Lecture for 10/3/13 Com 3340 Amani Channel, MA This lecture covers storytelling techniques and a narration exercise.

1. Digital Media Production
Com 3340
Amani Channel, MA

2. Schedule
Review
Present next assignment
Lecture Ch 8-9
Narration discussion/Exercise

3. Quiz
List three production positions and explain what they
do.
How does covering a news story differ from
production a commercial?
A video script has a left/right format. What
information goes on each column?
What cable is needed to connect a tape deck to a
computer?
What is the name for the beginning and end of an
edit point.

4. Chapter 8
Live programming – Airs as it is happening. Sporting
events, news, some entertainment shows (American
Idol finale).
Live on tape – Event is taped as the live action occurs.
Talk shows, most award shows, cooking shows.
Illusion of real time – Sequence of shots that are
edited into one seamless action.
Ellipsis of time – Time sequence is broken

5. Time (con’t)
Defying time – Story breaks the real time relationship
(documentaries, slow or fast motion effects, movies
like Pulp Fiction, Momento)

6. Chapter 9 – Linear
Structure
Linear structure – Arranging the edits so that the
final story unfolds in a straight line through time.
Sequence units of media (audio, photos, video)
Key Questions
Are you building meaning in a logical way?
Do the movements and action and color flow
seamlessly?
Which unit is revealed first, second, last?
How are the units paced? Is there a rhythm?

7. Structure
Structure begins in preproduction
Style approaches:
Continuity – Linear, logicalcchronological
Montage – A group of shots that give general meaning
Verbally driven – Narrator or soundbites

8. Narrating
Your voice is a powerful tool
Your tone, voice quality, and pacing will give meaning
to your story.
Volume How load/soft
Pace: How slow/fast
Pronunciation: Saying the words correctly
Inflection: Emphasizing the right words

9. Narrating
Always:
Read your copy out load a few times
Review hard to pronounce words/phrases
Record two to three good takes of entire copy
Mark the copy

10. In Class Assignment
You will be provided with a script
Mark copy, practice, and record using Adobe
Audition (sound booth)
Export mp3 to a flash drive