Social Media Discussion on 9/15/09

1. Social Media Integration Presented by Rob Walker, M.B.A. Social Media Strategist Optimizing Social Media Tools

2. Confused?

3. Key Areas

5. Groundswell It's a bestselling book based on analysis by Forrester Research filled with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.

6. Social Networking Twitter up 1928% Facebook users up 198%

7. Facebook has over 250 million active users. 120 million users login at least once per day to check their profiles. Demographics: Under 17 – 8.1% 18-34 43% 35-49 30% 50+ 19% 55% women 82% Caucasian

8. LinkedIn has more than 40 million registered users, spanning 170 industries. Demographics: Average age 41 years Average income $139K - 64% men Demographics: Under 17 – > 1% 18-34 22% 35-49 47% 50+ 30% 80% college graduates

9. Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . Demographics: Under 17 – 9.8% and shrinking 18-24 25.1% 25-34 25.2% 35-54 28.2% 55+ 8.1% 54.6% women and 72 million users

10. Best Practices from Business Customer Service – Comcast – Twitter Sales Promotion – Starbuck's Free Pastry – Facebook Product Development – Starbuck's Stir Sticks – Facebook

11. Best Practices Continued... Crisis management – Southwest Airline – Twitter Customer Service – Journey's - Facebook

12. Social Media Matrix Planner ® Current Function Current Modality SM Tool Monthly Newsletter Direct Mail Facebook link Product Setup Instructions Call Center – Enclosed Instructions Facebook Video Employment Openings Monster LinkedIn Jobs New Product Announcements Trade Magazines Twitter, Facebook

16. Contact Information Rob Walker (208) 570-1809 To Download this Presentation: www.linkedin.com/in/robwalkermarketing Corporate Training Needs: Debbie Nolan (208) 898-9036 wwwleapfoxlearning.com