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1. Bariatric Hospital
Marketing Campaign
Asclepius Marketing Solutions San Antonio, TX T 210-595-9045

2. Executive Summary
2
INTRODUCTION
2
BACKGROUND & HISTORY
2
THE GENERAL MARKET
2
Demographic Portfolio
3
Introduction
3
Population Trends
3
INCOME
4
RACE ETHNICITY
4
Insurance Portfolio
5
Introduction
5
Insurance Detail
5
Major PPO Providers
5
HMO / PPO Coverage
5
Media Outlets
6
Television
6
Radio
6
Advertising Rates
6
Coverage Map
7
Radio Schedule
8
TV Schedule
8
Asclepius Marketing Solutions
Bariatric Hospital Marketing Campaign

3. Previous Practice Output
9
Executive Summary
INTRODUCTION
The strength and legacy of our business model comes from the successful development of real estate and the ongoing
study of patient markets. The traditional delivery of quality health care in America has been deficient in finding the right
opportunity in the right market at the right time. At Corporate Zombies our commitment is to precisely research and
identify market direction and match key physician relationships with quality health care services.
The purpose of this summary is to portray the characteristics of the Killeen 10 mile market and to relate that market data
to the appropriate investors. It is our belief that this market represents the opportunity for a substantial relationship
between the Corporate Zombies and our partners.
BACKGROUND & HISTORY
In June 2005, Corporate Zombies conducted a study of the Killeen 10 mile market with four
objectives in mind:
1. Benchmark what exists and how it is processed
2. Determine the growth characteristics of the market 3.Determine the viability of establishing physician partner
relationships and redistributing cases in the market
4. Build a medical facility concept that meets the market’s needs embracing the current and anticipating the future
needs
After a study of the market demographics, a series of meetings with key physicians and a search for the appropriate land
opportunity, the decision to move forward as a surgery center was made.
THE GENERAL MARKET
A zip code definition of the Killeen 10 mile market represents the following demographics as of 2004 unless otherwise
indicated:
Current Population: 160,319
Current Average Household income: $48,509
Projected Market Growth Rate: 9.3%
Caucasian Population: 45.4%
Hispanic Population: 19.1%
African American Population: 25.8%
All in Household insured: 84.5% (Data for Expanded Area, Insufficient data available for local area)
HMO Households: 27.9% (Data for Expanded Area, Insufficient data available for local area)
PPO Households: 42.2% (Data for Expanded Area, Insufficient data available for local area)
Asclepius Marketing Solutions
Bariatric Hospital Marketing Campaign

4. Demographic Portfolio
Introduction
The Demographic Portfolio of a specified target market area is designed to provide a greater understanding of the areas
people and the lives that they live. With this information Corporate Zombies can become aware of the possible services
needed within the market is gained enabling a more complete market picture.
Population Trends
Today in the Killeen 10 mile area there are a total of 160,319 people
with projections to 175,186 people by 2009 yielding a 9.3%
increase in the population of the targeted area. Within the area
there are a total of 84,597 males and 75,722 females including
37,739 within child bearing age.
Asclepius Marketing Solutions
Bariatric Hospital Marketing Campaign

5. INCOME
The Average household income of this area is $48,509 which is below the national average at $63,301. 3,729 of the
52,472 households in the area report incomes over $100,000.
RACE ETHNICITY
The market area is relatively diverse in its population ethnicities. The dominating race at 45.4% is Caucasian and the next
largest groups is African Americans at 25.8%. Hispanics make up 19.1% of the population.
Asclepius Marketing Solutions
Bariatric Hospital Marketing Campaign

6. Insurance Portfolio
Introduction
Profiles of local managed care statistics offer specific market insurance capabilities. Included in the markets insurance
profile are Medicare and Medicaid numbers to provide a complete understanding of all insurance avenues within the
targeted market area.
Insurance Detail
The Killeen 10 mile area boasts strong insurance membership with 90.3% of households having at least 1 person insured
and 84.5% of households with all persons insured. Only 6.8% of households are not insured in some form.
Major PPO Providers
Beech Street Corp Firstcare Preferred PPO United Health Care
Blue Cross Blue Shield of
Texas
Great West Healthcare Tricare
Brazos Valley Health
Network
Aetna Texas True Choice/ Ethix
Southwest
HMO / PPO Coverage
The total HMO penetration of Killeen 10 mile is 27.9% while the PPO rate is at 42.2% in a 79.9% saturated managed
care market. Major providers include Blue Cross Blue Shield, Humana, United Healthcare, United Health, Great West,
PHCS, and Unicare.
Asclepius Marketing Solutions
Bariatric Hospital Marketing Campaign

7. Media Outlets
Television
ABC News 25 is the largest TV station in the tri-city area with a local office located in Killeen, TX.
Radio
Cummulus Media KSSM FM ranks #2 on Arbitron.
Advertising Rates
Medium Description Cost
ABC Local News M-F 18 Spots $3,600 Month
KSSM Radio M-F Mornings 63 Spots $2,616 Month
Total Combined TV, Radio $6,216 Month
Asclepius Marketing Solutions
Bariatric Hospital Marketing Campaign

8. Coverage Map
Killeen, Temple, Waco, Bryan
Asclepius Marketing Solutions
Bariatric Hospital Marketing Campaign

9. Radio Schedule
TV Schedule
Asclepius Marketing Solutions
Bariatric Hospital Marketing Campaign

10. Previous Practice Output
Report Summary 2007 2008 2009 2010
Number of Referrals for the Year 2636 2825 2473 3051
Referrals Scheduled 792 1125 779 1198
Referrals Scheduled Rates 30% 39% 31% 39%
Referrals No Show Re Schedules -613 671 1042 1503
Referrals No Show Re Schedules Rates -23% 23% 42% 49%
Total Scheduled 179 1796 1821 2701
Total Scheduled Rate 6.7% 64% 73% 88%
Asclepius Marketing Solutions
Bariatric Hospital Marketing Campaign

11. JOIN US
Allen Buck - The Corporate Zombie
Facebook.com/AsclepiusSolutions
AsclepiusMarketing.com
E-MAIL
allen@asclepiusmarketing.com
PHONE
210-595-9045
Office
300 Convent St STE 1330
San Antonio TX 78205
USA
Asclepius Marketing Solutions
Bariatric Hospital Marketing Campaign