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Annette Koch
Public Relations Clinton, Illinois
          Tina Baxter
           ≈50 hours
Description of Position………………………………………………….…….…………..3

Resume…………………………………………………………………………………….4

Final Reflections Essay……………………………………….…………………………...5

Sample Work Flyer 1
      Introduction ……………………………………………………………………….7
      Flyer 1……………………………………………………………………………..8

Sample Work: Flyer 2
      Introduction………………………………………………………………………...9
      Flyer 2…………………………………………………………………….............10

Sample Work: Flyer 3
      Introduction……………………………………………………………….............11
      Flyer 3…………………………………………………………………….............12

Sample Work: Brochure
      Introduction……………………………………………………………….............14
      Brochure…………………………………………………………………………..15

Sample Work: T-shirt 1
      Introduction……………………………………………………………………….17
      T-shirt 1…………………………………………………………………………...18

Sample Work: T-shirt 2
      Introduction………………………………………………………………............20
      T-shirt 2…………………………………………………………………………...21

Sample Work: T-shirt 3
      Introduction……………………………………………………………….............23
      T-shirt 3…………………………………………………………………………...24

Sample Work: Invitation
      Introduction……………………………………………………………….............26
      Invitation………………………………………………………………….............27


                            2
For the semester I was the only intern at Play for Peace in Clinton, Illinois. As the only

intern I was asked to create promotional materials for the organization and help with various

activities for the organization. Play for Peace in Clinton is a relatively new organization, while

there are different HUB organizations throughout the world; it has only been in Clinton for a

couple of years. While I was an intern I could have attended play sessions each week, I was not

able to due to a schedule conflict. As the intern I worked with the high school facilitators, adult

facilitators, and the employees from Play for Peace Global in Chicago. When working with Play

for Peace Global, Susan Wrzalinksi the director of operations asked me to get the facilitators

involved with the new forum for facilitators around the world. As the intern for Play for Peace,

Clinton I created flyers, brochures and T-shirts. As the organization is new to Clinton, I also

gave ideas of how to get the community more involved and promote growth in the organization.

In the future; Play for Peace can start a yearly lock-in for elementary students, work with

community businesses to raise money and awareness and hopefully expand to more schools in

Clinton and in surrounding communities.




                                                 3
Annette Koch
                                                         Phone: 815-382-9891
                                                     E-mail: alkoch8@gmail.com
                                                 http://www.linkedin.com/in/annettekoch

Current Address:                                                                                  Permanent Address:
105 W Willow Apt 4                                                                                21108 Ratfield Rd
Normal IL 61761                                                                                   Marengo IL 60152

Education
Illinois State University                                                                         Normal, IL
Majors: Political Science and Public Relations    Minor: Spanish                                  May 2009
Cumulative GPA 3.05

Special Skills
Computer: SPSS, Microsoft Word, Excel, Power Point, Outlook, Adobe InDesign
Language: Basic conversational, read and write Spanish

Academic Experience
    Pro-active PR Campaign for Art Institute of Chicago                                          Com. 377
    Media Booklet for a University Recycling Group                                               Com. 268
    Communication Research Report                                                                Com. 297
    Crisis Management Plan                                                                       Com. 358

Professional Experience
Play for Peace                                                                                    Clinton, IL
Public Relations Intern                                                                           1/09-5/09
     Create Public Relations messages for non-profit organization
     Work with high school and adult facilitators

Chicago Metropolitan Area Planning                                                                Chicago, IL
                                                                                                  5/06 – 8/08
Manager, Research and Surveying
     Managed and worked as a team player in research collection.
     Required to work under deadlines for government research.
     Maintained correspondence with Chicago land towns, cities and villages.

Pamela Althoff, Illinois Senator                                                                  Crystal Lake, IL
                                                                                                  5/08 – 8/08
Volunteer
     Logged issues and constituents in computer program.
     Multi-tasked while directing a group.

Public Relations Student Society of America                                                       Normal, IL
                                                                                                  1/08 – Present
PRI committee member
     Collaborated with committee members to organize a non-profit event.
     Interact with town businesses to receive donations.
     Encourage students to become involved and to attend events.

Reggie Recruiter                                                                                  Normal, IL
Illinois State Tour Guide                                                                         9/07- Present
       Consult incoming students and their families about Illinois State University.
       Promote the school and the opportunities available to students.

Religious Education Teacher                                                                       Normal, IL
Epiphany Church                                                                                   8/07- Present
     Motivate children to be excited about their faith.
                           th
     Instruct a class of 5 graders weekly.

