2012 Legal Marketing TechnologyConference conference 03 10-2012

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Allen Matkins

Overview of the 2012 Legal Marketing Technology Conference

Educação Tecnologia Negócios

Planning for the 2012 Conference
February 6, 2012

Agenda

 Introductions

 Goals

 Review of last year’s conference

 Schedule, tasks and needs

 Mechanics

What are our goals?

 Great programming

 Great networking

 Value for attendees and sponsors

 Profitable

2011 Conference achieved many new
records – the numbers

Attendees: 180 (40% increase!)

Sponsors: 28 (sold out)

Speakers: 30

Revenue: >$60,000

Profit: ~$16,000

Extensive use of videos and
social media

Videos for this year’s conference

Attendee video Sponsor video

Location and Venue
Hotel Nikko – October 11 (VIP Dinner Oct. 10th)

Breakouts

Keynote & Lunch

Sponsors

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