Economic Recovery Index January 2013
Amárach Economic Recovery Index January 2013Amarach Research
 
Amárach Economic Recovery Index February 2017
Amárach Economic Recovery Index February 2017Amárach Economic Recovery Index February 2017
Amárach Economic Recovery Index February 2017Amarach Research
 
Amarach Economic Recovery Index July 2012
Amarach Economic Recovery Index July 2012Amarach Economic Recovery Index July 2012
Amarach Economic Recovery Index July 2012Amarach Research
 
Amarach Economic Recovery Index June 2012
Amarach Economic Recovery Index June 2012Amarach Economic Recovery Index June 2012
Amarach Economic Recovery Index June 2012Amarach Research
 
Amárach Economic Recovery Index March 2012
Amárach Economic Recovery Index March 2012Amárach Economic Recovery Index March 2012
Amárach Economic Recovery Index March 2012Amarach Research
 
Amárach Economic Recovery Index December 2014
Amárach Economic Recovery Index December 2014Amárach Economic Recovery Index December 2014
Amárach Economic Recovery Index December 2014Amarach Research
 
Amárach Economic Recovery Index March 2017
Amárach Economic Recovery Index March 2017Amárach Economic Recovery Index March 2017
Amárach Economic Recovery Index March 2017Amarach Research
 
Amarach Economic Recovery Index August 2012
Amarach Economic Recovery Index August 2012Amarach Economic Recovery Index August 2012
Amarach Economic Recovery Index August 2012Amarach Research
 
Amárach Economic Recovery Index November 2013
Amárach Economic Recovery Index November 2013Amárach Economic Recovery Index November 2013
Amárach Economic Recovery Index November 2013Amarach Research
 
Amárach Economic Recovery Index February 2015
Amárach Economic Recovery Index February 2015Amárach Economic Recovery Index February 2015
Amárach Economic Recovery Index February 2015Amarach Research
 
Amárach Economic Recovery Index October 2013
Amárach Economic Recovery Index October 2013Amárach Economic Recovery Index October 2013
Amárach Economic Recovery Index October 2013Amarach Research
 
Amárach Economic Recovery Index July 2017
Amárach Economic Recovery Index July 2017Amárach Economic Recovery Index July 2017
Amárach Economic Recovery Index July 2017Amarach Research
 
Amárach Economic Recovery Index January 2017
Amárach Economic Recovery Index January 2017Amárach Economic Recovery Index January 2017
Amárach Economic Recovery Index January 2017Amarach Research
 
Amárach Economic Recovery Index April 2017
Amárach Economic Recovery Index April 2017Amárach Economic Recovery Index April 2017
Amárach Economic Recovery Index April 2017Amarach Research
 
Amárach Economic Recovery Index November 2015
Amárach Economic Recovery Index November 2015Amárach Economic Recovery Index November 2015
Amárach Economic Recovery Index November 2015Amarach Research
 
Economic Recovery Index January 2018
Economic Recovery Index January 2018Economic Recovery Index January 2018
Economic Recovery Index January 2018Amarach Research
 
Amarach Economic Recovery Index May 2012
Amarach Economic Recovery Index May 2012Amarach Economic Recovery Index May 2012
Amarach Economic Recovery Index May 2012Amarach Research
 
Amárach Economic Recovery Index April 2012
Amárach Economic Recovery Index April 2012Amárach Economic Recovery Index April 2012
Amárach Economic Recovery Index April 2012Amarach Research
 
Amárach Economic Recovery Index July 2013
Amárach Economic Recovery Index July 2013Amárach Economic Recovery Index July 2013
Amárach Economic Recovery Index July 2013Amarach Research
 

Semelhante a Amarach Economic Recovery Index December 2012 (20)

Amárach Economic Recovery Index November 2012
Amárach Economic Recovery Index November 2012Amárach Economic Recovery Index November 2012
Amárach Economic Recovery Index November 2012
 
Amárach Economic Recovery Index January 2013
Amárach Economic Recovery Index January 2013Amárach Economic Recovery Index January 2013
Amárach Economic Recovery Index January 2013
 
Amárach Economic Recovery Index February 2017
Amárach Economic Recovery Index February 2017Amárach Economic Recovery Index February 2017
Amárach Economic Recovery Index February 2017
 
Amarach Economic Recovery Index July 2012
Amarach Economic Recovery Index July 2012Amarach Economic Recovery Index July 2012
Amarach Economic Recovery Index July 2012
 
