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’,[object Object],s,[object Object],Facebook Showroom Campaign,[object Object],Allie Hansen,[object Object]
Promotional Video,[object Object],http://www.youtube.com/watch?v=0TYy_3786bo&feature=player_detailpage#t=17s,[object Object]
Autumn of 2009: Created a Facebook account for Gordon Gustavsson, manager of Malmo, Sweden’s new IKEA store.,[object Object],Uploaded 12 pictures of showrooms over a 2 week period.,[object Object],Allow Facebook friends to tag themselves in showroom pictures. First to tag him/herself as an item in the room won that item.,[object Object]
Objectives,[object Object]
Tactics,[object Object]
Pr ikea
S O C I A L,[object Object],MEDIA,[object Object]
Successes,[object Object],The “IKEA – Facebook showroom” video has 283,859 views.,[object Object],The IkeaFacebook page has 307,664 Likes,[object Object],Fans created www.ikeafans.com website and FB page which now has 1,724 Likes,[object Object],Weakness: friend requests must be accepted… Gordon’s profile is deactivated now, and there is no report of how many friends he had upon its termination but I saw screenshot of 1,383.,[object Object],[object Object]
The campaign won a Titanium Lion at the Cannes International Advertising Festival in 2010
IKEA has since become just as successful in numerous campaigns involving social media May 16, 2011: Cannes awarded IKEA advertiser of the year,[object Object]
Reaching Objectives,[object Object],Campaign quickly went viral: In just minutes each picture reached the maximum of 30 tags,[object Object],[object Object]

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Pr ikea

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  • 9. The campaign won a Titanium Lion at the Cannes International Advertising Festival in 2010
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  • 12. In the first week of its release, the “IKEA - Facebook showroom” video, promoting the new store and more, had over 37,000 views
  • 13.

Editor's Notes

  1. Strategy: keep it simple. Make it easy for consumers to become aware of and participate in the campaign.Profile vs. Fan Page: more activity shows up on news feed. Feels more personal.