This document summarizes digital trends in the fashion industry. It discusses how social media is being used to broadcast runway shows live and engage audiences. It explores how crowdsourcing and curation online allows for more interactive experiences when shopping both in stores and remotely. New technologies like interactive mirrors, mobile devices, and video are changing how people browse, try on, and purchase fashion items in both physical and digital spaces.

1. Digital Trends for Fashion

2. @amalucky
Social Media for @TheNextWeb

3. In Fashion one day you
are in and the next
you are out

4. The
Reinvention
of
Runway Shows

5. Backstage

6. Oscar de la Renta:
Live from the Runway on Tumblr

7. Oscar de la Renta
Pin the bride!

8. Burberry
The Art of Instagram

9. GIFs are bananas!

10. Deal with it
Front Row

11. The Show

12. Holograms are HOT!

13. Trunk Shows
make a comeback

14. Crowdsourcing
Curation

15. Buzz
Connection
Insights

16. Curated
Commerce

21. Mixing
Online
& Off line

22. Interactive dressing rooms
& mirrors

24. In-store use of iPad
& Mobile

25. Interactive
store windows

27. Interacting with
products

29. Shop
from anywhere

30. Click
& shop

31. ● Polyvore
● Fancy
● Pinterest
● Pinshoppr
● Lyst
● Svvply

32. Tablets
& Mobile
So bored! Wish I had an iPad
so I could shop!

33. Smartphones are used
for activities on-the-go:
● “Locating a store” (73% vs. 42% for
tablets )
● “using a shopping list while
shopping” (42% vs. 16% for tablets)
● “redeeming a mobile coupon” (36%
vs. 11% for tablet owners)
survey conducted by Nielsen in Q1 2012,

35. Video... made the fashion star?

36. ● Social Video Networks
● Shoppable Videos
● Interactive TV

38. Summary
THE REINVENTION OF RUNWAY SHOWS
Backstage* Front Row * The Show * Shop
straight from the runway
CROWDSOURCING & CURATION
Crowdsourcing * Curated commerce
MIXING ONLINE & OFF LINE
Interactive dressing rooms & mirrors * In-store
use of iPads & mobile * Interactive store
windows * Interacting with products
SHOP FROM ANYWHERE
TABLETS & MOBILE
VIDEO

39. Questions
?

42. Thank you!

43. Credits
Life photo archive hosted by Google
Heidi Klum wallpaper
Anna Wintour
Heidi Klum