2. What is a
shopping cart
abandonment
rate?
The percentage of people on your website who add an
item to their cart but who do not complete payment.
3. Why is knowing
my shopping cart
abandonment rate
important?
When someone adds an item to their cart they are
showing a very strong interest in owning that item.
Therefore it is important to know why they do not
complete the checkout process so you stop losing
out on sales.
6. Tips for Improving Your Shopping Cart
Abandonment Rate.
Source: kissmetrics.com
7. 1. Show delivery
and payment
options at the
beginning of
checkout.
If you have a variety of shipping options and costs
available (standard, 2-day, overnight) state that as
early on as possible.
It is frustrating for a customer to be hit with
unexpectedly high shipping rates at the end of the
checkout process.
8. 2. Offer free
(or reduced)
shipping.
Because shipping and handling costs are the #1
reason people abandon their carts, it makes sense to
offer free shipping if you can.
You may need to increase the cost of your product
slightly to cover the extra fee, but you get to advertise
that you offer free shopping on your home page and
the product page.
9. 3. Don’t force
registration
before the sale
has been made.
Of course you want customers to register with your site
so you can remarket to them later. However, allow
customers to check out as a gust and then ask them
later to register so they can check the status of their
order.
10. 4. Provide options
to save the
contents of the
cart.
Since we know over 20% of people will abandon their
carts simply because they are doing research for later,
allow these potential customers to easily save the
contents of their cart – either by creating an account or
through cookies.
11. 5. Set up a safe
and secure
checkout.
Although online shopping is now mainstream, users
still want to know that their credit card information and
personal information will be safe.
Use SSL and become certified with a company like
TRUSTe to give users confidence in shopping with
you.
13. Make visitors feel
confident.
Reducing your shopping cart abandonment rate is all
about making sure visitors feel confident that they are
making the best purchase possible.
Use these steps today to optimize your retail site,
reduce shopping cart abandonment and start making
more money!
14. Make visitors feel
confident.
Reducing your shopping cart abandonment rate is all
about making sure visitors feel confident that they are
making the best purchase possible.
Use these steps today to optimize your retail
site, reduce shopping cart abandonment and start
making more money!