Amarach Economic Recovery Index June 2012
Amarach Economic Recovery Index June 2012Amarach Economic Recovery Index June 2012
Amarach Economic Recovery Index June 2012
 
Amárach Economic Recovery Index March 2012
Amárach Economic Recovery Index March 2012Amárach Economic Recovery Index March 2012
Amárach Economic Recovery Index March 2012
 
Amárach Economic Recovery Index December 2014
Amárach Economic Recovery Index December 2014Amárach Economic Recovery Index December 2014
Amárach Economic Recovery Index December 2014
 
Amárach Economic Recovery Index March 2017
Amárach Economic Recovery Index March 2017Amárach Economic Recovery Index March 2017
Amárach Economic Recovery Index March 2017
 
Amarach Economic Recovery Index August 2012
Amarach Economic Recovery Index August 2012Amarach Economic Recovery Index August 2012
Amarach Economic Recovery Index August 2012
 
Amárach Economic Recovery Index November 2013
Amárach Economic Recovery Index November 2013Amárach Economic Recovery Index November 2013
Amárach Economic Recovery Index November 2013
 
Amárach Economic Recovery Index February 2015
Amárach Economic Recovery Index February 2015Amárach Economic Recovery Index February 2015
Amárach Economic Recovery Index February 2015
 
Amárach Economic Recovery Index October 2013
Amárach Economic Recovery Index October 2013Amárach Economic Recovery Index October 2013
Amárach Economic Recovery Index October 2013
 
Amárach Economic Recovery Index July 2017
Amárach Economic Recovery Index July 2017Amárach Economic Recovery Index July 2017
Amárach Economic Recovery Index July 2017
 
Amárach Economic Recovery Index January 2017
Amárach Economic Recovery Index January 2017Amárach Economic Recovery Index January 2017
Amárach Economic Recovery Index January 2017
 
Amárach Economic Recovery Index April 2017
Amárach Economic Recovery Index April 2017Amárach Economic Recovery Index April 2017
Amárach Economic Recovery Index April 2017
 
Amárach Economic Recovery Index November 2015
Amárach Economic Recovery Index November 2015Amárach Economic Recovery Index November 2015
Amárach Economic Recovery Index November 2015
 
Economic Recovery Index January 2018
Economic Recovery Index January 2018Economic Recovery Index January 2018
Economic Recovery Index January 2018
 
Amarach Economic Recovery Index May 2012
Amarach Economic Recovery Index May 2012Amarach Economic Recovery Index May 2012
Amarach Economic Recovery Index May 2012
 
Amárach Economic Recovery Index April 2012
Amárach Economic Recovery Index April 2012Amárach Economic Recovery Index April 2012
Amárach Economic Recovery Index April 2012
 
Amárach Economic Recovery Index July 2013
Amárach Economic Recovery Index July 2013Amárach Economic Recovery Index July 2013
Amárach Economic Recovery Index July 2013
 

Mais de Amarach Research

Future Skills for Ireland - An Amárach Presentation to IITD 2019
Future Skills for Ireland - An Amárach Presentation to IITD 2019Future Skills for Ireland - An Amárach Presentation to IITD 2019
Future Skills for Ireland - An Amárach Presentation to IITD 2019Amarach Research
 
CII Engagement with Charities Research 2019
CII Engagement with Charities Research 2019CII Engagement with Charities Research 2019
CII Engagement with Charities Research 2019Amarach Research
 
Mental Health and Emotional Wellbeing in Ireland 2019
Mental Health and Emotional Wellbeing in Ireland 2019Mental Health and Emotional Wellbeing in Ireland 2019
Mental Health and Emotional Wellbeing in Ireland 2019Amarach Research
 
The Brand Impact of Cause Marketing in Ireland 2018
The Brand Impact of Cause Marketing in Ireland 2018The Brand Impact of Cause Marketing in Ireland 2018
The Brand Impact of Cause Marketing in Ireland 2018Amarach Research
 
Economic Recovery Index June 2018
Economic Recovery Index June 2018Economic Recovery Index June 2018
Economic Recovery Index June 2018Amarach Research
 
Amárach Poll on E-Cigarettes June 2018
Amárach Poll on E-Cigarettes June 2018Amárach Poll on E-Cigarettes June 2018
Amárach Poll on E-Cigarettes June 2018Amarach Research
 
