1. TCOM 4170 Spring 2014
Video Production
Amani Channel, MA
Lecture #7

2. Remember
• Goal is to create interesting stories
• Tell narratives
• Learn professional video production techniques
• Composition
• Lighting
• Audio
• Editing

3. Next Assignment Due April 2
 Create a promotional business narrative
 Identify a local business, contact owner, offer to create a
documentary styled promo video. (visual businesses are best)
 Record good sound
 Capture appropriate visuals
 Edit to tell the story
 Use company logo/colors for graphics
 Three person team/producer/writer – cameraperson –editor
 Proposals due next week. (Who is the Client, 5ws. H?)

4. The Story
 How to create a good visual story
 Focus on the story
 Research
Look for other videos that you like
Learn about the subject
Identify important messages
 Plan
Develop a script/outline/shot sheet

5. The Shoot
 Shoot
Capture high quality visuals
Wide shot – Establish location
Medium shot – General footage
Close Up – Specific action
Cutaway – hands/other close ups/cuts away from the action
Shoot 10-15 seconds of well composed video
 Capture great sound

6. The Edit
 Review/log your sound with time code (write it out)
 Write a script with visual and audio instructions: Include time code
reference for the editor.
 Edit according to the script
 Selecting edits:
I want to see still well framed shots
I want to see sequences (wide to medium/medium to close)
I want pacing (edit to the breath)
 Chose your best sound bites and b-roll and keep it concise
 No transitions

7. The Art of Storytelling
 Watch the news
Good stories start with a person (personalize)
Get into the issue
Have some resolution
 News Example
http://www.myfoxatlanta.com/story/25051712/spruce-up-
cobb-countys-oldest-elementary-school#axzz2wyGdRhYC
 Interview only narrative (32 Kids)
https://www.youtube.com/watch?v=pTFL9l5SkDU

8. The Art of Storytelling
 Online Student

9. The Art of Storytelling
 Online Student
http://www.schooltube.com/video/e35e891155dd4e59a551/K
emp%20Primary%20School%20Connects%20with%20NASA
's%20Kennedy%20Space%20Center
 Thoughts?

10. What I Expect
1. A thought out production
2. Basic command of videography
3. Basic editing/storytelling
4. A proposal, script, shot sheet