Work Experience
                                                                                                  2/07 – Present
Art Gallery Guard, University Galleries                                              Normal, IL

                                           References and portfolio available by request

                                                                   4
Public Relations is my second major and I never looked at it as something I would really

enjoy doing; this internship has changed my opinion. I started my public relations major my

junior year and I did not realize how much I have learned during that time. As I came into Play

for Peace they were open to any and all ideas I had for expanding the organization. When I

started to think about how to expand the organization many ideas came to mind. I realized that

the classes I have taken prepared me to go into the world of public relations and think as a public

relations associate. I jumped in right away at Play for Peace and felt comfortable creating

promotional materials. While I wish I could have spent more time as an intern to see some of my

ideas come through; the internship experience opened my eyes to what I am able to do in public

relations. Originally, my career goal was to become a lobbyist. After this internship, I now

realize that I can be an advocate and a public relations professional, these interests of mine can

and do work together.

       My internship can be summed up in one word, confidence. As the internship progressed I

stopped acting like a student and became a professional. In school, teachers always tell you what

they want you to do, while in the professional world you also have to take the imitative to do

things on your own. While at first I expected my supervisors to have a list of things they wanted

me to do, they also wanted me to come up with other ideas to promote the organization.

Throughout the internship I gained more and more self-confidence in my work and ideas. I came

to the realization, that I was the one who was educated to do public relations, my supervisor is

not. I then looked at the internship from the perspective of a consultant; I was the public


                                                 5
relations specialist. After that realization I began to recommend different approaches and

activities to promote the organization. I only wish that I had realized my skill earlier in the

internship. I feel I could have provided much better advice and ideas, if I had the confidence I

have now.




                                                  6
On the following page is a sample flyer, made for Play for Peace. The flyer was made to inform

and persuade students at Clinton Community High School to join play for peace. I created the

                               flyer by using Adobe inDesign.




                                              7
8
On the following page is a flyer created for Play for Peace. This flyer is meant to inform the

public, both high school students and adults in the Clinton community. This flyer was also

                               designed with Adobe inDesign.




                                              9
10
The flyers on the two following pages were made for Play for Peace. These flyers are only

different with the dates they show. The flyer shown second has updated dates for the spring and

 summer. This flyer is specifically for adults in the community to volunteer to be facilitators.

                        These flyers were made with Adobe inDesign.




                                               11
12
13
The two following pages are a brochure made for Play for Peace. This brochure has information

specific to Clinton, Illinois and general Play for Peace information. The brochure was designed

                                    using Adobe inDesign.




                                              14
15
16
17
On the following page is a mock up of a T-shirt for Play for Peace facilitators to wear and

  promote Play for Peace. This T-shirt design can be used for all the Play for Peace HUB

organizations throughout the world. The following page is the front and the latter page is the

          back of the T-shirt. These designs were made using Microsoft Publisher.




                                             18
Play for Peace
   Volunteer




      “FRONT”



        19
...A global organization,

which brings together children,
   youth and organizations

from communities in conflict.




    Are you ready to Play?
      www.playforpeace.org
               “BACK”


                 20
On the following page is a sample of a T-shirt I made for Play for Peace in Clinton, Illinois. The

front is on the following page and on the next page is the back of the shirt listing the sponsors of

              Play for Peace. The T-shirt was designed using Microsoft Publisher.




                                                21
I
    Play for Peace
                 Clinton, IL




          “FRONT”


            22
...which brings together children, youth and
               organizations…

         Thank you to our donors

                 Wal-mart

                 Taco Bell

                    KFC

               Dairy Queen

            Dewitt County
         Human Resource Center

            Clinton High School

                 Webster
                Elementary
            Lincoln Elementary
                    “BACK”


                      23
On the following page I made a T-shirt for a Play for Peace Lock-in in Clinton, Illinois. A Lock-

in is an all night event for students to focus on peace and leadership building activities. The next

  page shows the front of the T-shirt and the following page shows the back of the T-shirt. The

   back has the sponsors for the Lock-in. The T-shirt was designed with Microsoft Publisher.




                                                24
i
Played
for
Peace
      All night…



              2009 Lock-in
                    Clinton, IL

            “FRONT”

              25
Sponsors of the 2009 Play for Peace
              Lock-in

               Wal-mart

               Taco Bell

                 KFC

             Dairy Queen

           Dewitt County
        Human Resource Center

          Clinton High School

               Webster
              Elementary
          Lincoln Elementary

                 “BACK”


                   26
Finally, on the following pages is a invitation I created for the end of the year celebration for the

facilitators from Clinton Community High School. The first page following this explanation is

the front of the invitation. Following the front is the two inner sides of the invitation and finally

the last page is the back of the invitation. This invitation was made using Microsoft Publisher.




                                                 27
You’re Invited




   “FRONT”


     28
End
                           of the
                   School Year Celebration


                   Please join us in recognizing the
                      efforts of the Play for Peace
                                 facilitators.
                 Play for Peace games will be played
                        throughout the evening.
                   Where: Clinton High School
                   Pizza and dessert will be served.
                   Commons
                   Date: Tuesday, June 2, 2009

                         Time: 5-7 p.m.




