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Location-based social apps for marketers

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Overview of some of the new location-based apps and how marketers are starting to use them

NegóciosTecnologia
1 de 14
[object Object],[object Object],[object Object],Location-based social apps for marketers February 1, 2010
What’s geolocation? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile local faceoff Discover the world around you Helps you find new ways to explore your city Go out. Go discover. Go share. Real people. Real reviews. The simple way to keep up with friends and places See where your friends are right now
“ I think both Foursquare and Gowalla are great apps – using the real world as the backdrop for a game is a lot of fun,” -- Loopt CEO Sam Altman Source: Mashable
Foursquare ,[object Object],[object Object],[object Object]
Foursquare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Foursquare for business ,[object Object]
Location data ,[object Object],[object Object]
Why brands should pay attention ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tasti D-Lite social media rewards program ,[object Object],[object Object],[object Object],[object Object]
Bravo TV ,[object Object],[object Object],[object Object],Source: New York Times, January 31, 2010
Incase and Gowalla ,[object Object],[object Object],Sources: Gowalla blog, thefutureofads.com
A few other geo-marketing things to watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertisers -- both local and national -- would be smart to start thinking about their "location" strategies while there's still a relatively open playing field. By taking advantage of mobile platforms like Foursquare, ones that engage and offer incentives to consumers within the proverbial "last 50 feet," businesses can bring all the advantages of the social web to their front door. -- AdAge, August 2009

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Location-based social apps for marketers

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  • 3. Mobile local faceoff Discover the world around you Helps you find new ways to explore your city Go out. Go discover. Go share. Real people. Real reviews. The simple way to keep up with friends and places See where your friends are right now
  • 4. “ I think both Foursquare and Gowalla are great apps – using the real world as the backdrop for a game is a lot of fun,” -- Loopt CEO Sam Altman Source: Mashable
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  • 14. Advertisers -- both local and national -- would be smart to start thinking about their "location" strategies while there's still a relatively open playing field. By taking advantage of mobile platforms like Foursquare, ones that engage and offer incentives to consumers within the proverbial "last 50 feet," businesses can bring all the advantages of the social web to their front door. -- AdAge, August 2009