5. Smartphones Have Outshipped PCs, Lead In
Mobile Devices
In Q1, 2013 418.6M
mobile phones were
shipped, 51.6% of
which smartphones
6. Device Growth Has Been Remarkable
Source: KPCB, Gartner, IDC
We still have
roughly 5x the
number of mobile
phone users as
smartphone users.
7. We’re Just Getting Started, Globally
Country 2011 Market
Share (%)
2012 Market
Share (%)
2016 Market
Share (%)
2011-2016
Compound
Annual
Growth Rate
(%)
China 18.3 26.5 23.0 26.2
USA 21.3 17.8 14.5 11.6
India 2.2 2.5 8.5 57.5
Brazil 1.8 2.3 4.4 44.0
UK 5.3 4.5 3.6 11.5
Rest of world 51.1 46.4 46.0 18.1
Total 100 100 100 20.5
Source: IDC Worldwide mobile phone tracker, 2012 Q2 Forecast Release
8. China and U.S. to lead, India to boom
Source: IDC Worldwide mobile phone tracker, 2012 Q2 Forecast Release
9. 2013 2012 2011
Tablets 0.53 0.54 0.27
Laptops/Notebooks 1.07 1.32 1.01
Smartphones 0.98 1.05 0.97
Mobile phones 0.28 0.37 0.32
Netbooks/Ultra 0.07 0.12 0.11
Other 0.03 0.07 N/A
Total 2.96 3.47 2.68
Devices Per Person Comes Into Focus
Source: The iPass Q1 Mobile Workforce report
More devices are
shipping, but we’re
carrying fewer
because we’re
learning how to use
them “smarter”
11. We’re well past the 50% mark of smartphone
owning mobile users, it’s growing fast, but there’s
even more to come. There are few “givens” now.
Making the devices we’re carrying count is most
important – users already rely on these tools
heavily at home, can they do so at work?
Migrate the “app” discussion of how to create a
compelling user experience for users, todays
devices can be the “it” and don’t have to be the
“or.”
11
How Mobile Changes The Game
12. 1. Overview Of Mobile Trends
2. The Connected Workplace
3. Recommendations
4. Q/A
Agenda
13. 13
“A combination of mobile
technologies, collaborative and
social tools giving rise to
participatory processes inside an
organization.”
Defining The Connected Workplace
14. Source: Altimeter Group June 2012 “Power To The People”
Mobile Is Based One 3 Common Archetypes
15. Consumption
Solutions
Example Use
Cases
Solutions in this category can
be largely classified as content
management or content
presentation Solutions aimed at
re-purposing content from a
central store for access on
devices and other computing
platforms by users.
• Intranet access
• Document
review
• Data portal
access
Consumption Tools: For Information Workers
16. Collaboration
Solutions
Example
Use Cases
Collaborative solutions are
focused on the interchange of
information contained in files
and media with either a central
information store on premise or
off premise consisting of new,
purchased storage or existing
data stores like Microsoft
Sharepoint.
• Cloud file
storage/retrieval
• Document
markup/annotatio
n
• Interactive
system access
e.g. CRM
Collaboration Tools Empower Field, Sales
17. Compute
Solutions
Example Use
Cases
Either extending via Virtual
Desktop Infrastructure (VDI) or
replicating applications or the
entire computing platform on a
mobile device, Compute Solutions
focus on letting the user compute
from anywhere, though complex,
back-end infrastructure may be
required to bring these solutions to
fruition.
• Full mobile access
to applications
• Virtualized access
to “thick”
applications
• Replacement of
“traditional
computing
hardware
Compute Keeps Execs, Technical Workers Working
18. Complex Tools
High Value
Complex Tools
Low Value
Basic Tools
Low Value
The Path To Mobile Maturity
Source: Altimeter Group June 2013
Simple Tools
High Value
ValueToOrganization
Complexity To Deploy
21. Mobile, While Critical, Isn’t the Lead
REMODEL
The Common Approach
REBUILD
The Effective Approach
Workflow
Redesigned Processes
Tools Redesigned Processes
Workflow Tools
New
Process
New
Efficiency
New
Roles
22. 22
3 Simple Rules To Rebuild
For Mobile:
• Start with a process
• Don’t lead with tech
• Don’t default to the
defaults
23. Start With A Process,
Not the Company:
Large Candy
Manufacturer
Issue: Working to
increase efficiency of
internal forecasters by
improving input from field
Large US Manufacturer
Distributed Syndicate
Sales Team
Working from Paper
and Excel Forecasts
Beginning with a goal of
modernizing the order
process, a mobile-based
workflow emerged, saving
hours for forecasting staff.
