Presentation to University of Chicago Booth School Marketing Roundtable.

1. Marketplace 4.0 @CMEGroup

2. CME Group Overview
• #1 futures exchange
globally by volume
• Provide futures & options Combination is greater
than the sum of its parts
on futures trading &
clearing
• FY 2009 Revenue of $2.6B
• Strong record of growth
through acquisitions and • Deep liquidity in key benchmarks
strategic partnerships across all asset classes
• Diverse, committed customer base
– CBOT Holdings (2007)
• Vertically integrated technology
– NYMEX Holdings (2008) and clearing
– BM&FBOVESPA (2008)
• Commitment to excellence,
innovation and customer focus
– Dow Jones Indexes (2010)
2

3. Driving Global Growth
Percentage of total volume traded outside of US hours
has increased from 15% in Q408 to 19% in Q409
Broadest global
distribution
• CME Globex
customers in
over 80 countries
• Market data
customers in
150 countries
• Eight high speed, high
capacity telecommunications
hubs, with additional hub • Leadership becoming more • Joint ventures, equity
planned for Kuala Lumpur distributed geographically investments, third party
• Offices in NY, Washington D.C., services (order routing, CME
Houston, London, Sao Paulo, Toyko Globex, CME Clearing)
and Singapore
• Growing global sales force 3

4. Social What?

5. “Social media is people
having real-time
conversations online.”
5

7. 3.0
1.0
2.0

8. 4.0
source: brian solis

9. 4.0

10. What’s Our Strategy?

11. @jbernoff
@charleneli

12. Promote and Discuss the Key Attributes of Our
Brand in Real Time Through Social Platforms
Brand Enthusiasm
Build Customer
Advocacy Service
Issues
Management

13. 4.0

14. Those “aha” Moments

15. Know Your Audience
"I ended up having one of my
best days in months that
night," Mr. Grisafi said. "It really
affected me, to the sum of a
large amount of money.”
@IndianaGrainCo

16. @StockTwits – the human ticker
16

17. Who Do We Want to Reach?

18. • Customers/traders
• Partners
• Lawmakers Accessible
• Regulators Transparent
• Media Authentic
• Influencers
• Employees

19. Validation?

20. 754,732 Followers

21. 746 Twitter Lists

22. The Google Effect
22

23. BtoB Magazine

24. Lessons Learned
• This is not about you…it’s about them (70/30)
• It’s not a silver bullet
• Be social…monitor, listen, respond
• Try new things and benchmark
• Understand the risks/rewards

25. Next Steps?
• Company education/training
• Financial Services/B2B Recognition (top 5)
• Connect with people -- Monitor, listen, respond
• Video
25

26. Twitter: @allanschoenberg/@CMEGroup
Blog: http://www.cmegroup.com/openmarkets
http://www.b2bvoices.com
LinkedIn: http://www.linkedin/com/in/allanschoenberg
You can download this presentation here:
http://www.slideshare.net/allancme