Economic Recovery Index May 2018
Economic Recovery Index May 2018Economic Recovery Index May 2018
Economic Recovery Index May 2018Amarach Research
 
Economic Recovery Index April 2018
Economic Recovery Index April 2018Economic Recovery Index April 2018
Economic Recovery Index April 2018Amarach Research
 
Economic Recovery Index March 2018
Economic Recovery Index March 2018Economic Recovery Index March 2018
Economic Recovery Index March 2018Amarach Research
 
The Latte Levy - An Amarach Research and Carr Communications Report 2018
The Latte Levy - An Amarach Research and Carr Communications Report 2018The Latte Levy - An Amarach Research and Carr Communications Report 2018
The Latte Levy - An Amarach Research and Carr Communications Report 2018Amarach Research
 
The Pharmacy Market Report 2018
The Pharmacy Market Report 2018The Pharmacy Market Report 2018
The Pharmacy Market Report 2018Amarach Research
 
Three Connected Ireland Report II
Three Connected Ireland Report IIThree Connected Ireland Report II
Three Connected Ireland Report IIAmarach Research
 
The Loyalty Market Report 2018
The Loyalty Market Report 2018The Loyalty Market Report 2018
The Loyalty Market Report 2018Amarach Research
 
Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018
Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018
Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018Amarach Research
 
Economic Recovery Index December 2017
Economic Recovery Index December 2017Economic Recovery Index December 2017
Economic Recovery Index December 2017Amarach Research
 
Economic Recovery Index November 2017
Economic Recovery Index November 2017Economic Recovery Index November 2017
Economic Recovery Index November 2017Amarach Research
 

Mais de Amarach Research (20)

Future Skills for Ireland - An Amárach Presentation to IITD 2019
Future Skills for Ireland - An Amárach Presentation to IITD 2019Future Skills for Ireland - An Amárach Presentation to IITD 2019
Future Skills for Ireland - An Amárach Presentation to IITD 2019
 
Future of Ireland 3
Future of Ireland 3Future of Ireland 3
Future of Ireland 3
 
Future of Ireland 2
Future of Ireland 2Future of Ireland 2
Future of Ireland 2
 
Future of Ireland 1
Future of Ireland 1Future of Ireland 1
Future of Ireland 1
 
CII Engagement with Charities Research 2019
CII Engagement with Charities Research 2019CII Engagement with Charities Research 2019
CII Engagement with Charities Research 2019
 
Mental Health and Emotional Wellbeing in Ireland 2019
Mental Health and Emotional Wellbeing in Ireland 2019Mental Health and Emotional Wellbeing in Ireland 2019
Mental Health and Emotional Wellbeing in Ireland 2019
 
The Brand Impact of Cause Marketing in Ireland 2018
The Brand Impact of Cause Marketing in Ireland 2018The Brand Impact of Cause Marketing in Ireland 2018
The Brand Impact of Cause Marketing in Ireland 2018
 
Economic Recovery Index June 2018
Economic Recovery Index June 2018Economic Recovery Index June 2018
Economic Recovery Index June 2018
 
Amárach Poll on E-Cigarettes June 2018
Amárach Poll on E-Cigarettes June 2018Amárach Poll on E-Cigarettes June 2018
Amárach Poll on E-Cigarettes June 2018
 
Economic Recovery Index May 2018
Economic Recovery Index May 2018Economic Recovery Index May 2018
Economic Recovery Index May 2018
 
Economic Recovery Index April 2018
Economic Recovery Index April 2018Economic Recovery Index April 2018
Economic Recovery Index April 2018
 
Economic Recovery Index March 2018
Economic Recovery Index March 2018Economic Recovery Index March 2018
Economic Recovery Index March 2018
 
The Latte Levy - An Amarach Research and Carr Communications Report 2018
The Latte Levy - An Amarach Research and Carr Communications Report 2018The Latte Levy - An Amarach Research and Carr Communications Report 2018
The Latte Levy - An Amarach Research and Carr Communications Report 2018
 
The Pharmacy Market Report 2018
The Pharmacy Market Report 2018The Pharmacy Market Report 2018
The Pharmacy Market Report 2018
 
Three Connected Ireland Report II
Three Connected Ireland Report IIThree Connected Ireland Report II
Three Connected Ireland Report II
 
