Apple vs samsung

1. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
SAMSUNG Vs APPLE
N.Vignesh Kumaran
Patents & Designs Department,
Altacit Global

2. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
SAMSUNG ELECTRONICS
Samsung Electronics Co., Ltd. is a South Korean multinational
electronics company headquartered in Suwon, South Korea. Samsung
Electric Industries was established as an industry Samsung Group in
1969 in Suwon, South Korea. Its early products were electronic and
electrical appliances including televisions, calculators, refrigerators, air
conditioners and washing machines.
The Samsung Galaxy, known as Samsung GT-I7500 in some countries,
is a mobile phone manufactured by Samsung that used the open source
Android operating system. It was announced on 27 April 2009.
INTRODUCTION

3. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
CONT…
APPLE:
Apple Inc. is an American multinational corporation headquartered in
Cupertino, California, that designs, develops, and sells consumer
electronics, computer software, online services, and personal
computers. Its best-known hardware products are the Mac line of
computers, the iPod media player, the iPhone smartphone, and the
iPad tablet computer.

4. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
HISTORY OF THE LEGAL WAR
• In the first quarter of 2012, the Samsung became the highest-selling
mobile phone company when it overtook Nokia, selling 93.5 million
units compared to Nokia's 82.7 million units. Samsung also became the
largest smartphone vendor as a result of strong sales of its Galaxy SII
and Galaxy Note devices.

5. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
CONT…
• On January 5, 2007, 4 days before the iPhone was introduced to
the world, Apple filed a suite of 4 design patents covering the basic
shape of the iPhone. These were followed up in June of that year
with a massive filing of a color design patent covering 193 screen
shots of various iPhone graphical user interfaces. It is from these
filings along with Apple's utility patents, registered trademarks and
trade dress rights, which Apple selected the particular intellectual
property to enforce against Samsung. Apple sued its component
supplier Samsung, alleging in a 38-page federal complaint on April
15, 2011 in the United States District Court for the Northern
District of California.

6. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
USER INTERFACE DESIGN INFRINGED BY
SAMSUNG

7. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
PATENTS INFRINGED BY SAMSUNG AND
APPLE

8. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
UTILITY PATENTS ASSERTED BY APPLE ON
SAMSUNG INCLUDE
 5,946,647 (the '647 Patent") - System and method for performing
an action on a structure in computer-generated data
 6,847,959 (the "'959 Patent") - Universal interface for retrieval of
information in a computer system
 8,046,721 (the '721 Patent") - Unlocking a device by performing
gestures on an unlock image (aka "Slide to Unlock" - Subsequently
removed in amended complaint)
 8,074,172 (the '172 Patent") - Method, system, and graphical user
interface for providing word recommendations
 8,014,760 (the "'760 Patent") Missed telephone call management
for a portable multifunction device
 5,666,502 (the "'502 Patent") - Graphical user interface using
historical lists with field classes
 7,761,414 (the "'414 Patent") - Asynchronous data synchronization
amongst devices
 8,086,604 (the "'604 Patent") - Universal interface for retrieval of
information in a computer system

9. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
CASE HISTORY
• After three full days of deliberations, a jury in San Jose,
California found that Samsung had infringed upon two Apple patents,
and that it owed the Cupertino company $119,625,000 in damages. But
it also found that Apple had infringed on one of Samsung's two patents,
and owed $158,400 as a result.
• In a decision, the jury said Samsung primarily infringed on two of
Apple's five patents, the '647 and '721 patent covering features that
turned addresses and phone numbers into links, and Apple's slide to
unlock patent respectively. On the flip side, the jury said three models
of the iPhone, and two models of the iPod touch infringed on a
Samsung patent covering a photo and video gallery feature.

10. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
CONT…
• Apple originally wanted $2.191 billion in damages, targeting 10
Samsung devices for infringing five patents. And Samsung's counter-
suit against Apple targeted nine devices, including iPhones and iPads,
asking for a far smaller $6.2 million.
• Not all Samsung products infringed all of Apple's patents. While all of
the accused Samsung devices were found to infringe the '647 patent, it
was a split ruling for the slide to unlock patent. Samsung's Admire,
Galaxy Nexus were all found to infringe on that patent, but not the
Galaxy S2, Galaxy S2 Epic 4G Touch, or the Galaxy S2 Skyrocket. And
it was no's across the board for Apple's '959 and '414 patents, which
cover universal search and background data synchronization
respectively.

11. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
CONT…
• The most expensive product for Samsung, based on the damages
numbers was the Galaxy S3. The jury awarded Apple $52,444,721 for
infringing on just one patent — the so-called "quick links“ patent.
• For Samsung, the jury said that the iPhone 4, iPhone 4S, iPhone 5,
and fourth- and fifth-generation iPod touch infringed on its gallery
patent, but found that Apple did not infringe of a Samsung patent
covering video compression and transmission. The bulk of Samsung's
$6.2 million in damages relied on that patent, resulting in the wildly
low number.

12. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
CONT…
• Much of the trial between the two companies was spent on
Apple's complaint, which was broader than Samsung's, forcing the
company to spend much of its time on the defensive. Apple
accused Samsung of infringing on five of its patents covering the
slide-to-unlock gesture, universal search, data
synchronization, keyboard autocorrect, and something called
"quick links," which turns phone numbers and addresses into
phone actions when you tap them. Samsung's countersuit took
aim at Apple for two patents: one covering video compression and
transmission, and another for organizing photos and videos.

13. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
CONT…
• Jury finds willful infringement by most Samsung devices for:
• '381 patent ("bounce-back")
• '915 patent ("single and multi-touch patent")
• '163 patent ("enlarging/centering documents")
• D'677 (iPhone front face design)
• D'305 (GUI Icons)
• D'087 (iPhone full front view with casing)
• Trademark and Trade Dress of iPhone.

14. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Con
CONCLUSION
The patent war never ends until both Apple Inc and Samsung
electronics come forward to make mutual agreement regarding
manufacturing Smartphone. Let’s wait and see what going to
happen in future.

15. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
THANK YOU