Pioneering social Government case studies from USDA: Innovative, Transmedia Engagement to Improve Health and Fight Obesity Unlocking Data and Information to Empower Stakeholders Connecting with Stakeholders, Personifying a Bureaucracy

1. Social Media Case Studies @USDA
Amanda Eamich
Director of Web Communications
U.S. Department of Agriculture
@usda I @amandare l amanda.eamich@oc.usda.gov
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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2. Social Media Strategy
• And – Also: Integrated with and
complimentary to traditional outreach
• Connect, understand, engage with
stakeholders
• Add value, where and when it is important to
them
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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3. First things first…
Start with and return to the
mission
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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4. Things to Consider
• Staff resources and capacity
• Familiarity with tools/platform
• Awareness of target audience and
narratives, perceptions
• Commitment to the strategy
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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5. Improving Health
and
Fighting Obesity
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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6. Innovative Engagement
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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7. And a bit of fun…
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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8. Data Visualizations
Economic Research Service: Food Desert Locator
http://www.ers.usda.gov/data/fooddesert/index.htm
http://blogs.usda.gov/2011/01/19/mapping-the-food-environment/
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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9. Public Data, Private Application
www.snapretailerlocator.com
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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10. Agricultural Marketing Service:
Farmers Market Directory
http://apps.ams.usda.gov/FarmersMarkets/
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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11. USDA Blog
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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12. • Style v. Metro or
Business
• Personal, local, relevant
• One source, many
voices
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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13. U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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14. USDA on the Web
http://www.usda.gov/newmedia
www.USDA.gov/blog/
http://twitter.com/#!/usda
http://www.facebook.com/USDA
http://www.flickr.com/photos/usdagov
http://www.youtube.com/usda
And, me: amanda.eamich@oc.usda.gov l LinkedIn.com/aeamich l
@amandare l GovLoop.com/amanda30
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
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15. Policy and Guidance
• USDA’s New Media Policy:
http://go.usa.gov/WbE
• New Media Request Form:
http://go.usa.gov/Wby
U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of
Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
of Agriculture