Charities 2037
Charities 2037Charities 2037
Charities 2037
 
The Loyalty Market Report 2018
The Loyalty Market Report 2018The Loyalty Market Report 2018
The Loyalty Market Report 2018
 
Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018
Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018
Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018
 
Economic Recovery Index December 2017
Economic Recovery Index December 2017Economic Recovery Index December 2017
Economic Recovery Index December 2017
 
Economic Recovery Index November 2017
Economic Recovery Index November 2017Economic Recovery Index November 2017
Economic Recovery Index November 2017
 

Amarach Economic Recovery Index December 2012

  • 1. Economic Recovery Index An Amárach Research Briefing December 2012 additional analysis by: Main bank, supermarket, mobile network, daily newspaper, TV service provider, electricity provider, health insurer, other Economic Recovery Index © Amárach Research1
  • 2. Emotional Budget Our December ERI caught the Irish consumer at a stressful time – fieldwork literally coincided with the announcement of the Government‟s Budget 2013. This can be seen in the indices for positive and negative emotions in Ireland – the gap got a lot closer this month: not a good sign coming up to Christmas. Nevertheless, the key indicators for spending, saving and borrowing intentions did not deteriorate on the previous month: so maybe there‟ll be a Christmas surge at the shops yet. As a special Christmas present to our readers we have broken out our ERI measures by a range of sectors and companies so you can gauge how well your customers – and your competitors‟ – are doing at the end of 2012. Economic Recovery Index 2
  • 3. The Emotional Recovery We have been reporting our monthly Economic Recovery Index since April 2009. We set out three years ago to assess the psychological impact of the recession and to chart our „emotional progress‟ towards recovery alongside our „economic progress‟. Our tracking research has shown the remarkable emotional strength of the Irish people, who have consistently reported „happiness‟ and „enjoyment‟ as their two most frequently experienced emotions. This report summarises our Economic Recovery Index results from April 2009 to December 2012. The most recent fieldwork was conducted during 1st to 8th December 2012 inclusive. Economic Recovery Index 3
  • 4. A Matter of Measurement Every month we survey a representative, online sample of 1,000 adults and ask them to tell us which one statement „best describes the economic situation in Ireland right now‟ (listed below) Our ERI Index remained flat in December 2012, with nearly half feeling the economic situation in Ireland is getting worse: Nov’12: 0% Dec’12: 0% Nov’12: 3% Dec’12: 3% Nov’12: 47% Dec’12: 49% Nov’12: 20% Dec’12: 20% Nov’12: 30% Dec’12: 28% Economic Recovery Index 4
  • 5. The Economic Recovery Index Using the answers to the question on „stages of recovery‟ we have created the Economic Recovery Index, which ranges from 0 to 100 (0 = deep recession; 100 = back to peak). The ERI has continued to weaken steadily since July – though December‟s index is still up on December 2011: 30 25 20 15 10 5 0 Apr Jun July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec '09 '10 '11 '12 '12 Source: Amárach Research, December 2012 Economic Recovery Index 5
  • 6. Recovery Outlook 1 % of Irish adults who agree with each statement: Source: Amárach Research, December 2012 Economic Recovery Index 6
  • 7. Recovery Outlook 2 % of Irish adults who agree with each statement: Source: Amárach Research, December 2012 Economic Recovery Index 7