24. Don’t Lead With
Tech: Multinational
Educational Firm
Issue: Seeking to drive
effectiveness of
information-based tools
to a distributed field staff.
US Based
Global Network of
Professionals
Field Workers have
Multiple Affiliations
Starting with replacement of
legacy information systems,
allowed this organization to
grow into new process,
choose related tools
25. Don’t Default To The
Defaults : SMB
Professional
Services
Issue: New owner
wanted to take the
company virtual, but had
to revamp all of their
tools to do so.
UK -Based
New leadership
Taking company virtual
Becoming virtual, the CEO set
the course for a complete
refresh on internal IT and
tools, shifting the balance in
terms of what was “critical.”
26. 1. Overview Of Mobile Trends
2. The Connected Workplace
3. Recommendations
4. Q/A
Agenda
27. Recommendations: Getting To Connected
Start with Process: Most organizations are
saddled with tools and end up in remodel mode.
While tempting, this process won’t yield
transformative results;
Don’t Lead with Technology: Leading with the
desired outcome allows for selection of the right
tools to empower all mobile workers;
Don’t Default to Defaults: Migrating existing
processes in sum to a new, mobile workflow is
likely to introduce more pain than it alleviates
28. 1. Overview Of Mobile Trends
2. The Connected Workplace
3. Recommendations
4. Q/A
Agenda
29. Q&A
csilva@altimetergroup.com
makemobilework.com
@802dotchris
Chris Silva
Disclaimer: Although the information and data used in this report have been produced and processed from sources believed to be
reliable, no warranty expressed or implied is made regarding the completeness, accuracy, adequacy or use of the information. The
authors and contributors of the information and data shall have no liability for errors or omissions contained herein or for
interpretations thereof. Reference herein to any specific product or vendor by trade name, trademark or otherwise does not
constitute or imply its endorsement, recommendation or favoring by the authors or contributors and shall not be used for advertising
or product endorsement purposes. The opinions expressed herein are subject to change without notice.
30. Altimeter Group provides research and
advisory for companies challenged by business
disruptions, enabling them to pursue new
opportunities and business models.
Visit us at www.altimetergroup.com
or contact info@altimetergroup.com.
About Us
In short, you should never begin content marketing until you have an ongoing plan for measurement and analysis. Not only will it continually inform endeavors as they move forward, it will also help justify the time, energy, resources, and budget required to get those endeavors underway to the people in the corner office.Know what constitutes effective metrics. Example – Fortune 100 company was going to measure app success of competitors based on star ratings in Apple store. This is not an accurate measure of success, as such rating systems are inherently flawed and usually do not encompass a large enough sample size to be significant.According to analytics firm Localytics, 26 percent of apps downloaded in 2010 were only used once. That means those overall download stats often mask the fact that many apps fail to catch on with users.
In short, you should never begin content marketing until you have an ongoing plan for measurement and analysis. Not only will it continually inform endeavors as they move forward, it will also help justify the time, energy, resources, and budget required to get those endeavors underway to the people in the corner office.Know what constitutes effective metrics. Example – Fortune 100 company was going to measure app success of competitors based on star ratings in Apple store. This is not an accurate measure of success, as such rating systems are inherently flawed and usually do not encompass a large enough sample size to be significant.According to analytics firm Localytics, 26 percent of apps downloaded in 2010 were only used once. That means those overall download stats often mask the fact that many apps fail to catch on with users.
In short, you should never begin content marketing until you have an ongoing plan for measurement and analysis. Not only will it continually inform endeavors as they move forward, it will also help justify the time, energy, resources, and budget required to get those endeavors underway to the people in the corner office.Know what constitutes effective metrics. Example – Fortune 100 company was going to measure app success of competitors based on star ratings in Apple store. This is not an accurate measure of success, as such rating systems are inherently flawed and usually do not encompass a large enough sample size to be significant.According to analytics firm Localytics, 26 percent of apps downloaded in 2010 were only used once. That means those overall download stats often mask the fact that many apps fail to catch on with users.