                                   “PAGE 2”
_____________________________________________________________________________




                     Good News: It’s the end of the school year


                   More Good News: We are celebrating!




                                        “PAGE 3”


                                             29
Play for Peace
DeWitt County Human Resource Center
      1150 State Route 54 West
          Clinton, IL 61727
            217935-9496




                 “BACK”




                    30

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Portfolio

  • 1. Annette Koch Public Relations Clinton, Illinois Tina Baxter ≈50 hours
  • 2. Description of Position………………………………………………….…….…………..3 Resume…………………………………………………………………………………….4 Final Reflections Essay……………………………………….…………………………...5 Sample Work Flyer 1 Introduction ……………………………………………………………………….7 Flyer 1……………………………………………………………………………..8 Sample Work: Flyer 2 Introduction………………………………………………………………………...9 Flyer 2…………………………………………………………………….............10 Sample Work: Flyer 3 Introduction……………………………………………………………….............11 Flyer 3…………………………………………………………………….............12 Sample Work: Brochure Introduction……………………………………………………………….............14 Brochure…………………………………………………………………………..15 Sample Work: T-shirt 1 Introduction……………………………………………………………………….17 T-shirt 1…………………………………………………………………………...18 Sample Work: T-shirt 2 Introduction………………………………………………………………............20 T-shirt 2…………………………………………………………………………...21 Sample Work: T-shirt 3 Introduction……………………………………………………………….............23 T-shirt 3…………………………………………………………………………...24 Sample Work: Invitation Introduction……………………………………………………………….............26 Invitation………………………………………………………………….............27 2
  • 3. For the semester I was the only intern at Play for Peace in Clinton, Illinois. As the only intern I was asked to create promotional materials for the organization and help with various activities for the organization. Play for Peace in Clinton is a relatively new organization, while there are different HUB organizations throughout the world; it has only been in Clinton for a couple of years. While I was an intern I could have attended play sessions each week, I was not able to due to a schedule conflict. As the intern I worked with the high school facilitators, adult facilitators, and the employees from Play for Peace Global in Chicago. When working with Play for Peace Global, Susan Wrzalinksi the director of operations asked me to get the facilitators involved with the new forum for facilitators around the world. As the intern for Play for Peace, Clinton I created flyers, brochures and T-shirts. As the organization is new to Clinton, I also gave ideas of how to get the community more involved and promote growth in the organization. In the future; Play for Peace can start a yearly lock-in for elementary students, work with community businesses to raise money and awareness and hopefully expand to more schools in Clinton and in surrounding communities. 3
  • 4. Annette Koch Phone: 815-382-9891 E-mail: alkoch8@gmail.com http://www.linkedin.com/in/annettekoch Current Address: Permanent Address: 105 W Willow Apt 4 21108 Ratfield Rd Normal IL 61761 Marengo IL 60152 Education Illinois State University Normal, IL Majors: Political Science and Public Relations Minor: Spanish May 2009 Cumulative GPA 3.05 Special Skills Computer: SPSS, Microsoft Word, Excel, Power Point, Outlook, Adobe InDesign Language: Basic conversational, read and write Spanish Academic Experience  Pro-active PR Campaign for Art Institute of Chicago Com. 377  Media Booklet for a University Recycling Group Com. 268  Communication Research Report Com. 297  Crisis Management Plan Com. 358 Professional Experience Play for Peace Clinton, IL Public Relations Intern 1/09-5/09  Create Public Relations messages for non-profit organization  Work with high school and adult facilitators Chicago Metropolitan Area Planning Chicago, IL 5/06 – 8/08 Manager, Research and Surveying  Managed and worked as a team player in research collection.  Required to work under deadlines for government research.  Maintained correspondence with Chicago land towns, cities and villages. Pamela Althoff, Illinois Senator Crystal Lake, IL 5/08 – 8/08 Volunteer  Logged issues and constituents in computer program.  Multi-tasked while directing a group. Public Relations Student Society of America Normal, IL 1/08 – Present PRI committee member  Collaborated with committee members to organize a non-profit event.  Interact with town businesses to receive donations.  Encourage students to become involved and to attend events. Reggie Recruiter Normal, IL Illinois State Tour Guide 9/07- Present  Consult incoming students and their families about Illinois State University.  Promote the school and the opportunities available to students. Religious Education Teacher Normal, IL Epiphany Church 8/07- Present  Motivate children to be excited about their faith. th  Instruct a class of 5 graders weekly. Work Experience 2/07 – Present Art Gallery Guard, University Galleries Normal, IL References and portfolio available by request 4
