This deck is for an advertising/marketing campaign for the Greentree Restaurant and Bar.

2. Problems Increase lunch crowd Expand awareness locally

3. About the Greentree Family restaurant Caters to wide audience Variety of services

4. Strategy Statement To create an integrated marketing communication campaign that will expand the Greentree’s lunch business

5. Integrated marketing campaign

6. Brand Image

7. Tactics Carry out menus Promotional Special Print & web advertising Summer event

8. Carry out menus

11. To Go Menus College of Mount Saint Vincent 6301 Riverdale Avenue Bronx, NY, 10471 Manhattan College 4513 Manhattan College Parkway Bronx, NY 10471 Escape Salon & Wellness Spa 5908 Riverdale Avenue Bronx, NY, 10471 Skyview Apartments 5701 Arlington Avenue Bronx, NY, 10471 Riverdale Park Apartments 5414 Arlington Avenue Bronx, NY, 10471 A&P Grocery Store 5661 Riverdale Avenue Bronx, NY‎, 10471

12. To Go Menus

13. To Go Menus

14. Promotional special

16. Promotional Special

17. Web Presence Facebook recommendations Add pictures of restaurant Advertise private party room Advertise promotional specials Provide access to menu Link to website List live events

18. Web Presence Facebook recommendations Add pictures of restaurant Advertise private party room Advertise promotional specials Provide access to menu Link to website List live events

19. print & web Advertising

20. Riverdale Press Printed weekly Circulates 10,000 copies every week Subscribers Newsstands & retail outlets

21. Riverdale Press

22. Riverdale Press Service Guide; In-column ads (Text Ad) $136, minimum of 10 weeks

23. Riverdale Press Classified 1 time: $26.35 per column inch 4 times: $24.40 per column inch 13 times: $23.05 per column inch 26 times: $21.00 per column inch Classified 1 color: $130 4 color: $250

24. Facebook

25. Facebook Targeting Demographics 18+ Males & Females 10 miles of Riverdale 187,040 25 miles of Riverdale 4,351,960

27. Summer event