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Carol Tikerperi - Internet ja annetused

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Internet ja annetused Praktilised soovitused › Carol Tikerperi › carol@altex.ee Innovative Internet Marketing TM Internet Marketing
Sinu eesmärk: › Müüa toodet/teenust › Müüa ideoloogiat › Müüa teadlikkust Tee selgeks, mida sina tahad, et su klient teeks ja võimalda tal seda teha nii, nagu tema seda teha tahaks. Innovative Internet Marketing TM Internet Marketing
Kuidas eesmärki edukalt täita: › Hoolitse, et Sinust teatakse › Aita teemat ‘üleval’ hoida › Julgusta inimesi toetama › Aita inimestel end osalisena tunda Innovative Internet Marketing TM Internet Marketing
Call to action – tasub teada: › Miks just mulle? › Miks just nüüd? › Mille jaoks see läheb? › Kes seda (veel) väidab/arvab? Nüüd näidete juurde > Innovative Internet Marketing TM Internet Marketing
Parim, aga teeme paremaks: < eralda Innovative Internet Marketing TM Internet Marketing
Teine näide: http://www.useit.com/papers/webwriting/ Innovative Internet Marketing TM Internet Marketing
Kolmas näide: Stanford Guidelines for Web Credibility: http://credibility.stanford.edu/guidelines/ “About us”: http://www.useit.com/alertbox/about-us-pages.htm Inverted Pyramids in Cyberspace: http://www.useit.com/alertbox/9606.html Information has value only when it's being read and understood. Innovative Internet Marketing TM Internet Marketing
Neljas näide: tekstilink tore! Innovative Internet Marketing TM Internet Marketing
Neljas näide: Iga kroon on abiks!? Igale teemale oma leht Innovative Internet Marketing TM Internet Marketing
Viies näide: Innovative Internet Marketing TM Internet Marketing
Viies näide: parem! Innovative Internet Marketing TM Internet Marketing
veel parem Innovative Internet Marketing TM Internet Marketing
Väike lisaväärtus: › Loo bännerid/nupud/vidinad annetajate, mitte iseenda jaoks: võimalda neil end hästi tunda! Innovative Internet Marketing TM Internet Marketing
5 moodust hea suhte loomiseks ning hoidmiseks läbi e-kaasatuse: › Kaasamine ei piirne “anneta” nupukesega › Sa tegeled püsisuhete loomisega › Ole seal, kus Sinu toetajad on › Investeerida tuleb pigem aega ja tahet kui raha › Kui pead valima – eelista sisu ilusale karbile Innovative Internet Marketing TM Internet Marketing
tänan Edukat kaasamist ja osalemist! Innovative Internet Marketing TM Internet Marketing

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Carol Tikerperi - Internet ja annetused

  • 1. Internet ja annetused Praktilised soovitused › Carol Tikerperi › carol@altex.ee Innovative Internet Marketing TM Internet Marketing
  • 2. Sinu eesmärk: › Müüa toodet/teenust › Müüa ideoloogiat › Müüa teadlikkust Tee selgeks, mida sina tahad, et su klient teeks ja võimalda tal seda teha nii, nagu tema seda teha tahaks. Innovative Internet Marketing TM Internet Marketing
  • 3. Kuidas eesmärki edukalt täita: › Hoolitse, et Sinust teatakse › Aita teemat ‘üleval’ hoida › Julgusta inimesi toetama › Aita inimestel end osalisena tunda Innovative Internet Marketing TM Internet Marketing
  • 4. Call to action – tasub teada: › Miks just mulle? › Miks just nüüd? › Mille jaoks see läheb? › Kes seda (veel) väidab/arvab? Nüüd näidete juurde > Innovative Internet Marketing TM Internet Marketing
  • 5. Parim, aga teeme paremaks: < eralda Innovative Internet Marketing TM Internet Marketing
  • 6. Teine näide: http://www.useit.com/papers/webwriting/ Innovative Internet Marketing TM Internet Marketing
  • 7. Kolmas näide: Stanford Guidelines for Web Credibility: http://credibility.stanford.edu/guidelines/ “About us”: http://www.useit.com/alertbox/about-us-pages.htm Inverted Pyramids in Cyberspace: http://www.useit.com/alertbox/9606.html Information has value only when it's being read and understood. Innovative Internet Marketing TM Internet Marketing
  • 8. Neljas näide: tekstilink tore! Innovative Internet Marketing TM Internet Marketing
  • 9. Neljas näide: Iga kroon on abiks!? Igale teemale oma leht Innovative Internet Marketing TM Internet Marketing
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  • 12. veel parem Innovative Internet Marketing TM Internet Marketing
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  • 14. 5 moodust hea suhte loomiseks ning hoidmiseks läbi e-kaasatuse: › Kaasamine ei piirne “anneta” nupukesega › Sa tegeled püsisuhete loomisega › Ole seal, kus Sinu toetajad on › Investeerida tuleb pigem aega ja tahet kui raha › Kui pead valima – eelista sisu ilusale karbile Innovative Internet Marketing TM Internet Marketing
  • 15. tänan Edukat kaasamist ja osalemist! Innovative Internet Marketing TM Internet Marketing