  • 8. Heads Down: 1 % of Irish adults who agree/disagree with the statement (by gender, household income & presence and age of children): “I feel I am financially comfortable enough to make it through the recession” Has No Child Child Under €30- €60- December 2012 TOTAL Male Female €30k €60k €90k+ Child Child Under Over €90k -ren -ren 17 17 Weighted Sample 1003 496 507 353 322 114 40 605 399 345 337 Strongly Agree 8% 9% 6% 4% 9% 13% 29% 7% 9% 6% 8% Slightly Agree 24% 27% 22% 16% 29% 41% 27% 23% 25% 18% 27% Neither/Nor 13% 14% 12% 12% 13% 11% 14% 13% 14% 15% 10% Slightly Disagree 26% 25% 27% 30% 26% 21% 20% 24% 28% 27% 23% Strongly Disagree 27% 24% 30% 37% 22% 13% 7% 30% 22% 32% 30% Source: Amárach Research, December 2012 Economic Recovery Index 8
  • 9. Heads Down: 2 % of Irish adults – by main bank, supermarket, mobile network and daily newspaper – who agree/disagree with the statement: “I feel I am financially comfortable enough to make it through the recession” Irish Dunne Voda Irish Irish December 2012 Total AIB BOI PTSB Tesco Stores Aldi O2 fone 3 Times Indo Daily Mail Weighted Sample 1003 357 302 156 360 184 171 237 365 90 205 210 68 Strongly Agree 8% 9% 9% 5% 8% 8% 5% 10% 7% 4% 14% 14% 7% Slightly Agree 24% 23% 26% 23% 26% 29% 21% 23% 25% 23% 31% 27% 18% Neither/Nor 13% 12% 12% 14% 13% 10% 11% 12% 15% 14% 13% 11% 15% Slightly Disagree 26% 27% 24% 19% 26% 27% 29% 31% 24% 17% 25% 28% 29% Strongly Disagree 27% 27% 24% 37% 26% 24% 31% 23% 28% 36% 15% 19% 26% Source: Amárach Research, December 2012 Economic Recovery Index 9
  • 10. Heads Down: 3 % of Irish adults – by TV service provider, electricity provider, health insurer and customers of other organisations – who agree/disagree with the statement: “I feel I am financially comfortable enough to make it through the recession” Saor Electric Bord Irish December 2012 Total Sky UPC -view Ireland Airtricity Gais VHI Aviva Liberty Life eircom Weighted Sample 1003 410 277 151 536 258 187 233 109 79 277 332 Strongly Agree 8% 8% 9% 7% 8% 8% 5% 11% 9% 9% 13% 9% Slightly Agree 24% 23% 26% 27% 24% 27% 22% 38% 33% 23% 33% 30% Neither/Nor 13% 12% 15% 12% 11% 15% 15% 9% 16% 11% 11% 12% Slightly Disagree 26% 22% 24% 34% 26% 27% 25% 22% 26% 26% 23% 23% Strongly Disagree 27% 33% 24% 19% 29% 20% 33% 18% 13% 29% 18% 24% Source: Amárach Research, December 2012 Economic Recovery Index 10
  • 11. Financial Sentiment Indicators % of Irish adults who agree with each statement: December 2010, 2011, 2012 & November 2012 I am more relaxed about I am saving a lot more Impact on: spending money than I than before because of the •Spending was a few months ago recession •Saving •Debt 11% 14% 16% 15% 23% 27% 25% 22% •Borrowing Dec'10 Dec'11 Nov'12 Dec'12 Dec'10 Dec'11 Nov'12 Dec'12 Paying off debts is my I would be happy to Now is a good time to main financial priority borrow from a bank if I buy a house for those need to who want to 58% 56% 53% 54% 61% 62% 55% 54% 21% 22% 22% 22% Dec'10 Dec'11 Nov'12 Dec'12 Dec'10 Dec'11 Nov'12 Dec'12 Dec'10 Dec'11 Nov'12 Dec'12 Source: Amárach Research, December 2012 Economic Recovery Index 11
  • 12. Spendthrift: 1 % of Irish adults who agree/disagree with the statement: “I am more relaxed about spending than I was a few months ago” Has No Child Child Under €30- €60- December 2012 TOTAL Male Female €30k €60k €90k+ Child Child Under Over €90k -ren -ren 17 17 Weighted Sample 1003 496 507 353 322 114 40 605 399 345 337 Strongly Agree 4% 5% 3% 3% 5% 5% 10% 4% 4% 5% 2% Slightly Agree 11% 11% 10% 9% 9% 18% 15% 10% 12% 9% 9% Neither/Nor 15% 15% 14% 12% 16% 19% 15% 14% 17% 9% 15% Slightly Disagree 28% 30% 26% 25% 34% 26% 39% 25% 32% 24% 27% Strongly Disagree 42% 37% 47% 51% 35% 32% 21% 47% 35% 51% 46% Source: Amárach Research, December 2012 Economic Recovery Index 12
