This document discusses how to effectively use social media to support volunteer programs. It recommends communicating, connecting, and building community on social media by posting eye-catching images with human faces, behind-the-scenes photos, videos, and calls to action that are clear, succinct, and easy to understand. Nonprofits should thank and recognize volunteers, ask for volunteers repeatedly, and measure success through goals, audience targeting, and social media planning.

1. Effective use of Social Media
For Volunteer Program Support
Focus:
#GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman ! !

2. Give Back 2013 Project
#GiveBack13
Aliza Sherman @alizasherman !
! AlizaSherman.com! #GiveBack13!

3. Look for bonus info at the
end of this presentation.
Aliza Sherman @alizasherman !
! AlizaSherman.com! #GiveBack13!

4. How does social media work?
Aliza Sherman @alizasherman !
! AlizaSherman.com! #GiveBack13!

5. Interconnected
Aliza Sherman @alizasherman !
! AlizaSherman.com! #GiveBack13!

6. How can you use social media to
support your volunteer program?
Aliza Sherman @alizasherman !
! AlizaSherman.com! #GiveBack13!

7. Communicate

8. Connect

9. Build Community

10. Aliza Sherman @alizasherman !
! AlizaSherman.com! #GiveBack13!

11. It’s Social AND Mobile

12. It’s Human and Emotional

13. Social media isn’t about
technology. It’s about
people. - @alizasherman

14. 2012 Social Network Benchmark Report
Nonprofits are using social
networks to…
1. Expand their base.
2. Engage members.
3. Grow fundraising.
Aliza Sherman @alizasherman !
! AlizaSherman.com! #GiveBack13!

15. So you want volunteers?

17. Use Visuals

18. Eye-catching
images

19. Human
faces

20. In the
moment

21. Behind the
scenes

22. Video

23. Calls to Action

24. Clear.
Succinct.
Easy.
Repeated.

25. Thank
Volunteers

26. Recognize
Volunteers

27. Ask for
Volunteers

28. Ask for
Volunteers

29. Show volunteers

30. Why images are
so important…

34. Why being clear
is so important…

35. Tell us more…

36. But what does it mean?

37. We know what this means…

38. We know what this means…

39. We know what this means…

41. Who are you trying to
reach and what are you
trying to get them to do?

42. 1. Start with your goals

43. Achievable goals
o Build your brand
o Increase awareness
o Inform, educate, inspire
o Attract attention
o Amplify messages
o Stimulate actions

44. 2. Find your tribe

45. The right people
o People you know
o People they know
o Interested in the issues
o The right age
o The right place
o The right time

46. 3. Map out your process

47. Things to consider
o Who is responsible?
o What tools should you use?
o How often can you engage?
o What should you automate?
o What will you say /show?
o How will you measure?

48. How will you measure and
determine success?

49. Your Social Media Toolkit
o Position = Messaging Map
o Plan = Social Media Calendar
o Listen = Monitoring
o Engage = Social Networks
o Assess = Measurement

50. Pick the tools that work
well for you and that get
you closer to the people you
want to reach and serve."
-- @alizasherman

51. Win

52. Aliza Sherman
o aliza@mediaegg.com
o @alizasherman
o alizasherman.com

53. Bonus!

54. Social Media Posting
At
Least
At
Least
At
Least
At
Least
Several
Times
1x
Daily
Weekly
Monthly
a
Day
Facebook! Blog! YouTube!
Twitter!
Pinterest!
Instagram! Flickr!
Post
more
on
your
main
channels.
Google+
Example:
If
Tumblr
is
your
main
channel,
increase
Tumblr!
posBng
frequency.
LinkedIn
Check
your
dashboard
several
Bmes
a
day.

55. Social Media Activities
Min.
Bme
spent
daily
=
1-­‐2
hours
Engaging
Sharing
Listening
Growing
PosBng
Blog! Facebook! Twitter! YouTube! Pinterest! Tumblr! Flickr! Instagram!
Google+
30
min+
30
min
30
min
15
min+
15
min
High
Priority
Daily
AcBviBes

56. Social Media Integration
This
Channel
Can
also
autopost
or
stream
to
a
widget
or
app…
Blog! Facebook! Twitter! Tumblr! Google+
Check
out
IFTTT
to
connect
two
different
Facebook! Twitter! Blog!
channels
for
autopost.
Twitter! Blog! Facebook!
Example:
Post
Instagram
photos
to
your
Facebook
Page
or
tweet
Delicious
Pinterest! Facebook! Twitter! bookmarks.
In
some
cases,
you
have
to
use
a
3rd
party
app
or
Google+
plug-­‐in
to
connecBon
two
channels.

57. Social Media Integration
This
Channel
Can
also
autopost
or
stream
to
a
widget
or
app…
YouTube! Facebook! Twitter! Orkut
Tumblr! Facebook! Twitter! Blog!
Tumblr! Flickr! Blog! Foursquare!
Instagram! Facebook! Twitter!
Flickr! Facebook! Twitter! Tumblr!
In
some
cases,
you
have
to
use
a
3rd
party
app
or
plug-­‐in
to
connecBon
two
channels.