First Lecture - Fall '13 Kennesaw State University Comm 3340 Digital Media Production Professor Amani Channel, MA

1. Digital Media Producion
Comm 3340
Kennesaw State University – Fall 2013
Professor Amani Channel, MA

2. Class Summary
Introduction
Syllabus
Media Discussion
Chapter 1
Chapter 2
Assignment #1

3. Amani Channel, MA
Adjunct Professor
PR
Broadcast Journalist
Award-Winning Producer
Social Media Practitioner

4. Syllabus
Be professional
Meet deadlines
Be accountable
Be informed
Be ethical
Be a team player
Be the best

5. Why is Media Important?

6. What is Digital Media?
Courtesy:
https://research.usc.edu/files/2012/11/digital-
media-tree.jpg

7. Master Storytelling
Imagined events enacted by made up character
Taught or shared information or messages
Interpreting an idea
Observing life
Art

8. Factors
Know your audience
Match the medium to the message
Convergence
Question: You have a story to tell, what’s the best
way to tell it?
Traditional production vs. Outside of the box

9. Content
Fiction
Nonfiction
Narrative
Documentary
Nonnarrative
Linear
Nonlinear: Freely defies time and place

10. Production Process
Preproduction: Planning
Production: Shoot
Postproduction: Edit
Proposal: Buy in/funding/support
Synopsis/Treatment: Summary of the plot/detailed
telling of the story without dialogue
Pitch: Producer shares vision with decision makers

11. Proudction Process
Budget
Permissions
Insurance
Personnel – Executive Producer, Producer, Director,
director, writer, shooter, editor, caterer

12. Script/Preproduction
Screenplay format p.18
Shooting Script – Breaks down all shots and angles
Fully Scripted – Every word said and shot
Run-down Describes content, without words
Semiscripted- Fully scripted with ad libbing
Script outline – Locaons and general shots
Storyboard –
Flowchart –Visualises nonlinear projects

13. Ethics and Legal Issues
“With power goes responsibility”
Production ethics – Insulting, stereotypes, subjects
prompted.
Postproduction Ethics – Digital manipulation, green
screen.
Cultural sensitivities

14. Ethics and Legal Issues
Copyright: 70 years after creators death
Public domain: used without permission
Fair use: Critique, news, academic
Copyrighted Music: Visuals – synchronization rights,
audio only mechanical rights
Creative Commons: Digital Media –
Attribution/Noncommercial
Talent/Location releases

15. Questions?

16. What is a Frame?

17. TV Aspect Ratio

18. Letter Box vs Pillarbox

19. Know Your Shots
ECU – extreme close up
CU – close up
MCU – medium close up
MS – medium shot
MLS – medium long shot
LS – long shot
WS – wide shot p.35

20. Framing
Symmetrical balance: Scene is balanced
Rule of thirds: Visual guide for a pleasing
composition
Lookspace: Implied weight of a person’s gaze
Leadroom: Balances momentum of movement
Headroom: Small space above the head

21. Photography Basics
Exposure – how much light is the image exposed to
underexposed=not enough light overexposed too
much light
Aperture – measured in f-stop – controls the size of
the opening that allows light to come through the
lens.
http://www.exposureguide.com/photography-
basics.htm

22. First Assignment
Group - 2/Solo
Photo Essay
Real life news – event – person
Write up
Shoot 6-8 photos that tell a story
Use proper framing and composition techniques watch
light
Project must be approved