The document provides 10 tips for building a great LinkedIn profile: 1) Don't just copy your resume, 2) Include a professional photo, 3) Complete your profile, 4) Use keywords related to your work, 5) Write an engaging tagline, 6) Create a custom URL, 7) Write an attention-grabbing summary, 8) Make your profile public, 9) Showcase additional work experiences, and 10) Request meaningful recommendations. Following these tips will help optimize your profile for networking and career opportunities.

1. 10 Tips to build a
great profile on

2. Instead, describe your experience
and abilities as you would to
someone you just met.
And write for the internet and mobile
screen, in short blocks of copy with
visual or textual signposts.
#1: Don’t cut and paste your CV

3. Help people remember you by adding a professional
looking photo. LinkedIn data shows that profiles with
photos are 7X more likely to get an inmail response.
VS
#2: Upload a profile picture

4. #3: Complete your profile to 100%
Use the profile strength
meter on the right of your
LinkedIn profile as a guide.
Members with complete profiles will have the advantage of
their LinkedIn profile appearing top of google search result

5. .
SEO (Search Engine Optimisation)
is key. Optimise your profile with
keywords related to your work and
the opportunities you want.
If you’re looking for a job, think like
a recruiter and what they would
search for. Look at job descriptions
for ideas.
#4: Include Keywords

6. See that line of text under your name? It’s the first thing
others see in your profile, and forms viewers’ first impression.
Key in what you think represents you (personally or
professionally. Or if your company’s brand is strong enough,
your company and title may be sufficient.
#5: Write a personal tagline

7. Create a easy-to-type vanity URL so that you can include
your LinkedIn profile URL in your email signature namecard
Namecard Email Signature
#6: Create a vanity URL
linkedin.com/in/alvinkan

8. Use the Summary section to engage readers.
You’ve got 5–10 seconds to capture their attention, make it
meaningful. Showcase what you represent and display
pride and enthusiasm. Sell yourself!
#7: Sell yourself in the summary section

9. #8: Make your profile public
Go to settings..
Edit your public profile
You can choose which
sections are visible to public.
The more sections visible to
everyone, the more
opportunities you may get.

10. #9: Add sections to showcase your work
Besides work experience,
showcase other cool
experiences or projects,
such as:
Volunteering work
Projects
Test Scores
Courses/Certifications
Patents
Publications etc.
PPT slides/videos

11. This is arguably the most important section as it adds
credibility to your professional brand. Ask for meaningful
recommendations from people you’ve worked with. Request
specifics to showcase your strengths, skills or leadership.
#10: Get recommendations

12. Start Networking and Gain Opportunities!
A profile is the start to your networking, professional and
career opportunities. Leverage it to achieve success!
If you want to find out more about leveraging your LinkedIn
profile, feel free to drop me a note. You can find me… on
LinkedIn!