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No MNC in India For Internet Marketing
Internet marketing doesn’t mean …
But it means …
Exploring your product or website online
There are 7 Wh-words associated with internet
marketing.
 What
 Why
 Who
 When
 Where
 How
 How much
 Also known as web-marketing, online
marketing, i-marketing.
 Internet marketing is to explore product,
knowledge, business.
 It is about having an error free website &
promote it through various online platforms.
 SEO
 SEM
 SMO
- Main object of all these factors is to boost
ranking of a website on search engines.
- These factors play role for ON-PAGE and OFF-
PAGE activities of a site.
Technique to enhance ranking of a website on
search engines…
SEM technique is used to advertise product or
website on search engines.
SEM
SEO / ORGANIC
PPC / PAID
 It is a long term process
 Not require too much investment
 Most popular and effective
 PPC advertisement is specially run by search
engines.
 Quick time process
 Need good budget
 Focus on building website/product
reputation on SOCIAL NETWORKS.
 Goal is to drive traffic from social sites, as
well as let people know about
us, product, website.
 Daily internet users are increasing
 According reports spread over internet, since
2006-2007 number of internet users is
doubled than forever.
 Maximum People are online in the
world, more than 2 billion daily internet
users.
 So, good to work in web marketing.
Source : SPOTONPR
 One more advantage of internet marketing is
that we can have detailed analysis how many
people are getting in contact with us.
 Google analytics help In this.
 Main drawback of Offline marketing is that we
can’t analysis how many people listening
about us on Radio, T.V. etc.
 No age limitation
 Needn’t to be highly qualified, educated
 Basic computer knowledge and English
language
 Good opportunity for students
 It is a process, not an event. So it takes time.
 For bloggers, about 1.5 – 2 years require to
get some success here.
 For business/product sites, it takes around 3
- 4 months.
 Any kind of business can be successful on
internet by targeting proper areas.
 Use local domain extensions (.in, .uk) for
local business.
 Development and design of website, A big
factor in online marketing …
 Keyword – Search query
 Keyword types
(i.) Generic Keywords
Example :- Apple iPhone
(ii.) Long Tail Keywords
Example :- Apple iPhone Specs
 Keywords analysis
 Title
 Description
 URL
 It tells about the what user will get on web-
page
 It describes what the web-page is all about.
 The web address of a web page.
 Content is king in internet marketing
 Content has to be original
 Full informative
 Lengthy, recommended 300+ words
(Not a thumb rule)
 Its goal to create backlinks for website.
 To drive more traffic on site.
 Build Authority / Branding
 Create online network
 Blog Commenting
 Web Directory Submission
 Social Bookmarking
 Top Tip : Create backlinks to your site’s
relevant niche.
 Maximum people are online, so good
chances to get success.
 People buy and sell things online
 Like Angara brand, success can be achieved
 Thousand of dollars you can generate every
month.
 Moneybies.com
 Myluxidream.com
 Good opportunity for business people to get
more exposure
 Excellent way for students to get good
carrier ahead
 Top way to get fame and money
 Share Your Views and Thoughts with Me.
 If you think it is good and beneficial for your
friends & colleagues, you can share with
them.
 Sharing on social media network, enhances
your social and market value… 
- AMAN BANSAL
AmanBansal.com

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Introduction to Internet Marketing

  • 1.
  • 2. No MNC in India For Internet Marketing
  • 4. But it means … Exploring your product or website online
  • 5. There are 7 Wh-words associated with internet marketing.  What  Why  Who  When  Where  How  How much
  • 6.  Also known as web-marketing, online marketing, i-marketing.  Internet marketing is to explore product, knowledge, business.  It is about having an error free website & promote it through various online platforms.
  • 7.  SEO  SEM  SMO - Main object of all these factors is to boost ranking of a website on search engines. - These factors play role for ON-PAGE and OFF- PAGE activities of a site.
  • 8. Technique to enhance ranking of a website on search engines…
  • 9. SEM technique is used to advertise product or website on search engines.
  • 11.  It is a long term process  Not require too much investment  Most popular and effective
  • 12.  PPC advertisement is specially run by search engines.  Quick time process  Need good budget
  • 13.
  • 14.  Focus on building website/product reputation on SOCIAL NETWORKS.  Goal is to drive traffic from social sites, as well as let people know about us, product, website.
  • 15.
  • 16.
  • 17.  Daily internet users are increasing  According reports spread over internet, since 2006-2007 number of internet users is doubled than forever.  Maximum People are online in the world, more than 2 billion daily internet users.  So, good to work in web marketing.
  • 19.  One more advantage of internet marketing is that we can have detailed analysis how many people are getting in contact with us.  Google analytics help In this.  Main drawback of Offline marketing is that we can’t analysis how many people listening about us on Radio, T.V. etc.
  • 20.
  • 21.  No age limitation  Needn’t to be highly qualified, educated  Basic computer knowledge and English language  Good opportunity for students
  • 22.  It is a process, not an event. So it takes time.  For bloggers, about 1.5 – 2 years require to get some success here.  For business/product sites, it takes around 3 - 4 months.
  • 23.
  • 24.  Any kind of business can be successful on internet by targeting proper areas.  Use local domain extensions (.in, .uk) for local business.
  • 25.  Development and design of website, A big factor in online marketing …
  • 26.  Keyword – Search query  Keyword types (i.) Generic Keywords Example :- Apple iPhone (ii.) Long Tail Keywords Example :- Apple iPhone Specs  Keywords analysis
  • 28.  It tells about the what user will get on web- page
  • 29.  It describes what the web-page is all about.
  • 30.  The web address of a web page.
  • 31.  Content is king in internet marketing  Content has to be original  Full informative  Lengthy, recommended 300+ words (Not a thumb rule)
  • 32.  Its goal to create backlinks for website.  To drive more traffic on site.  Build Authority / Branding  Create online network
  • 33.  Blog Commenting  Web Directory Submission  Social Bookmarking  Top Tip : Create backlinks to your site’s relevant niche.
  • 34.  Maximum people are online, so good chances to get success.  People buy and sell things online  Like Angara brand, success can be achieved  Thousand of dollars you can generate every month.
  • 36.
  • 37.
  • 38.  Good opportunity for business people to get more exposure  Excellent way for students to get good carrier ahead  Top way to get fame and money
  • 39.  Share Your Views and Thoughts with Me.  If you think it is good and beneficial for your friends & colleagues, you can share with them.  Sharing on social media network, enhances your social and market value…  - AMAN BANSAL