  • 13. Spendthrift: 2 % of Irish adults – by main bank, supermarket, mobile network and daily newspaper – who agree/disagree with the statement: “I am more relaxed about spending than I was a few months ago” Irish Dunne Voda Irish Irish December 2012 Total AIB BOI PTSB Tesco Stores Aldi O2 fone 3 Times Indo Daily Mail Weighted Sample 1003 357 302 156 360 184 171 237 365 90 205 210 68 Strongly Agree 4% 4% 5% 3% 5% 4% 2% 3% 3% 3% 5% 7% 5% Slightly Agree 11% 13% 11% 8% 9% 11% 11% 11% 11% 9% 16% 9% 11% Neither/Nor 15% 14% 16% 14% 15% 15% 11% 17% 15% 12% 16% 16% 15% Slightly Disagree 28% 28% 28% 22% 32% 34% 24% 27% 28% 25% 33% 24% 21% Strongly Disagree 42% 41% 39% 52% 39% 36% 51% 41% 42% 49% 30% 43% 48% Source: Amárach Research, December 2012 Economic Recovery Index 13
  • 14. Spendthrift: 3 % of Irish adults – by TV service provider, electricity provider, health insurer and customers of other organisations – who agree/disagree with the statement: “I am more relaxed about spending than I was a few months ago” Saor Electric Bord Irish December 2012 Total Sky UPC -view Ireland Airtricity Gais VHI Aviva Liberty Life eircom Weighted Sample 1003 410 277 151 536 258 187 233 109 79 277 332 Strongly Agree 4% 4% 6% 3% 4% 4% 5% 4% 5% 5% 5% 4% Slightly Agree 11% 11% 10% 7% 11% 10% 11% 14% 13% 13% 15% 14% Neither/Nor 15% 11% 19% 19% 15% 15% 13% 18% 19% 12% 20% 17% Slightly Disagree 28% 28% 28% 28% 28% 31% 24% 34% 27% 29% 27% 28% Strongly Disagree 42% 45% 37% 43% 43% 39% 46% 30% 34% 41% 33% 37% Source: Amárach Research, December 2012 Economic Recovery Index 14
  • 15. The Mood of the Nation 1 Did you experience any of these feelings a lot of the day yesterday? % saying Yes: April 2009 to December 2012 70% 60% 50% 40% 30% 20% Enjoyment Happiness Stress Worry 10% 0% May May July July July Apr'12 Oct Oct Oct Jul Aug Oct Aug Aug Aug Jun Jan Jan Jan Nov Dec Sept Feb Mar Nov Dec Feb Mar Nov Dec Sept June June Feb Mar Nov Dec Sept June Sept Apr '09 Apr '10 Apr '11 May May Source: Amárach Research, December 2012 Economic Recovery Index 15
  • 16. The Mood of the Nation 2 Did you experience any of these feelings a lot of the day yesterday? % saying Yes: April 2009 to December 2012 40% 35% 30% 25% 20% 15% 10% Anxiety Sadness Pain Anger 5% 0% July July July Nov Feb Nov Nov Nov Feb Feb Sept Aug Sept Aug Aug Sept Aug Sept May May May May Jul Apr '11 Apr'12 Jun Jan Mar Jan Mar June Jan Mar June Oct Dec Oct Dec Oct Dec Oct Dec Apr '09 Apr '10 June Source: Amárach Research, December 2012 Economic Recovery Index 16
  • 17. Changing Moods: 1 Did you experience any of these feelings a lot of the day yesterday? % saying Yes: December 2012 Has No Child Child Under €30- €60- December 2012 TOTAL Male Female €30k €60k €90k+ Child Child Under Over €90k -ren -ren 17 17 Weighted Sample 1003 496 507 353 322 114 40 605 399 345 337 Enjoyment 49% 49% 49% 40% 53% 62% 65% 51% 47% 43% 56% Happiness 47% 45% 49% 39% 46% 62% 59% 46% 47% 44% 47% Stress 45% 43% 48% 45% 46% 46% 45% 43% 49% 49% 37% Worry 42% 40% 45% 49% 39% 39% 45% 43% 41% 50% 37% Anxiety 31% 26% 36% 32% 32% 33% 20% 31% 31% 35% 30% Boredom 25% 26% 23% 26% 20% 30% 28% 20% 32% 24% 16% Physical Pain 20% 19% 21% 20% 21% 21% 14% 22% 17% 20% 24% Sadness 18% 14% 21% 21% 17% 14% 10% 17% 19% 16% 17% Anger 16% 18% 14% 16% 13% 17% 21% 15% 17% 18% 13% Fear 10% 11% 10% 11% 11% 9% 16% 10% 11% 12% 8% Source: Amárach Research, December 2012 Economic Recovery Index 17