  • 5. Public Relations is my second major and I never looked at it as something I would really enjoy doing; this internship has changed my opinion. I started my public relations major my junior year and I did not realize how much I have learned during that time. As I came into Play for Peace they were open to any and all ideas I had for expanding the organization. When I started to think about how to expand the organization many ideas came to mind. I realized that the classes I have taken prepared me to go into the world of public relations and think as a public relations associate. I jumped in right away at Play for Peace and felt comfortable creating promotional materials. While I wish I could have spent more time as an intern to see some of my ideas come through; the internship experience opened my eyes to what I am able to do in public relations. Originally, my career goal was to become a lobbyist. After this internship, I now realize that I can be an advocate and a public relations professional, these interests of mine can and do work together. My internship can be summed up in one word, confidence. As the internship progressed I stopped acting like a student and became a professional. In school, teachers always tell you what they want you to do, while in the professional world you also have to take the imitative to do things on your own. While at first I expected my supervisors to have a list of things they wanted me to do, they also wanted me to come up with other ideas to promote the organization. Throughout the internship I gained more and more self-confidence in my work and ideas. I came to the realization, that I was the one who was educated to do public relations, my supervisor is not. I then looked at the internship from the perspective of a consultant; I was the public 5
  • 6. relations specialist. After that realization I began to recommend different approaches and activities to promote the organization. I only wish that I had realized my skill earlier in the internship. I feel I could have provided much better advice and ideas, if I had the confidence I have now. 6
  • 7. On the following page is a sample flyer, made for Play for Peace. The flyer was made to inform and persuade students at Clinton Community High School to join play for peace. I created the flyer by using Adobe inDesign. 7
  • 8. 8
  • 9. On the following page is a flyer created for Play for Peace. This flyer is meant to inform the public, both high school students and adults in the Clinton community. This flyer was also designed with Adobe inDesign. 9
  • 10. 10
  • 11. The flyers on the two following pages were made for Play for Peace. These flyers are only different with the dates they show. The flyer shown second has updated dates for the spring and summer. This flyer is specifically for adults in the community to volunteer to be facilitators. These flyers were made with Adobe inDesign. 11
  • 12. 12
  • 13. 13
  • 14. The two following pages are a brochure made for Play for Peace. This brochure has information specific to Clinton, Illinois and general Play for Peace information. The brochure was designed using Adobe inDesign. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. On the following page is a mock up of a T-shirt for Play for Peace facilitators to wear and promote Play for Peace. This T-shirt design can be used for all the Play for Peace HUB organizations throughout the world. The following page is the front and the latter page is the back of the T-shirt. These designs were made using Microsoft Publisher. 18
  • 19. Play for Peace Volunteer “FRONT” 19
  • 20. ...A global organization, which brings together children, youth and organizations from communities in conflict. Are you ready to Play? www.playforpeace.org “BACK” 20
  • 21. On the following page is a sample of a T-shirt I made for Play for Peace in Clinton, Illinois. The front is on the following page and on the next page is the back of the shirt listing the sponsors of Play for Peace. The T-shirt was designed using Microsoft Publisher. 21
  • 22. I Play for Peace Clinton, IL “FRONT” 22
  • 23. ...which brings together children, youth and organizations… Thank you to our donors Wal-mart Taco Bell KFC Dairy Queen Dewitt County Human Resource Center Clinton High School Webster Elementary Lincoln Elementary “BACK” 23
  • 24. On the following page I made a T-shirt for a Play for Peace Lock-in in Clinton, Illinois. A Lock- in is an all night event for students to focus on peace and leadership building activities. The next page shows the front of the T-shirt and the following page shows the back of the T-shirt. The back has the sponsors for the Lock-in. The T-shirt was designed with Microsoft Publisher. 24
  • 25. i Played for Peace All night… 2009 Lock-in Clinton, IL “FRONT” 25
  • 26. Sponsors of the 2009 Play for Peace Lock-in Wal-mart Taco Bell KFC Dairy Queen Dewitt County Human Resource Center Clinton High School Webster Elementary Lincoln Elementary “BACK” 26
  • 27. Finally, on the following pages is a invitation I created for the end of the year celebration for the facilitators from Clinton Community High School. The first page following this explanation is the front of the invitation. Following the front is the two inner sides of the invitation and finally the last page is the back of the invitation. This invitation was made using Microsoft Publisher. 27
  • 28. You’re Invited “FRONT” 28
  • 29. End of the School Year Celebration Please join us in recognizing the efforts of the Play for Peace facilitators. Play for Peace games will be played throughout the evening. Where: Clinton High School Pizza and dessert will be served. Commons Date: Tuesday, June 2, 2009 Time: 5-7 p.m. “PAGE 2” _____________________________________________________________________________ Good News: It’s the end of the school year More Good News: We are celebrating! “PAGE 3” 29
  • 30. Play for Peace DeWitt County Human Resource Center 1150 State Route 54 West Clinton, IL 61727 217935-9496 “BACK” 30