This handout was used during Amani Channel's 2/10/2010 presentation for Women Intelligently Networking luncheon.

1. WIN With Web Video
Presented by: Amani Channel
@urbanreporter
@visualeyemedia
Have a plan before you produce any video:
• Write a treatment – What is the purpose, message, and needed
equipment
• Imagine what the finished video will look like
• Think about how the visuals and audio will be blended together
Video Production Basics:
• Camera, tripod, microphone are standard equipment
• For interviews, watch the audio and framing (the viewfinder is the eye)
• B-roll (footage) shoot wide, medium, and close ups
Editing:
• Your goal is to tell a creative, entertaining, an engaging story
• Pacing and rhythm is key (cadence)
• Less is more
• Keep it simple
• Use lower thirds
Communities:
• YouTube, Facebook, Vimeo, Blip.tv, Revver
• Cross promote using Twitter
• Tag your videos
Resources: www.reelseo.com, Amani Channel
REMEMBER
Social media is about sharing in the conversation; don’t ever hesitate to ask for
feedback or help.
Visual Eye Media
(404) 213-2121
www.visualeyemedia.com