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1. How E-Commerce has Helped Leather Industry to emerge?
There are many economic systems in the world that have emerged innovatively. Due to
some structural changes, vertical integrations and process innovations, they have
improved their industries. One remarkable improvement was attained in the leather
manufacturing in the past decades. From being a mere exporter of leather, these
economies are now manufacturing materials, which creates employment and
generating foreign exchange. The world has instantly turned into a global village and the
internet has become the perfect mode for selling your commodities. The internet has
opened up a golden gateway to the whole universe.
E-commerce is doing wonders for leather manufacturers. Not only the manufacturers
can trade their items worldwide to the larger audience, but E-commerce has helped
them to alter the perception of people towards leather. It has made a positive impact
on the public. Moreover, direct communication with the clients has helped
manufacturers to institute changes to the merchandise accordingly. Manufacturers are
now aware with the feedback on their products and they can do developments to satisfy
consumers more.
There is a strong competition to the leather items from synthetic fiber. The substitutes
now can be drummed up by portraying a green image and social responsibility through
social networking websites as well. A perfect website with maximum traffic will ensure
profitability. There will be no share of the middlemen too. They will be waiting for the
seasons to buy leather as the whole world is the targeted market. Some stocks can also
shut down to save costs.
However, only by paying for the domain of a website will not bring in these benefits.
These sites have to be run by the experts. There should be a balance needed for user
friendly and multi-functional site. The leather industry is going after SEO optimized
websites in order to attain a good ranking on Google. It assures the amount of visitors
on the website, so that they turn out into revenues.
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