Social media marketing uses social media platforms to positively influence consumers toward a brand or product. The goal is to create conversations that drive conversions, such as purchases, newsletter subscriptions, or other desirable actions. Unlike traditional media which is a monologue, social media allows for a dialogue. It helps build customer relationships through benefits like customer acquisition, loyalty, and service. While it was once thought there was no return on social media marketing or that it was just a fad, social media can in fact provide cost-effective marketing opportunities for businesses.

1. Social Media Marketing
Khushbu Pandya (Founder of Konvophilia
Communications & Author of WEAVE Model)

2. What is Social Media?

3. What is Social Media Marketing?
 Social media marketing (SMM) uses social media
platforms, to positively influence consumers toward a
website, company, brand, product, service, or a person.
 The focus of social media marketing is to create
“conversations into conversion”.
 Conversion can be in terms of various consumer actions,
such as the purchase of a product, subscription to a
newsletter, registration in an online community, or some
other desirable activity.

4. What is different in this marketing
channel?
The old communication
model
was a monologue. The new communication
model
is a dialogue.

5.  Traditional Media – Controls the Content sent to
audience – e.g. Newspapers, Television, Radio, etc
 Social Media – Co-creation of Content
 Traditional Media – dictatorial approach
 Social Media – discussion approach
 Traditional Media- paid platforms
 Social Media – free platforms
Can you name few more ? ? ?

6. Why Social Media Marketing?
Because

7. Because…
 Social Media helps building
CUSTOMER
RELATIONSHIPS

8. Hence :

9. Benefits of Social Media Marketing to
Businesses:
Busines
s
Loyalty
Building
Public
Relations
Recruting
Employes
s
Customer
Acquisition
Customer
Service
Thought
Leadershi
p

10. Some more benefits of SMM
 Helps in creating new business relationships and
maintaining old ones.
 Helps to stay updated with what customers are
talking about your brand / business.
 In contrast to other marketing channels, social media
marketing is cost-saving, effective and efficient.
 Increases your global reach.
 Helps in co-creating content with other people as
well as your own clients/customers.
 Helps in achieving growth, visibility, trust and loyalty.

11. Some facts:

14. Social Media Marketing Myths

15. There is No Return in Social Media
Marketing
Social Media is Free
Social Media is Just a Fad

16. THANK YOU
 Let’s get Social !
 Find my whereabouts @ www.khushbupandya.com
 You can email me directly at
info@khushbupandya.com
 Interested in learning more about Social Media?
- Review my latest Book – WEAVE Model @
www.facebook.com/weavemodel