Measuring and Tracking Your Social Media Efforts

Measuring and Tracking Your Social Media Efforts Photo credit: http://www.flickr.com/photos/caitra_/4995924286/sizes/l/in/photostream/

Who We Are Amanda O'Brien VP Marketing [email_address] ,[object Object],[object Object],[object Object],@Hall_Web @amanda_pants

Got Questions? ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Networking

Your Social Media Success depends... ,[object Object],[object Object],[object Object],[object Object],No one size fits all here! Photo credit: http://www.flickr.com/photos/jeffhester/2434283985/

Why Measure Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/ppdigital/2327029777/sizes/l/

Where to start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ You’ve got to be very careful if you don’t know where you are going, because you may never get there.”

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What are you using social media for? Photo credit: http://www.flickr.com/photos/karola/3623768629/sizes/m/in/photostream/

Getting started Setting objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Popularity – Reach - Volume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy to Engage ,[object Object],[object Object],[object Object]

Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/30lines/4986882637/sizes/m/in/photostream/

Determine Key Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurable Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ROI is Easy ( + ) x Return on Investment Ratio of value received to the actual cost over a base period of time Resources x Rate Return = ROI Time spent (track it) Talent & Technology Rate Money in the bank

Outcome ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job opening Twitter campaign # Tweets # RT, @s Landing pg views # applicants & New hire

Free Measurement Tools 1. Google Analytics 2. Facebook Insights 3. Feedburner 4. Flickr 5. YouTube analytics

6. Twitter Search 7. Hootsuite 8. Blog/Wordpress analytics 9. Social Mention Free Measurement Tools

Free Measurement Tools 10. URL Shorteners with tracking and 301 directs bit.ly

Paid Measurement Tools ,[object Object],[object Object],[object Object],[object Object]

Don't ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get Started! ,[object Object],[object Object],[object Object],[object Object],[object Object],Follow Hall: Hall_Web Follow Amanda: amanda_pants KD Paine: http://kdpaine.blogs.com/ Brian Solis - Engage Photo credit: http://www.flickr.com/photos/magnetbox/3516727523/sizes/s/in/photostream/

Measuring and Tracking Your Social Media Efforts

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Measuring and Tracking Your Social Media Efforts