Brady Murphy from Transcontinental at Mobiz 2011 in Montreal

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2. Start with…
- Consumer, research
and data
- Business goals and
objectives Unfortunately there is no
- Review the competitive finish line!
landscape
- Understand the
technology
WHERE ARE YOU IN YOUR MOBILE EFFORTS?
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3. MOBILE PROVIDES: • New customers, new • The ultimate customer
consumers, new revenue relationship building tool –
channels – take advantage connect with your
of first mover positions target on their most trusted
• A constant connection – and personal device
everything is interactive & • An eco angle – mobile can
on-demand, increasingly save trees
social & hyper-local and it’s • A brand building through
marketing in real-time the associative benefits
of innovation
WHY WE SHOULD BE EXCITED ABOUT MOBILE
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4. Near Field Mobile Image Optical Character
Communication (NFC) Recognition Recognition (OCR)
3 TECHNOLOGIES THAT WILL DISRUPT THE MOBILE
MARKETING ECOSYSTEM
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5. Implications:
 Usage of current technologies
such as SMS and 2D codes will
change
 Less friction
NFC MARKETING
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6. Implications:
 Race between banks, credit card
companies, carriers
 Security is #1 concern
 Hardware and POS challenges
NFC PAYMENT
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7. Implications:
 More intelligent content delivery
 Proximity based alerts
 No more plastic…no more wallets
NFC + MOBILE LOYALTY
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8. Implications:
 So much more data!
 Everything is now interactive
 Perfect information can lead to
margin erosion and perfect
competition. THEREFORE
retailers and CPGs need to
explore non-price benefits
MIR
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9. Implications:
 Search becomes even
broader
 Uses location data
 Emergence of social
search – led by Facebook
OCR + MIR + AR
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10. Implications:
 Will this spell the end to face-
to-face banking
OR
 Is this your new ATM?
OCR + MIR
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11. Implications:
 Mobile is equally a time
waster as it is a time saver
 Mobile is very social
MIR
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12.  The $5 dollar test
 Carriers will be bow of the
boat, stay in the wake
 Know where you lie on the
consumer adoption cycle
LET’S ALL BE PRAGMATIC!
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13. 25+
MOBILE APPS
10+ YEARS (IPHONE, BLACKBERRY, AN PCI
EXPERIENCE DROID) COMPLIANT
70+ STAFF
PATENT PROTECTED
DEDICATED TO
MOBILE OPTOMIZATION
MAKING THE WORLD
TECHNOLOGY
GO MOBILE
CONNECTIVITY TO 50+
60+ COUNTRIES AND MOBILE WEBSITES
500+ WORLDWIDE
1000+
CARRIERS
SMS CAMPAIGNS
AND MILLIONS OF SMS
TRAFFIC
OUR MOBILE PRACTICE
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14. Brady Murphy
Vice-President, Mobile
Transcontinental Interactive
416. 361. 3522 x379
brady.murphy@transcontinental.ca
THANK YOU!
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