The glasses company sells eyeglasses and offers free eye tests. It aims to target busy ABC1 adults who may not have time for regular eye exams. Specsavers was founded in 1984 and has over 1,390 stores worldwide. The company's most recent ad campaign showed people humorously misunderstanding situations due to poor eyesight. It competes with Vision Express, Boots, and local opticians. The proposed new ad will feature a person struggling to see and being helped by a Specsavers saleswoman, with the slogan "HD glasses for a HD life."

1. The glasses company

2. We are selling glasses.
• Glasses help people see , whether they are
long or short sighted.
• It’s unique selling point is that we are offering
a free eye test so if people see they can’t see,
they can buy glasses from us!

3. Specsavers was founded in 1984
• The group was launched in 1984 by husband
and wife team Doug Perkins and Mary Perkins
on the island of Guernsey in the English
Channel and at the end of 2007 the group had
over 1,390 stores with 26,000 employees.

4. Target Audience
• We hope to aim our product at people who
don’t usually have the time to test their eyes.
• Since Specsavers is seen as quite a middle
class product we’re aiming at ABC1 adults who
have busy lives.

5. You should have gone to Specsavers…
• There most recent campaign was to show
people getting themselves into an odd
situation. For example they had an elderly
couple sitting on a roller coaster because they
thought it was a bench.

6. COMPETITION
• Vision Express
• Boots
• Local opticians, as they have the advantage
of being the friendly locals rather than the
big company

7. Our Advert Idea
• We are going to set up a situation where
person ‘A’ will would be struggling to see as
they have yet to go to the opticians. Our
saleswoman will jump out and inform person
‘A’ about specsavers deals.
• We will enhance this advert by incorporating
hard sell advert.
• Our slogan will be “HD glasses for a HD life”