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Web strategy-updatedjms
1.
What's a Web
Strategy and Why Do I Need One?
2.
3.
Got Questions? Use
GoToWebinar “Chat” or “Ask a Question” Twitter: use @Hall_Web
4.
5.
Strategy Vs. Tactics
6.
What Makes a
Strategy? Goals Measurement Tactics Adjustment
7.
Goals Increase Sales
Manage Reputation Spread a Message Build a Community Build Relationships
8.
Measurement Traffic Goal
Completion Trends Stickiness
9.
10.
11.
12.
13.
14.
http://www.flickr.com/photos/16230215@N08/2837128711/ Adjustment -
Tuning Up "The only real mistake is the one from which we learn nothing." - John Powell
15.
16.
17.
18.
19.
20.
21.