Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. This webinar shows you what you need to know to get started with an effective email campaign today!

1. Making Email Marketing Work For You

4. Email Marketing

6. Is that too much email? Photo credit: http://www.flickr.com/photos/xverges/3059769274/

7. So is that too much email? Chart credit: http://www.epsilon.com/pdf/Epsilon_Branding_Study_Retail_022009.pdf 84% of people enjoyed receiving email from a company when they registered for it, even if they didn’t read it right away. This is up from just 69% in 2005. Email users are, in general, more receptive than ever to receiving permission-based commercial email, but are also more savvy and wary of being exploited.

23. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Email is the #1 thing people use on the Internet People want company emails they sign up for Consumers are making split second decisions on your message Tracking lets you measure your success and where you need improvement Build trust, generate inbound links Having conversations WITH consumers not AT them Add value – information your customers want To be successful you need a strategy and measurable goals Photo credit: http://www.flickr.com/photos/raeallen/13943119/in/set-340352/