  • 18. Changing Moods: 2 % of Irish adults – by main bank, supermarket, mobile network and daily newspaper: did you experience any of these feelings a lot of the day yesterday? Yes: December 2012 Irish December Dunne Voda Irish Irish Total AIB BOI PTSB Tesco Aldi O2 3 Daily 2012 Stores fone Times Indo Mail Weighted Sample 1003 357 302 156 360 184 171 237 365 90 205 210 68 Enjoyment 49% 49% 51% 49% 47% 51% 45% 48% 52% 47% 57% 57% 48% Happiness 47% 49% 47% 43% 47% 50% 41% 48% 47% 45% 52% 51% 54% Stress 45% 49% 41% 48% 47% 42% 50% 45% 45% 52% 47% 43% 54% Worry 42% 46% 41% 38% 41% 42% 48% 46% 37% 44% 39% 40% 49% Anxiety 31% 30% 28% 31% 32% 31% 31% 32% 30% 36% 32% 27% 36% Boredom 25% 25% 24% 21% 25% 26% 27% 20% 23% 30% 22% 24% 29% Physical Pain 20% 24% 15% 20% 17% 21% 21% 19% 23% 20% 18% 16% 15% Sadness 18% 17% 17% 20% 20% 18% 14% 16% 19% 18% 16% 15% 14% Anger 16% 15% 16% 14% 17% 18% 18% 13% 18% 19% 18% 16% 11% Fear 10% 11% 10% 10% 14% 8% 8% 10% 7% 11% 13% 12% 11% Source: Amárach Research, December 2012 Economic Recovery Index 18
  • 19. Changing Moods: 3 % of Irish adults – by TV service provider, electricity provider, health insurer and customers of other organisations: did you experience any of these feelings a lot of the day yesterday? Yes: December 2012 December Saor Electric Bord Irish Total Sky UPC Airtricity VHI Aviva Liberty eircom 2012 -view Ireland Gais Life Weighted Sample 1003 410 277 151 536 258 187 233 109 79 277 332 Enjoyment 49% 51% 52% 51% 50% 52% 46% 58% 56% 47% 61% 53% Happiness 47% 47% 49% 47% 49% 43% 45% 56% 53% 45% 52% 47% Stress 45% 45% 45% 49% 44% 44% 51% 46% 33% 50% 32% 43% Worry 42% 45% 40% 42% 42% 40% 46% 37% 41% 34% 29% 38% Anxiety 31% 32% 34% 28% 30% 30% 37% 32% 29% 38% 29% 30% Boredom 25% 23% 23% 28% 25% 21% 27% 20% 18% 19% 20% 20% Physical Pain 20% 22% 16% 21% 22% 21% 15% 22% 15% 18% 20% 23% Sadness 18% 15% 20% 16% 17% 17% 21% 15% 11% 16% 14% 14% Anger 16% 15% 15% 19% 15% 17% 17% 13% 16% 10% 12% 14% Fear 10% 12% 9% 10% 9% 10% 14% 10% 12% 5% 9% 11% Economic Recovery Index Source: Amárach Research, December 2012 19
  • 20. ERI Resources We have created a dedicated resource on the Amárach website for those interested in exploring our Economic Recovery Index further. It includes links to previous issues as well as to a spreadsheet containing monthly values for all the component parts of the ERI – and more besides – going right back to April 2009. There is also a link to a special data visualisation facility we have created in partnership with Delphi Analytics. Economic Recovery Index 20
  • 21. Drivers & Drinking About Amárach Amárach Research is an independent market research agency, providing a full range of research services to our Irish and international clients. Amárach specialises in turning information into insight; and insight into foresight. Amárach‟s experienced team of 30 directors and executives manage online, face-to-face and cati surveys (through our call centre); as well as qualitative research including focus groups, in- depths and ethnographic studies. We also delivers a world class field-only service to universities and international agencies. Over nearly 25 years, Amárach has pioneered innovative research techniques and reported on Irish social, lifestyle and tech trends since the 1980s. Amárach invests heavily in understanding current Irish consumer and business trends, and shares numerous, free reports and presentations via our blog and slideshare sites, linked via our main website: www.amarach.com
  • 22. Trends Report Call us on 01 410 5200 if you want your business to bounce forward to success: Mark Nolan Managing Director or Michael McLoughlin Chief Executive or Gerard O’Neill Chairman for a confidential discussion about your needs and to explore how we can help you succeed through world class market research. e. gerard.oneill@amarach.com w. www.amarach.com b. www.amarach.com/blog t. twitter.com/AmarachResearch